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I work with B2B service companies to build and implement full-funnel growth strategies. Whether you need strategic direction, hands-on execution, or team training, I can help you drive measurable results faster.
Lofty Manner
Cortazu
Klup
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Mooie Boules
Polaris Growth
Suite 702
Koffievoordeel
Ligo
Soft Revolt
Prodos
The Talent Institute
Uncover legal
Smyle
Bridgefund
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Kees de Boekhouder
DoubleSmart
Snappcar
SOPHIA MAE
Woolsocks
Amberscript
Amberscript
Snappcar
Uncover legal
Ligo
Kees de Boekhouder
Suite 702
Cortazu
DoubleSmart
Soft Revolt
Prodos
Koffievoordeel
Woolsocks
The Talent Institute
Mooie Boules
SOPHIA MAE
Smyle
Bridgefund
Polaris Growth
Klup
Lofty Manner
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I help B2B service companies drive growth across the entire funnel.
At Decathlon Netherlands, I advise the e-commerce team each quarter on growth. The role allowed me to validate my growth framework at enterprise scale while also delivering training over several years.
2018 - present
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At Kees de Boekhouder, the largest independent bookkeeper in the Netherlands, I introduced a structured growth rhythm. Within five months revenue was back on target.
May 2024 - October 2024
I supported Ligo, a legal tech scale-up preparing for acquisition, by redesigning the customer journey and improving automation in HubSpot. The work reduced churn and improved client retention.
Nov 2023 - March 2024
At BridgeFund, one of the fastest-growing scale-ups in the Netherlands, I first improved website conversion through structured testing. Afterwards, I mentored their in-house marketer to embed CRO capabilities.
May 2024 - October 2024
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In an interim role, built growth operations for Yaya’s e-commerce team. Introduced weekly dashboards, optimised paid acquisition, improved conversion through A/B testing, and prepared the ground for a smooth transition to a permanent manager.
May 2016 - Dec 2016
Grew the agency into a scalable B2B services company by building the inbound funnel, leading sales, and expanding the team to 11 while maintaining strong client relationships.
May 2024 - October 2024
Co-founder of a Pipedrive-focused B2B CRM agency. Built the inbound funnel and lead generation engine that helped position the company as one of only two Pipedrive Premium agencies in the Netherlands.
Oct 2020 - May 2024
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Co-created the first growth training in 2015 and taught every cohort for the next decade. Delivered workshops to hundreds of marketers and refined frameworks through their questions and experiments.
Jan 2016 - present
Responsible for growth at HotelGift, building a team and driving experiments across paid acquisition, conversion optimisation and retention to lift bookings and repeat use.
Jun 2016 - Jul 2017
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Brought A/B testing to NU.nl, one of the Netherlands’ largest news sites. Created an optimisation roadmap, ran research and tests, and helped establish an internal experimentation agency that still drives decisions today.
May 2016 - Dec 2016
I typically start with a one-day intensive to diagnose your growth challenges and create a clear action plan. From there, we can work together on implementation through weekly sessions or an ongoing retainer.
Define your growth model, set the right KPIs, and build a roadmap that aligns marketing, sales, and retention efforts across your agency or consultancy.
Set up and optimise HubSpot for your service business. From contact management and deal pipelines to automated workflows and reporting dashboards.
Ongoing strategic leadership for your growth function. I work with your team weekly or monthly to drive execution, remove blockers, and hit your revenue targets.
Audit and improve how you attract, convert, and nurture leads. Fix leaks in your funnel, improve conversion rates, and build systems that scale.
Train your marketing and sales teams on full-funnel growth principles. Workshops on demand generation, lead nurturing, pipeline management, and customer retention.
Step in as your growth leader during transitions or hiring gaps. Build the foundation, hire the right people, and hand over a functioning growth system.
Choose a time that works for you. We’ll explore your goals, challenges and options to work together.
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Jack Jenkins
Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.
Olaf Arkauer
The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.
Peter-Paul de Leeuw
The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.
Michelle Wolters
We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.
Menno van Gerven
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
Marloes van Gasteren
We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.
Kristina Palovicova
The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.
Jesper Elders
Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.
Christoph van der Klaauw
