Consultancy

Let me build the growth machine

B2B growth consultancy

Let us build your B2B growth machine, train your team how to use and hand it over. You own the system when we're done, not rent it from an agency.

Discuss if there's a fit

Pilot

Proof of our work in 1 week

One week to get complete clarity on your growth and see proof that this works. You'll know exactly where you're stuck, which opportunities to prioritise, and what the next 90 days should look like.

See phase 1

Expert view on where growth is stuck

Clarity on the path forward

Proof that this approach works

Build

Build your growth machine

We do the heavy lifting. Over 12 weeks, I'll build your growth machine to the standard I've used for clients since 2010. Once we've built it, we hand it over to your team.

See phase 2

Strategic traffic growth that scales

One customer journey from click to close

Customers who stay longer and spend more

Optimise

Monthly fractional support (optional)

This phase is optional. You get senior expertise without the full-time hire, strategic guidance every quarter, and weekly support when your team gets stuck.

See phase 3

Align growth with business priorities

Catch underperforming campaigns early

Get unstuck fast

Bridgefund

Suite 702

Snappcar

SOPHIA MAE

Cortazu

Soft Revolt

Amberscript

Koffievoordeel

Smyle

Lofty Manner

Mooie Boules

The Talent Institute

DoubleSmart

Polaris Growth

Ligo

Woolsocks

Klup

Kees de Boekhouder

Uncover legal

Prodos

Snappcar

Polaris Growth

Koffievoordeel

Kees de Boekhouder

DoubleSmart

Suite 702

Klup

Mooie Boules

The Talent Institute

SOPHIA MAE

Ligo

Soft Revolt

Cortazu

Lofty Manner

Bridgefund

Uncover legal

Smyle

Woolsocks

Amberscript

Uncover legal

Prodos

Cortazu

Kees de Boekhouder

The Talent Institute

Smyle

Amberscript

Lofty Manner

Snappcar

Mooie Boules

Soft Revolt

Koffievoordeel

Suite 702

Woolsocks

DoubleSmart

SOPHIA MAE

Klup

Polaris Growth

Bridgefund

Ligo

Who is this for?

B2B companies with €500K-€5M annual revenue that want predictable revenue.

We build your B2B growth machine together. Over 12 weeks, I work embedded with your team to set up a full-funnel system, run real experiments, and train them to operate it independently. You don't get a strategy deck. You get a working system and a team that knows how to run it.

This is a great fit

You sell to other companies (B2B)

You're doing €500K – €5M in revenue

You have a team doing marketing / sales

You want to own & operate the system

Discuss if there's a fit

NOT a great fit

You sell to consumers (B2C)

You're pre-revenue or pre-product-market fit

You are a solo founder without a team

You want someone to "just run ads"

DIY with my course

Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.

Jack Jenkins

Serial entrepreneur

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters

Co-founder

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders

Ecommerce Manager

About Ewoud Uphof

Since 2010, I've used this system to drive results for my own companies and clients

For 15 years, I've been building growth machines that drive predictable revenue. I've done it for my own businesses and for B2B companies across different industries. Now you can learn how to build it yourself, or let me build it for you.

Read my story

Decathlon

Advisory board member

At Decathlon Netherlands, I advise the e-commerce team each quarter on growth. The role allowed me to validate my growth framework at enterprise scale while also delivering training over several years.

2018 - present

The Talent Institute

Teacher on growth

Co-created the first growth training in 2015 and taught every cohort for the next decade. Delivered workshops to hundreds of marketers and refined frameworks through their questions and experiments.

Jan 2016 - present

Kees de Boekhouder

Fractional head of growth

At Kees de Boekhouder, the largest independent bookkeeper in the Netherlands, I introduced a structured growth rhythm. Within five months revenue was back on target.

May 2024 - October 2024

Ligo

Fractional head of growth

I supported Ligo, a legal tech scale-up preparing for acquisition, by redesigning the customer journey and improving automation in HubSpot. The work reduced churn and improved client retention.

