Is this right for you?
We work with B2B companies that have product-market fit and want to scale systematically. You have a team doing sales and marketing, but growth feels scattered. We help you build a system that compounds (and yes, we work with your existing team, freelancers or agency).
NOT a great fit
You sell to consumers (B2C)
You're pre-revenue or pre-product-market fit
You are a solo founder without a team
You want someone to "just run ads"
This is a great fit
You sell to other companies (B2B)
You're doing €500K – €5M in revenue
You have a team doing marketing / sales
You want to own & operate the system
Prodos
Bridgefund
Klup
SOPHIA MAE
Soft Revolt
Ligo
Cortazu
Smyle
Suite 702
Polaris Growth
DoubleSmart
The Talent Institute
Woolsocks
Lofty Manner
Snappcar
Koffievoordeel
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Mooie Boules
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Kees de Boekhouder
Amberscript
Uncover legal
Smyle
Uncover legal
SOPHIA MAE
Suite 702
Prodos
Amberscript
Koffievoordeel
Klup
Lofty Manner
Bridgefund
Snappcar
Soft Revolt
Woolsocks
Cortazu
Polaris Growth
DoubleSmart
Kees de Boekhouder
Mooie Boules
The Talent Institute
Ligo
Ligo
Woolsocks
SOPHIA MAE
Soft Revolt
Polaris Growth
Mooie Boules
Klup
The Talent Institute
Koffievoordeel
Snappcar
Kees de Boekhouder
Cortazu
Lofty Manner
Amberscript
Bridgefund
Prodos
DoubleSmart
Uncover legal
Smyle
Suite 702
Phase 1: Pilot
One week to get complete clarity on your growth and see proof that this works. You'll know exactly where you're stuck, which opportunities to prioritise, and what the next 90 days should look like.
Outcome
Expert view on where growth is stuck
Get a clear diagnosis of what's blocking your growth, a funnel audit by an expert, and a prioritised list of 10 quick wins.
Proof that this approach works
We build one quick win from the list, to how you how fast we can get things done. If possible, we'll A/B test it to get a data-driven outcome which works best. You see tangible results, instead of a slidedeck.
Clarity on the path forward
Your team learns how the growth system works and you get a roadmap for the next 90 days based on our findings.
You now have clarity on what's broken and proof we can fix it. We've identified your infrastructure gaps, built one quick win, and mapped the next 90 days. Your team understands the growth machine framework. In the next phase, we build the growth machine.
Deliverables
Funnel audit in Figma design file
Prioritised list of 10 quick wins
One bottleneck fixed
In-house growth training
Roadmap for the next 90 days
Phase 2: Build
In 12 weeks, we build your growth machine and hand it over to your team. You own the system, not rent it from us. Your team learns the methodology while we build, so they can run and improve it independently after we're done.
Outcome
One week to get complete clarity on your growth and see proof that this works. You'll know exactly where you're stuck, which opportunities to prioritise, and what the next 90 days should look like.
Six months of work in 12 weeks
We don't build one thing, wait, then build the next. We work on demand generation, marketing funnel, sales pipeline, and customer value at the same time. This compresses what could take six months into twelve weeks.
We improve every step of your customer journey
We work on all parts of your growth system: from first website visit to contract renewal. Each 10% improvement compounds with the others. That's how you get 214% growth instead of just 10%.
Your team can run it without us
Everything we build lives in HubSpot with clear documentation and training videos. Your team watches us work and learns the logic behind each decision. After handover, they can maintain and improve the system themselves.
How we build it
We work on four parts of your business simultaneously. Each gets dedicated strategy, build work, and handover training. Customer research happens first to inform everything we build.
Demand generation
Build your channel strategy and optimise each channel, so you grow traffic strategically without burning budget.
Channel plan and budget
Analyse which channels drive revenue and build a 12-week plan that concentrates budget where it compounds over time.
Ad creative testing
Set up frameworks to audit creative, copy, and messaging. Small improvements stack into better clicks and lower costs.
Landing page conversion redesigns
Redesign key landing pages to convert more traffic without needing more visitors. Better conversion multiplies results downstream.
Channel selection by growth stage
Know which channels to use at each phase. Stop guessing where to allocate budget and when to activate new channels.
Marketing funnel
Your website, email flows, and remarketing all work together like a mousetrap. Build clear landing pages that convert, automation that nurtures leads, and a machine that drives discovery calls without you chasing people. Stop leaking leads halfway through.
Lead capture systems
Reduce form fields and build multi-step forms that capture more leads without friction or dropoff keeping prospects engaged.
Lead nurture email sequences
Build automated sequences that educate and qualify leads. By the time sales calls, prospects are interested and ready.
