Challenges
Courses
What’s at stake?
Our process
Details
Your teacher
Pricing
FAQ

Better customers for a lifetime

Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.

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Challenges

Challenges we see often

Discover why your profit is hitting a wall. Driving extra purchases

No focus on lifetime

No focus on lifetime

Businesses often focus on short-term gains rather than understanding and investing in the long-term value of their customers, missing out on sustainable growth opportunities.

Post-purchase pathfinding

Post-purchase pathfinding

Lost after the first sale? Create post-purchase flows that guide customers back for more.

Bundle building blocks

Bundle building blocks

Struggling to create combos that click? Construct bundles that entice and enhance the customer experience.

Navigating the LTV maze

Navigating the LTV maze

Lost in the lifetime value labyrinth? Grasp the essentials of LTV, from churn to repeat purchase rates, and steer your strategy towards success.

Loyalty labyrinth

Loyalty labyrinth

Lost in the maze of loyalty options? Craft a program that captivates customers and keeps them coming back.

Segment discovery expedition

Segment discovery expedition

Lost in a sea of customers? Chart the hidden segments to tailor engagement and unveil new opportunities.

No segmentation

No segmentation

Treating all customers the same, regardless of their interaction and purchasing behavior, leads to missed opportunities for targeted engagement and higher value transactions.

The win-back wilderness

The win-back wilderness

Navigating the jungle of lost customers? Deploy win-back flows to reclaim and reengage wayward shoppers.

Engagement enigmas

Engagement enigmas

Struggling to keep customers interested? Solve the puzzle of ongoing engagement with a compelling loyalty plan.

Cross-sell crossroads

Cross-sell crossroads

At a junction of missed connections? Find the right cross-sell paths to enrich customer carts and journeys.

The targeting puzzle

The targeting puzzle

Can't crack the code on customer needs? Piece together meaningful segments for sharper, smarter campaigns.

Churn churn go away

Churn churn go away

Struggling with customer goodbyes? Turn churn around with retention strategies that keep them coming back for more.

Not using automation

Not using automation

Many businesses lack a strategic approach to customer retention, relying on ad-hoc tactics that fail to foster loyalty or encourage repeat purchases.

Upsell upswings

Upsell upswings

Stuck on the same selling level? Elevate your upselling game to lift lifetime value and customer satisfaction.

Sunset strategy struggles

Sunset strategy struggles

Fading into the background? Illuminate the way with sunset flows that revive engagement and interest.

Referral riddle

Referral riddle

Wondering how to spread the word? Unlock the secrets of successful referral programs for mutual rewards.

The AOV enigma

The AOV enigma

Puzzled by average order value? Unlock the secrets behind AOV to boost your revenue and refine your growth blueprint.

Engagement exploration error

Engagement exploration error

Sending the same message to everyone? Map out targeted strategies to increase relevance and resonance.

Reward route roadblocks

Reward route roadblocks

Hitting dead ends with loyalty rewards? Navigate a clear path to value-packed rewards that truly resonate.

Replenishment roadblocks

Replenishment roadblocks

Running on empty with repeat purchases? Fuel up with replenishment flows to keep the loyalty engine running.

Offer crafting chaos

Offer crafting chaos

Overwhelmed by options? Tailor irresistible offers that turn heads and open wallets.

AOV adventure abyss

AOV adventure abyss

Missing out on higher spends? Use segmentation to reveal paths to enhanced average order values.

Repurchase riddles

Repurchase riddles

Stuck on one-time buyers? Solve the mystery of repeat purchases to transform single transactions into lasting relationships.

Upsell undertows

Upsell undertows

Caught in the currents of missed opportunities? Navigate upsell flows to elevate customer value and journey.

Loyalty leap of faith

Loyalty leap of faith

Unsure how to start the loyalty journey? Take the leap with strategies that turn first-timers into lifers.

Data-driven decisions

Data-driven decisions

Drowning in metrics without insight? Navigate the numbers to make informed, impactful growth decisions.

Campaign crafting conundrums

Campaign crafting conundrums

Struggling to hit the mark with your campaigns? Navigate the nuances of customer segments for better results.

Strategic selling stalemate

Strategic selling stalemate

Paralysed by choices? Design data-driven strategies for upselling and cross-selling success.

Courses in this programme

Fixing the root causes
one by one

The programme solves foundational issues and solves the root causes of hitting a growth plateau. Built for action and created based on 10+ years in growth.

Course

11

LTV training

Understanding the Lifetime landscape

Begin your journey with a deep dive into the lifetime value model. Unravel the mysteries of retention rates, churn, and their critical impact on your business's bottom line.

Read more
LTV training

Course

12

Segmentation

Unlock the power of segmentation

Learn how to dissect your customer base into meaningful segments that reveal hidden opportunities for targeted engagement.

Read more
Segmentation

Course

13

Retention marketing automation

Give every reason to stay, engage, and purchase again.

Transform first-time buyers into lifelong fans with sophisticated Klaviyo flows tailored to every stage of the customer journey.

