Master your workweek

Too many smart marketers spend their prime hours firefighting Slack pings and calendar overload instead of shipping work that matters. Sound familiar? If your inbox is your task list, you’re letting strangers design your day. Slack is the open-plan office of the internet: everyone can shout your name any time they like—unless you close the door. Most “urgent” pings are just poorly planned requests in disguise; don’t reward them with instant replies. And remember: your calendar isn’t full—your priorities are fuzzy.

I’ve lived that chaos while running growth for six of my own companies and growing dozens of my clients. Early on I felt permanently underwater—until I built a weekly operating routine that keeps deep-work time sacred, tames the inbox, and stops tasks breeding faster than they’re finished. I use it to onboard new hires, bring freelancers up to speed, and calm the friends who message me asking how I stay afloat. No productivity-guru fluff, no colour-coded stickers—just habits that survive growth sprints, end-of-quarter panic, and the reality that stuff always goes wrong in B2B marketing.

The system is opinionated. If you already hit targets without it, ignore me. But if you end the week busy yet unsure what moved the needle, try this playbook: brain-dump the clutter, rank tasks by real impact, block mornings for focused work, push meetings to the edge, and finish Friday with a firebreak—two buffer hours that stop this week’s surprises from torching next week’s plan. That routine keeps me productive and sane when the pace turns brutal, and I update it whenever a sharper tactic proves itself.

Bookmark the guide and come back whenever the noise starts creeping in again.