Learn how to extend your e-commerce funnel beyond the first sale, turning one-time customers into loyal repeat buyers. This course focuses on post-purchase strategies that increase customer lifetime value.
Enrol in free courseBuy courseJoin waiting listYou’ll know how to implement strategies that bring customers back for more.
You’ll understand how to create loyalty programs and retention campaigns that work.
You’ll be able to increase customer lifetime value through strategic engagement and follow-up.
Language: English
Subtitles: English, Dutch
Length:
modules with
video lessons
Lifetime updates & Access
Most marketing courses
Broad theory that sounds smart
Overwhelmingly broad theories, leaving you stuck without actionable steps to fix your issues.
From the expert’s perspective, not yours
The expert’s specialisation (e.g., marketing automation) doesn't address your issues and questions.
Overwhelming and not practical
Content is too theoretical, leaving you with knowledge but no path to solving your challenges.
Our courses
Real solutions to use today
Ready to implement instructions for change.
Designed to solve your problems
A wide range of example problems, where you know yours will be included.
Step-by-step guidance, no fluff
Boiled down to the essentials - so you can get back to work.
Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Bonus
Get instant access to a collection of templates, worksheets, and checklists designed to streamline your growth efforts.
Lots of examples from real ecommerce brands
B2B & B2C examples, both start-ups and scale-ups
Practical exercises that you can use today
Tools
Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.
Learn how to extend your e-commerce funnel beyond the first sale, turning one-time customers into loyal repeat buyers. This course focuses on post-purchase strategies that increase customer lifetime value.
Language: English
Subtitles: English, Dutch
Length:
modules with
video lessons
Lifetime updates & Access
Ewoud Uphof
Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring a decade of experience to your team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and developing the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Ewoud Uphof
FAQ
Absolutely. This course breaks down the fundamentals in a way that anyone can grasp, no matter your experience level. It’s designed to give you a strong foundation without overwhelming you with technical jargon. You’ll walk away with a clear picture of what drives growth and how to avoid the common traps that trip up new marketers.
Learn how to extend your e-commerce funnel beyond the first sale, turning one-time customers into loyal repeat buyers. This course focuses on post-purchase strategies that increase customer lifetime value.
You’ll know how to implement strategies that bring customers back for more.
You’ll understand how to create loyalty programs and retention campaigns that work.
You’ll be able to increase customer lifetime value through strategic engagement and follow-up.
This course stands out because it’s built on over a decade of hands-on experience in growth. I’ve trained more than 1,500 marketers—from complete beginners to seasoned professionals—and have a deep understanding of the challenges you’re facing. Every course is crafted to address the real-world problems you encounter as a marketer or business owner, giving you actionable strategies that actually work.
No, once you’re enrolled, all future updates to the course you have purchased are included. The only condition is that if major expansions or entirely new sections are added, they might be packaged separately, but your core course access remains fully updated at no additional cost.
You’ll have immediate access to all of the material, and won’t need to wait to watch all of the content I’ve included. You can start at your own pace and revisit the material anytime. You’ll also receive access to any future updates as they are added.
With the paid course, you get direct access to me and a dedicated community where you can ask questions not only about the course but also about growth strategies in general. Whether it’s me or others in the community, you’ll get support when you need it. If something isn’t working or you have a technical question about the course, you can always reach out to me directly. And if you need help applying these strategies to your specific business, we can set up a paid consultancy session to go deeper into your goals.
No, it does not come with email or phone support. These are self-guided courses. It’s up to you to take what I teach and apply it to your business.
However, if you have questions, the paid course comes with access to the community.
I’ve created a presentation/PDF with all the information your boss will need to approve the payment. It outlines everything about the course, from the content to pricing. Just fill out this form, and I’ll send you the PDF with all the details.
In the free course, you can leave comments on each lesson, and other people in the course can help answer your questions. It’s a great way to learn from others and share your experiences. If you’re stuck on something specific to the course content, feel free to engage with the community.
Yes, the price includes 21% VAT. The online course platform will provide you with a receipt, but it’s not an official VAT invoice. If you need a VAT invoice with all your company information and a purchase order number, please contact me directly, and I’ll create it for you.
I don’t offer refunds on the paid course. If you’re unsure, I encourage you to try the free course first. If you find value in the free course, I’m confident you’ll love the paid version. This course represents 12 years of hard work and expertise, distilled into actionable strategies that can truly transform your business.
If you’re committed to learning and ready to take your growth to the next level, this course is for you. If you’re not sure you have the time or aren’t fully committed, I’d recommend waiting until you’re ready to get the most out of it.
Language: English
Subtitles: English, Dutch
Length:
modules with
video lessons
Lifetime updates & Access