Nov 2023 - March 2024

Bridgefund

Interim conversion specialist

At BridgeFund, one of the fastest-growing scale-ups in the Netherlands, I first improved website conversion through structured testing. Afterwards, I mentored their in-house marketer to embed CRO capabilities.

May 2024 - October 2024

Yaya

Fractional Head of Growth

In an interim role, built growth operations for Yaya’s e-commerce team. Introduced weekly dashboards, optimised paid acquisition, improved conversion through A/B testing, and prepared the ground for a smooth transition to a permanent manager.

May 2016 - Dec 2016

Polaris Growth

Co-founder & Head of growth

Grew the agency into a scalable B2B services company by building the inbound funnel, leading sales, and expanding the team to 11 while maintaining strong client relationships.

May 2024 - October 2024

Replicable

Co-founder Pipedrive agency

Co-founder of a Pipedrive-focused B2B CRM agency. Built the inbound funnel and lead generation engine that helped position the company as one of only two Pipedrive Premium agencies in the Netherlands.

Oct 2020 - May 2024

Hotelgift

Fractional Head of Growth

Responsible for growth at HotelGift, building a team and driving experiments across paid acquisition, conversion optimisation and retention to lift bookings and repeat use.

Jun 2016 - Jul 2017

NU.nl

Experimentation lead

Brought A/B testing to NU.nl, one of the Netherlands’ largest news sites. Created an optimisation roadmap, ran research and tests, and helped establish an internal experimentation agency that still drives decisions today.

May 2016 - Dec 2016

Proof of our work in 1 week

Phase 1: Pilot

One week to get complete clarity on your growth and see proof that this works. You'll know exactly where you're stuck, which opportunities to prioritise, and what the next 90 days should look like.

Expert view on where growth is stuck

Get a clear diagnosis of what's blocking your growth, a funnel audit by an expert, and a prioritised list of 10 quick wins.

Clarity on the path forward

Your team learns how the growth system works and you get a roadmap for the next 90 days based on our findings.

Proof that this approach works

We build one quick win from the list, to how you how fast we can get things done. If possible, we'll A/B test it to get a data-driven outcome which works best. You see tangible results, instead of a slidedeck.

Deliverables

Funnel audit in Figma design file

Prioritised list of 10 quick wins

One bottleneck fixed

90-minute team training

Roadmap for the next 90 days

€4,000

ex VAT

Discuss if there's a fit

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.‍

Menno van Gerven

Online marketeer

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does

Senior marketeer

Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.

Olaf Arkauer

Co-founder

Build your growth machine

Phase 2: Build

We do the heavy lifting. Over 12 weeks, I'll build your growth machine to the standard I've used for clients since 2010. Once we've built it, we hand it over to your team. You own the system, not rent it from an agency. Your team learns as we build, so when we're done, they can keep improving independently.

Your complete growth machine in 12 weeks

We build a system that works as one growth machine. Your traffic, funnel, pipeline, and customer value all compound instead of competing. You own the system, not rent it from an agency.

Strategic traffic growth that scales

No more spreading budget thin or maxing out one channel. We build a demand engine with the right channel mix, optimised targeting, and clear forecasting so you know when to scale and when to diversify.

One customer journey from click to close

Marketing and sales should work as one team, not two silos. We redesign the journey so prospects move smoothly from landing page to discovery call to closed deal with assets that support them every step.

Customers who stay longer and spend more

The easiest revenue comes from customers you already have. We design onboarding that creates loyalty, build structure to grow relationships long-term, and help you attract more of your best clients.

Deliverables

We work with your team and agency to assess what you already have. If something's working, we keep it and build around it. If it's underperforming or missing, we build it from scratch.

Demand generation

Build your channel strategy and optimise each channel, so you grow traffic strategically without burning budget.

Deliverables

Traffic growth strategy

Paid ads budget & plan

Ad creative best practices

Marketing funnel

Redesign your landing pages, build nurture flows, and set up lead scoring so your funnel drives qualified discovery calls.

