How to set up proposals and quotes

Proposals sent via email disappear into inboxes. You don't know if they've been opened, which sections were read, or whether pricing scared them off. Proposal software tracks engagement, automates generation from CRM data, and shows exactly where prospects get stuck so you can follow up intelligently.

How to set up proposals and quotes

Introduction

Proposals close deals or create friction. Most B2B teams treat them as admin: generic templates, inconsistent pricing, no clear next steps.

A well-designed proposal system clarifies value, handles objections before they're raised, and makes buying easy.

Whether you're sending quotes for €5K or €500K deals, the process should feel seamless for the buyer and repeatable for your team.

Chapters

1

How to choose proposal software

Compare PandaDoc, Proposify, and other tools based on your sales complexity, CRM integration needs, and pricing workflow requirements.

2

How to build proposal templates

Design proposal frameworks with clear scope, pricing options, and acceptance workflows that guide buyers toward decisions without confusion.

3

Create reusable templates

Proposal templates speed up sales. Use PandaDoc or DocuSign to create master templates with merge fields, pricing tables, e-signature and approval workflows.

4

How to track proposal performance

Monitor which sections get read, how long prospects spend reviewing, and which pricing options convert best so you can optimise proposals.

How to set up proposals and quotes

tools

PandaDoc

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35

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PandaDoc

PandaDoc creates proposals, quotes, and contracts with content libraries, e-signature, and payment collection for sales teams.

DocuSign

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14

per month

DocuSign

DocuSign provides electronic signature, contract management, and workflow automation with legal validity and extensive integrations for enterprises.

HubSpot

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45

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HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

Books

Pyramid Principle

Barbara Minto

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Pyramid Principle

A method for clear writing and slides. Lead with the answer, group logic well and make recommendations easy to approve.

$100M Offers

Alex Hormozi

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$100M Offers

A practical guide to shaping offers that convert. Translate ideas into pricing, guarantees and copy you can test this quarter with real customers.

Spin selling

Neil Rackham

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Spin selling

A clear walkthrough of Situation, Problem, Implication, Need payoff with examples that match complex deals.

Wiki

Quote

Provide formal pricing for requested solutions to move qualified prospects toward purchase decisions with clear costs and terms they can review and approve.

Pricing strategy

Determine how to charge for products and communicate value to maximise willingness to pay whilst remaining competitive and supporting desired positioning.

Related topic

Sales pipeline

Your sales pipeline works exactly like a marketing funnel, you just need to know how to optimise it. Build the assets that help your team close: proposals that win, workflows that keep deals moving, and materials that answer objections before they kill opportunities.

How to set up proposals and quotes

Other playbooks

Marketing automation setup

Marketing automation setup

Manual lead management breaks at scale. Automation captures every lead, scores them by intent, and keeps them warm until they're ready to buy all whilst you sleep.

Lead capture system

Lead capture system

Capture mechanisms turn anonymous traffic into known leads you can follow up with. Make it easy for prospects to signal interest at any moment in their journey without creating friction or annoying people.

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