Growth playbook

Remarketing

Use retargeting tactics across channels to bring high-intent visitors back with offers tailored to their stage and behaviour.

Remarketing

Chapters

1
Chapter

Create remarketing plan

Design a simple retargeting system that brings warm visitors back at just the right moment.

2
Chapter

Segment your audience

Group visitors by behaviour and intent so your remarketing messages feel relevant, not creepy.

3
Chapter

Design ad creatives

Craft remarketing ads that earn trust and attention without repeating your top-of-funnel pitch.

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Introduction

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Traction (channels)
Book summary & review

Traction (channels)

Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Wiki articles

Go to wiki
Wiki

Remarketing

Re-target past visitors with capped, tailored ads to lift conversions.

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Further reading

Replace random tactics & traffic spikes with solid B2B growth

Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.