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Combine smart tweaks in the buyer journey to let sales explode.
From start-up to enterprise, the same 12 metrics make up B2B growth.
Make small tweaks to the 12 metrics and they work together to double revenue.
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Chases shiny tactics and is always busy
Masters 1 channel, has a leaky funnel
Makes smart tweaks to compound growth
7
Modules
45
Lessons
9h
Course length
Follow my 12-step framework to turn small ad budgets into big results.
Get the exact steps I use for every client, so you know what to do.
Use my templates and apply it to any B2B company size.
Focus on 1 metric weekly, so you never feel overwhelmed.
The fastest way to level up your B2B marketing game.
Boost your entire team’s fire-power in record time. Whether you choose a keynote, a one-day sprint or a five-day embed, I align everyone around the 12-step engine, surface the highest-leverage fixes and launch real experiments on the spot. You finish with a shared language, live wins and a clear 90-day roadmap.
Align the whole team on the 12-step compound system in one fast, story-driven session and walk away with a shared growth language and an action checklist.
I spend a day on-site or remote, spot your biggest bottleneck and guide the team to ship one experiment that adds revenue this quarter.
Over 5 focused days I embed into your team to map, optimise, and automate the full compound marketing. Leaving you with playbooks, dashboards and a 90-day action plan.
I only take on projects where I’m confident we can win together. Book a short call or send a question to see if there’s a fit.
Pick a time that suits you and tell me your biggest growth obstacle. We’ll use the call to explore how my compound method can help you double results without extra workload.
Need details on pricing, timelines or tool fit? Drop your question below and I’ll reply within one working day.
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I’ve helped B2B service companies scale: not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Finish a full growth cycle in 14 weeks and see momentum from week 1.
Quick wins from week 1
14-week step-by-step schedule
Focus on 1 growth metric each week
My exact process that has worked for 50+ companies and 1500+ marketers.
1500+ marketers trained on the system
Built for real world: includes room for error
My exact process to grow 50+ companies
Fits service, SaaS, and consultancy model: whatever your funnel or pricing.
B2B service companies
From €100K - €15M annual revenue
Funnels based on meetings & proposals
Complete toolkit with example data, templates, and step-by-step guidance.
Covers all 12 growth metrics
Demo dataset for hands-on practice
60+ examples & quick wins
Implement compound growth next to current workload. Designed with busy teams in mind.
1h/week video course
3h/week direct implementation
Fits alongside daily work
Use the tools you already have; learn exactly how to wire them in.
Works with Hubspot, Pipedrive & others
Simple scorecard that works for anyone
Track the essential data (bonus)
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Each topic below dives into one part of the 12-step system. Pick the area slowing you down and grab the exact playbooks, tools and real-world examples I use to move the metric.
Drive qualified traffic through outbound, paid and content strategies so your funnel never runs dry.
Convert traffic into leads using proven techniques for landing pages, email flows and retargeting.
Extend customer lifetime value through smart onboarding, retention flows and well-timed upsell offers.
Advance leads to revenue with structured sales conversations, proposals and objection-handling.
Master continuous improvement by running experiments, reviewing metrics and building a weekly growth habit that compounds results.
For Random Ricks and Specialist Steves who want to work like Solid Sarah
B2B service companies
Funnel based on meetings & proposals
You own funnel metrics
Relevant for any career stage