Optimised booking flow
Optimise booking flow, set up reminder automation, and build confirmation sequences that get more meetings scheduled consistently.
Lead scoring setup
Configure scoring that identifies which leads are ready to talk to sales and which need more nurturing first.
Sales pipeline
Your sales pipeline works exactly like a marketing funnel, you just need to know how to optimise it. Build the assets that help your team close: proposals that win, workflows that keep deals moving, and materials that answer objections before they kill opportunities.
Discovery call scripts
Build call structure and question banks that help your team run better discovery calls and qualify prospects consistently.
Proposal templates that close deals
Create modular proposal templates with strong positioning. Clear structure that answers objections before prospects ask them.
Pricing page and value presentation
Design branded pricing presentation with value justification framework that makes the decision easier for prospects on the fence.
Sales sequences and follow-up automation
Build automated follow-up flows that keep deals moving. Nurture prospects between calls so opportunities don't go cold.
Customer value
Acquiring customers is expensive. Keeping them is where margins improve. What would happen if none of your customers left? Build feedback loops, long-term relationships, retention programmes that reduce churn, and upsell frameworks that grow account value without being pushy.
Client onboarding that creates loyalty
Design onboarding experiences that activate clients quickly and keep them happy. First impressions determine long-term relationships and retention.
Retention strategy to reduce churn
Identify best clients and rebuild approach to attract more like them. Stop taking anyone who pays money.
Upsell and cross-sell strategy
Build frameworks that identify opportunities and action them. When clients are ready for more, your team knows what to offer.
Pricing increase tactics
Analyse pricing structure and create implementation plan for increases. Grow account value without feeling pushy or aggressive to clients.
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Your growth machine is built and your team knows how to run it. The question becomes: how do you maintain momentum? Most teams need ongoing accountability and strategic guidance while they build internal capability.
Deliverables
Customer research
Channel plan and budget
Ad creative testing
Landing page conversion redesigns
Channel selection by growth stage
Lead capture systems
Lead nurture email sequences
Optimised booking flow
Lead scoring setup
Discovery call scripts
Proposal templates that close deals
Pricing page and value presentation
Sales sequences and follow-up automation
Client onboarding that creates loyalty
Retention strategy to reduce churn
Upsell and cross-sell strategy
Pricing increase tactics
Handover documentation
Phase 3: Optimise
This phase is optional. If you want ongoing support to keep optimising and accelerating results, I join as your fractional Head of Growth. You get senior expertise without the full-time hire, strategic guidance every quarter, and weekly support when your team gets stuck.
Outcome
Align growth with business priorities
Quarterly strategy sessions keep your marketing and sales focused on what drives revenue. No more wasting budget on vanity metrics or campaigns that don't ladder up to business goals.
Catch underperforming campaigns early
Monthly performance reviews spot what's not working before you burn another month. We kill losing experiments, shift budget, and double down on what's actually working.
Get unstuck fast
Weekly Q&A for practical issues. Stuck on ad targeting? Unsure how to structure a test? What to do with that landing page? Quick answers so your team doesn't waste days figuring it out alone.
Deliverables
Quarterly strategy session
Quarterly roadmap
Monthly performance review
Monthly growth planning session
Weekly scorecard review
Weekly issues meeting
Async support via Slack
Growth operating system in Notion
Book a call to see if there's a fit
We'll discuss where your growth is stuck, whether the pilot makes sense, and what a 12-week roadmap might look like. Not ready to talk? Send me an email instead. Either way, no pressure - just clarity on next steps.
Since 2010, I've used this system to drive results for my own companies and clients
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For 15 years, I've been building growth machines that drive predictable revenue. I've done it for my own businesses and for B2B companies across different industries. Now you can learn how to build it yourself, or let me build it for you.
Decathlon
At Decathlon Netherlands, I advise the e-commerce team each quarter on growth. The role allowed me to validate my growth framework at enterprise scale while also delivering training over several years.
2018 - present
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The Talent Institute
Co-created the first growth training in 2015 and taught every cohort for the next decade. Delivered workshops to hundreds of marketers and refined frameworks through their questions and experiments.
Dec 2015 - Dec 2025
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Kees de Boekhouder
At Kees de Boekhouder, the largest independent bookkeeper in the Netherlands, I introduced a structured growth rhythm. Within five months revenue was back on target.
May 2024 - October 2024
Ligo
I supported Ligo, a legal tech scale-up preparing for acquisition, by redesigning the customer journey and improving automation in HubSpot. The work reduced churn and improved client retention.