Deliverables

Landing page (re)design

Lead warm-up automation

Pre-meeting warm-up

Sales pipeline

Build the sales assets your team needs to close more deals and align marketing and sales as one team.

Deliverables

Pre-meeting warm-up

Proposal template

Sales follow-up automation

Customer value

Design your onboarding, analyse your best customers, and build structure to grow relationships and increase LTV.

Deliverables

Client data deep dive

Client onboarding design

Upsell strategy

Timeline

Here's the step-by-step process for the Build phase. We've done this dozens of times, so you know exactly what to expect and what's required from your team.

Step 1

ROI calculation

We calculate the expected return on investment based on your pilot findings. Once we're both confident in the numbers, we sign the contract and get to work.

Step 2

Kickoff with your team

We run a kickoff session with your team to explain the Solid Growth system and how the 12 weeks will work. Everyone knows what to expect and what's required.

Step 3

Set baseline

We set up your weekly scorecard so you have baseline data. Every time we build something new, you'll know if it works. No more guessing.

Step 4

Build the assets

We build all four engines over 12 weeks, one at a time based on priority. Demand generation, funnel, pipeline, then customer value.

Step 5

Train your team

We train your team on how each engine works as we build it. They understand the thinking behind the decisions, not just the finished outputs.

Step 6

Launch experiments

We set up A/B tests for your team to run. Landing pages, nurture flows, sales messaging. If they lack capacity, we run them for you.

Step 7

Handover

After 12 weeks, your team has the complete system and knows how to run it. We hand over a 90-day roadmap to keep improving independently.

Why this is a great return on investment

Each deliverable is designed to work together as one system. Your traffic, funnel, pipeline, and customer value all compound instead of competing.

No need for the €120K Head of Growth

A full-time Head of Growth costs €120K per year plus 6 months ramp-up. You get the system built in 12 weeks for €20K-€30K, no equity, no long-term commitment.

You own the system when we're done

Agencies keep you dependent forever. We build it with your team, train them as we go, then hand it over. You own it, not rent it.

Your team levels up permanently

We train your team as we build. They learn how to think about growth, not just execute tactics. The knowledge stays when we leave, so your team keeps getting better.

Deliverables

Complete growth machine (4 engines built)

All marketing and sales assets

Marketing team training

Sales & CRM training

Course access (5 seats)

€30K

Invoiced in 3 parts

Discuss if there's a fit

We complement your agency, not replace them

Both your team and your agency will love this approach. When you have a clear growth system, you give better briefings, make smarter decisions about where to push spend, and see exactly what's working. Your agency gets the clarity they need to deliver better results, and you get full visibility on what drives growth. Everyone wins.

"Before Solid Growth, we worked with our agency but couldn't give them clear direction.

We didn't have visibility on lifetime value or customer acquisition costs, so we left a lot of growth on the table.

After implementing the Solid Growth method, everything changed. We could finally give proper briefings, understood exactly how much we could push campaigns, and saw where the real opportunities were.

Our agency could do much better work because we became a better client—more structured, more data-driven, and clearer on priorities."

Kia Karanko

Marketeer at Kees de Boekhouder

Monthly fractional support (optional)

Phase 3: Optimise

This phase is optional. If you want ongoing support to keep optimising and accelerating results, I join as your fractional Head of Growth. You get senior expertise without the full-time hire, strategic guidance every quarter, and weekly support when your team gets stuck.

Align growth with business priorities

Quarterly strategy sessions keep your marketing and sales focused on what drives revenue. No more wasting budget on vanity metrics or campaigns that don't ladder up to business goals.

Catch underperforming campaigns early

Monthly performance reviews spot what's not working before you burn another month. We kill losing experiments, shift budget, and double down on what's actually working.

Get unstuck fast

Weekly Q&A for practical issues. Stuck on ad targeting? Unsure how to structure a test? What to do with that landing page? Quick answers so your team doesn't waste days figuring it out alone.