Read more
Retention marketing automation

Course

14

LTV amplification

Craft irresistible offers based on customer data

Elevate the average order value and transform single purchases into ongoing relationships through strategic bundling, upselling, and cross-selling.

Read more
LTV amplification

Course

15

Loyalty program

Turn happy customers into advocates

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

Read more
Loyalty program

Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!

Laura van Steveninck
Laura van Steveninck
Decathlon
Graphic Designer

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski
Timon Tlomaczewski
The Talent Institute
Digital Designer

Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.

Gaby Ghusen
Gaby Ghusen
The Talent Institute
Digital Innovator

Super handy training, full of practical tips & tools on time-management and email management

Laurens Spiele
Laurens Spiele
Decathlon
Head of Channels & Solutions

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does
Machteld van der Does
SOPHIA MAE
Senior Allround Marketeer

What’s at stake?

The hidden loss of profit

Overlooking critical aspects of customer acquisition doesn't just result in static growth—it actively diminishes your business's potential and competitive stance.

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Losing existing clients

Losing existing clients

Losing customers is costing you profit, without you knowing it. It stops the sustainable revenue growth.

High churn / costs

High churn / costs

Old campaign might turn unprofitable if you don’t keep your clients buying again from you.

Bad CAC/LTV

Bad CAC/LTV

You’ve already spent the money on ads. If you fail to deliver on LTV you are losing money.

Not maximising profits

Not maximising profits

Driving extra purchases from existing customers is 26% more profitable than new customers.

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw
Peter-Paul de Leeuw
Amberscript
CEO

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters
Michelle Wolters
Klup
Co-founder

Ewoud helped us find impactful improvements in our retention funnel with a retention framework that fits our business model. With the right questions, Ewoud challenged our current approach when needed. All in all, Ewoud is able to combine high level strategic thinking and detailed campaign-expertise.

Christoph van der Klaauw
Christoph van der Klaauw
Snappcar
COO

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Solution

Fixing the root causes
of growth one by one

The programme exists of 5 courses. Based on your score, we'll recommend a programme that fits your current issues. Mix & match is possible based on your situation.

Course

11

LTV training

Understanding the Lifetime landscape

Course content

Included topics

Understanding Retention

Exploring Churn

Repeat Purchase Rate

Calculating Lifetime Value

Workshop content

Applying LTV workshop

Exploring retention for your brand

Exploring reasons for churn

Deep dive into repeat purchasers

Calculating your lifetime Value

Read more
LTV training

Course

12

Segmentation

Unlock the power of segmentation

Course content

Included topics

Introduction to segmentation

Segmentation analysis

Building segments for LTV

Applying segmentation

Workshop content

Segmentation workshop

Discussing your segments

Creating custom segments

Segmentation strategy development

Creating segments together

Read more
Segmentation

Course

13

Retention marketing automation

Give every reason to stay, engage, and purchase again.

Course content

Included topics

Engaging new customers

Nurturing Repeat Purchasers

Winning Back Customers

Sunset inactive customers

Workshop content

Klaviyo retention workshop

Engaging new customers

Post-purchase flow review

Winback inspiration & tips

List cleaning + sunset

Read more
Retention marketing automation

Course

14

LTV amplification

Craft irresistible offers based on customer data

Course content

Included topics

Increase AOV

Product bundling & offers

Finding high-LTV customers

Competitive Pricing Strategies

Workshop content

Bundle & upsell workshop

Create bundles of products bought together

Which hero products we should push

Building profitable offers

Cross-sell inspiration

Read more
LTV amplification

Course

15

Loyalty program

Turn happy customers into advocates

Course content

Included topics

Introduction to loyalty programs

Designing Your Loyalty Program

Set up loyalty program

Promoting loyalty program

Workshop content

Loyalty Program review

Q&A on loyalty

Review of your account

Review of your loyalty strategy

Promotion inspiration & tips

Read more
Loyalty program

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Pricing

Invest in your growth

Decide how you want to work on growth: one level at a time, in a systematic programme approach or even as a year long commitment.

5 courses for your entire team

Lifetime Value

€12,000

Dive deep into growth strategies with the flexibility to learn whenever suits you best. This format ensures your entire team can level up their skills from the ground up. Together, we'll apply the knowledge to solve your specific problems.

Actionable lessons applied to your problems

Courses designed to cater to all levels

Online course + workshop to apply the knowledge

Keep access: easily onboard new team members

15 courses for your entire team

Full Growth Foundation programme

€30,000

A comprehensive growth programme of 15 courses to build the foundation of growth for your entire team.

Full programme of 15 levels

Paced over 1 year

Full 360 of growth applied to your company

Online courses + workshops to apply the knowledge

FAQ

Frequently asked questions

Without a foundation, you won’t be able to scale for the long term.

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw
Peter-Paul de Leeuw
Amberscript
CEO
How does the program improve customer lifetime value?
What resources will I need to implement the Lifetime Value Enhancement strategies?
Is this program only for businesses with a large customer base?
How can I integrate the principles of Lifetime Value Enhancement with my current business model?
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Find the root cause holding back growth

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illustration steps for growth