Nov 2023 - March 2024
Bridgefund
At BridgeFund, one of the fastest-growing scale-ups in the Netherlands, I first improved website conversion through structured testing. Afterwards, I mentored their in-house marketer to embed CRO capabilities.
May 2024 - October 2024
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Yaya
In an interim role, built growth operations for Yaya’s e-commerce team. Introduced weekly dashboards, optimised paid acquisition, improved conversion through A/B testing, and prepared the ground for a smooth transition to a permanent manager.
May 2016 - Dec 2016
Polaris Growth
Grew the agency into a scalable B2B services company by building the inbound funnel, leading sales, and expanding the team to 11 while maintaining strong client relationships.
May 2016 - Dec 2016
Replicable
Co-founder of a Pipedrive-focused B2B CRM agency. Built the inbound funnel and lead generation engine that helped position the company as one of only two Pipedrive Premium agencies in the Netherlands.
Oct 2020 - May 2024
Hotelgift
Responsible for growth at HotelGift, building a team and driving experiments across paid acquisition, conversion optimisation and retention to lift bookings and repeat use.
Jun 2016 - Jul 2017
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NU.nl
Brought A/B testing to NU.nl, one of the Netherlands’ largest news sites. Created an optimisation roadmap, ran research and tests, and helped establish an internal experimentation agency that still drives decisions today.
May 2016 - Dec 2016
FAQ
How do I know if this is right for us?
Book a discovery call. We'll discuss your situation, I'll explain how I work, and we'll figure out if it makes sense. If it's not a fit, I'll tell you honestly and point you in the right direction.
Do I need to buy all phases?
No. The Pilot stands alone and gives you roadmap even if you stop there. Most clients proceed to infrastructure (if needed) then build phase. Optimise phase is optional for teams who want ongoing coaching after build.
What size companies do you work with?
Typically B2B companies doing €500K to €5M in revenue. But I make exceptions if you have strong product-market fit, recent funding, or clear scaling potential. The key question is whether you'll get a strong return on investment. On the discovery call, I'll tell you honestly if I think it's worth it for you.
What does a typical engagement look like?
We always start with a one-week pilot to validate the approach and diagnose your bottleneck. If it's a fit, we move to the 12-week build phase where I set up your growth machine and train your team. After that, you can optionally hire me as your fractional Head of Growth for ongoing optimisation.
Do you work hands-on or do you advise?
Both. I build the infrastructure hands-on, set up tools, run initial experiments, and train your team. But I also advise on strategy, prioritisation, and how to interpret results. You get a working system plus the knowledge to run it independently.
How much time will this take from my team?
Expect meaningful involvement during the build phase. Your team needs to work alongside me to learn the system, contribute to experiments, and take ownership. It's building internal capability, so time investment is essential.
What if we already have an agency?
Both your team and your agency will love this approach. When you have a clear growth system, you give better briefings, make smarter decisions about where to push spend, and see exactly what's working. Your agency gets the clarity they need to deliver better results, and you get full visibility on what drives growth. Everyone wins.
"Before Solid Growth, we worked with our agency but couldn't give them clear direction.
We didn't have visibility on lifetime value or customer acquisition costs, so we left a lot of growth on the table.
After implementing the Solid Growth method, everything changed. We could finally give proper briefings, understood exactly how much we could push campaigns, and saw where the real opportunities were.
Our agency could do much better work because we became a better client—more structured, more data-driven, and clearer on priorities."
Kia Karanko
Growth machine vs alternatives
Here's how Solid Growth compares, so you can decide what's right for your team.
Work with us
Proven system built dozens of times
Implement a system that works
Up and running within 12 weeks
I know exactly what to avoid
We build, then train your team
Solid Growth course
Trial and error by your team
Months of trying stuff out
Expensive mistakes along the way
Learning what doesn't work slowly
Reinventing the wheel each time
Work with us
€30K one-time investment
Results from week 1 (pilot phase)
No long-term commitment
System handed over to your team
Outsource building, then in-source results
Hire Head of Growth
€120K+ per year salary
6-month ramp-up before results
Long-term commitment
Permanent overhead on your books
You need to manage them
Work with us
I build it with you, you own it
Fixed 12-week engagement
Your team runs it independently after
We train your team
You want to build internal capability
Work with agency
They execute, you rent the system
Ongoing monthly retainer forever
You depend on them to keep running
Black box—your team doesn't learn
You want hands-off execution
Work with us
Proven system built dozens of times
Implement a system that works
Up and running within 12 weeks
I know exactly what to avoid
We build, then train your team
Trial & error
Trial and error by your team
Months of trying stuff out
Expensive mistakes along the way
Learning what doesn't work slowly
Reinventing the wheel each time