Deliverables

Quarterly strategy session

Quarterly roadmap

Monthly performance review

Monthly growth planning session

Weekly scorecard review

Weekly issues meeting

Async support via Slack

Growth operating system in Notion

€2,500

per month

Discuss if there's a fit

Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.

Joël Monté

Growth Markteer

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw

CEO

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova

Co-founder

Get started

See if there's a fit

Book a call to discuss your situation. We'll look at where growth is stuck, what you've tried, and whether building a full system makes sense right now.

Book a call

Ask a question

Why us?

Growth machine vs alternatives

You have options. Hire full-time, work with an agency, or do it yourself. Here's how Solid Growth compares, so you can decide what's right for your team.

Solid Growth vs hiring a full-time head of growth

Work with us

€20K–€30K one-time investment

Results from week 1 (pilot phase)

No long-term commitment

System handed over to your team

Outsource building, then in-source results

Discuss if there's a fit

Hire full-timer

€120K+ per year salary

6-month ramp-up before results

Long-term commitment

Permanent overhead on your books

You need to manage them

DIY with my course

Solid Growth vs working with an agency

Work with us

I build it with you, you own it

Fixed 12-week engagement

Your team runs it independently after

We train your team

You want to build internal capability

Discuss if there's a fit

Work with agency

They execute, you rent the system

Ongoing monthly retainer forever

You depend on them to keep running

Black box—your team doesn't learn

You want hands-off execution

DIY with my course

Solid Growth vs figuring this out by yourself

Work with us

Proven system built dozens of times

Implement a system that works

Up and running within 12 weeks

I know exactly what to avoid

We build, then train your team

Discuss if there's a fit

Trial & error

Trial and error by your team

Months of trying stuff out

Expensive mistakes along the way

Learning what doesn't work slowly

Reinventing the wheel each time

DIY with my course

FAQ

Frequently asked questions answered

Hopefully you have a pretty clear picture about my consultancy work. If not, check out the questions below or contact me.

How do I know if this is right for us?

Book a discovery call. We'll discuss your situation, I'll explain how I work, and we'll figure out if it makes sense. If it's not a fit, I'll tell you honestly and point you in the right direction.

Can I just hire you for the pilot?

Yes. The pilot is standalone with no obligation to continue. It gives you a clear diagnosis and action plan. If it's not a fit, we part ways. If it is, we move to the build phase. You can't skip the pilot and go straight to build or optimise.

What size companies do you work with?

Typically B2B companies doing €500K to €5M in revenue. But I make exceptions if you have strong product-market fit, recent funding, or clear scaling potential. The key question is whether you'll get a strong return on investment. On the discovery call, I'll tell you honestly if I think it's worth it for you.

What does a typical engagement look like?

We always start with a one-week pilot to validate the approach and diagnose your bottleneck. If it's a fit, we move to the 12-week build phase where I set up your growth machine and train your team. After that, you can optionally hire me as your fractional Head of Growth for ongoing optimisation.

Do you work hands-on or do you advise?

Both. I build the infrastructure hands-on, set up tools, run initial experiments, and train your team. But I also advise on strategy, prioritisation, and how to interpret results. You get a working system plus the knowledge to run it independently.

How much time will this take from my team?

Expect meaningful involvement during the build phase. Your team needs to work alongside me to learn the system, contribute to experiments, and take ownership. It's building internal capability, so time investment is essential.

What if we already have an agency?

That works. I focus on building the infrastructure and systems that make your agency's work more effective. They can keep running ads, content, or campaigns whilst I build the foundation. We often complement each other well.

Testimonials

What others are saying

Jack Jenkins

Serial entrepreneur

Olaf Arkauer

Co-founder

Peter-Paul de Leeuw

CEO

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters

Co-founder

Menno van Gerven

Online marketeer

Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.

Marloes van Gasteren

CEO Springlab

Kristina Palovicova

Co-founder

Jesper Elders

Ecommerce Manager

Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.

Christoph van der Klaauw

COO