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Join a small cohort for 12 weeks of live calls, feedback, and accountability. You will deploy the four-engine, twelve-metric system step by step, see ten percent lifts pile up, and leave with a playbook you can rerun every quarter.
Follow a clear timeline that turns theory into traction from week 1. Each step builds on the last, so momentum compounds as you go.
Grasp the Growth map, double leverage, and constraint-first focus. Build your first 12-metric scorecard so you can see exactly where to act next.
Put data, tools, and targets in line. One dashboard, a clean CRM, and automated weekly reporting mean no more manual guess-work.
Master intent-tiered traffic that feeds the funnel at forecastable cost—no shady hacks, no spray-and-pray CPM spikes.
Turn visitors into meetings by smoothing every step to book a call with sales. Forms, nurture flows, and scheduling work together to lift MQL and booking rates.
Help sales turn close dates faster with a buyer-centric pipeline and automation that lets reps focus on selling.
Grow revenue per customer: upsells, retention plays, and pricing tweaks unlock headroom for higher CAC.
Lock in wins and plan the next 12-week cycle so compounding never stops.
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You get the same system either way — whether you take the video course and build it yourself, or work with us to implement it over 100 days. No watered-down version. Just what works.
Master the four-engine framework in 45 concise lessons packed with real B2B-services examples—watch whenever you want and revisit forever.
45 lessons
English with Dutch subtitles
I'll find out what's holding back your growth, and tell you in which order to follow the course material to unlock growth faster.
1-on-1 intake
Personal plan
Live, small-group coaching every Wednesday: ask questions, get my direct feedback, and learn from fellow B2B marketers tackling the same challenges.
Get your questions answered
Learn from other students in small groups
Wed 1-2PM CEST
Populate one Google Sheet, connect GA4 and HubSpot, and your 12 Growth-map metrics update themselves—so you see the live constraint every Monday.
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Google sheet template
Enter your baseline numbers and watch how consistent 10 % weekly lifts stack across the 12-week cycle—complete with CAC break-even and pay-back date.
Google sheet template
A ready-made Notion board + fill-in-the-blanks brief that standardises every test around metric and engine leverage—so ideas turn into disciplined experiments.
Notion template
For Random Ricks and Specialist Steves who want to work like Solid Sarah
B2B service companies
Funnel based on meetings & proposals
You own funnel metrics
3+ years experience
For Random Ricks and Specialist Steves
who want to work like Solid Sarah
Course access
Onboarding
Weekly calls
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Springlab
The Talent Institute
Strategiefabriek
Nestmanager
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Easy Ergonomics
Cortazu
Transpack Packaging
Stone & Tile Company
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Booomtag
Founders
Kees de Boekhouder
SOPHIA MAE
Klup
Snappcar
Mooie Boules
Yaya
Ligo
Bridgefund
Amberscript
Friesland Campina
Decathlon
NU
Book a friendly call to explore whether the programme fits your goals, what the first steps look like, and get clarity before joining. No pressure.
