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Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Nestmanager
Easy Ergonomics
Transpack Packaging
Springlab
Cortazu
Booomtag
Strategiefabriek
The Talent Institute
Founders
Amberscript
SOPHIA MAE
Kees de Boekhouder
Snappcar
Bridgefund
Ligo
Mooie Boules
Klup
Yaya
Friesland Campina
NU
Decathlon
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.