Better growth infrastructure

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Automate processes and eliminate bottlenecks to save time.

Streamline marketing & sales operations into a scalable system.

Track key metrics and make data-driven decisions with confidence.

What is the Growth Machine Programme?

In just four weeks, your team will be running like a well-oiled machine—more productive, less reactive, and fully equipped to scale. No more constant firefighting or wasted time on broken systems. Instead, you'll have a clear structure, automated processes, and real operational space to grow.

The Growth Machine Programme turns your growth operations into a scalable system that works for you, not against you. We’ll eliminate inefficiencies, optimise your sales and marketing workflows, and implement automation to free up a full day every week—so you can focus on growth instead of fixing broken processes.

Who this is for

This programme is designed for B2B service companies that have the ambition to grow but are bogged down in constant firefighting. It’s perfect for teams with dedicated marketing and sales functions who want to scale efficiently without unnecessary complexity.

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Marketing teams that want to double their leads without doubling their workload.
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Sales teams that want to hit bigger targets without expanding the team.
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Growth-focused founders and decision-makers who want predictable revenue and a streamlined team.
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B2B services businesses who need better systems to support their growth ambitions.

What we fix in just 4 weeks

Below are the core areas we tackle to build a better growth infrastructure. Each category has three key deliverables that make an immediate impact on how your team operates.

Working smarter

Working smarter

Your team is constantly busy but never feels productive. Endless meetings, scattered tools, and too much manual work leave no time for real growth. This track helps you reclaim focus, streamline workflows, and free up hours every week.

These are the challenges:

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Too much time spent on admin and firefighting instead of high-impact work.

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Constant meetings leave no focus time for execution.

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Disconnected tools slow everything down and create extra manual work.

Deliverable

More decision-making, less meetings

We introduce structured workflows to reduce unnecessary meetings and improve deep work time.

Set up clear marketing, sales, and growth meetings.

Make decision-making lightning fast.

Reduce unnecessary meetings with async communication tools.

Deliverable

More focus, less distraction

Set up structured deep work time so your team can execute without interruptions.

Implement a structured deep work schedule to improve execution.

Reduce chat and email distractions during peak productivity hours.

More deep work time for high-value tasks.

Deliverable

Automate repetitive tasks

We eliminate busywork by setting up automations that connect your apps, update your CRM, and trigger key workflows.

Automate routine data entry and notifications

Build 3 automations as examples for you

Teach you how to build automations yourself

Marketing operations

Marketing operations

Your marketing team is doing the work, but leads aren’t converting like they should. This track ensures better lead generation, a smoother customer journey, and marketing automation that actually works.

These are the challenges:

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Leads drop off because follow-ups aren’t structured.

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Marketing efforts feel reactive instead of strategic.

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No system for testing and improving conversion rates.

Deliverable

Customer journey strategy

We’ll map out and optimise how leads move through your pipeline.

Build a structured customer journey map.

Identify and fix one key conversion bottleneck.

Implement a standardised welcome series for all new leads.

Deliverable

Improve conversions with testing

We’ll set up an A/B test to optimise your highest-impact funnel.

Set up one A/B test in VWO for a key conversion point.

Implement a framework for ongoing testing and optimisation.

Train the team on A/B testing best practices.

Deliverable

A structured marketing plan

Create a clear marketing calendar so your team knows exactly what to execute.

Set up a Notion marketing calendar for better team alignment.

Create a structured approach to content and campaign planning.

No more last-minute scrambling or missing assets

Sales operations

Sales operations

Your sales team is working hard but missing opportunities. Leads slip through the cracks, CRM data is messy, and follow-ups are inconsistent. This track ensures every lead is handled properly and sales reps can focus on closing.

These are the challenges:

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Sales reps waste time chasing the wrong leads.

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Follow-ups are inconsistent, leading to lost deals.

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CRM data is messy, making tracking and forecasting difficult.

Deliverable

Clean, structured CRM

Organise and clean up your CRM so sales can focus on closing.

Merge and clean up all contacts, companies, and deals.

Ensure all data is properly connected and structured.

Standardise data entry and tracking best practices.

Deliverable

A sales pipeline that works

Define clear deal stages so your team knows exactly where every lead stands.

Define clear deal stages and lead stages in your CRM.

Separate active deals from inbound leads.

Implement a structured qualification process.

Deliverable

More deals, less manual work

Automate follow-ups so sales reps can spend more time closing.

Build 3 sales sequences for automated follow-up.

Automate lead follow-up to reduce manual effort.

Implement best practices for outreach and engagement.

Data-driven growth

Data-driven growth

Your team is making decisions based on gut feelings instead of real data. This track ensures you track the right metrics and have clear reporting to drive growth.

These are the challenges:

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Our data is incomplete or inaccurate, leading to poor decision-making.

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We rely on scattered reports with no centralised view.

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Tracking and attribution are inconsistent, making ROI unclear.

Deliverable

Get accurate tracking

Set up proper tracking so you know exactly what’s driving growth.

Set up Google Tag Manager correctly.

Implement Google Analytics reporting

Ensure GDPR compliance for data tracking.

Deliverable

A dashboard that gives answers

We’ll build a reporting dashboard so you always have the right insights.

Align teams with a single data source

No more manual spreadsheet reports

Less time wasted searching for performance data

Deliverable

Understand user behaviour

Set up heatmaps and session tracking to improve your funnel.

Implement Hotjar or Clarity for heatmaps and session recordings.

Track key on-site behaviours to improve website performance.

Identify usability issues through click and scroll data.

How we fix your operations and unlock your time

Our goal is simple: fix the core issues in your sales and marketing setup so you stop firefighting and have the space to grow.

Right now, your team is losing time on manual work, broken processes, and scattered tools. We’ll clean up your CRM, automate key workflows, and set up the right tracking—so instead of putting out fires, you can focus on scaling.

This is how we free up at least one full day per week for your team.

Growth Machine scan

You can’t fix what you can’t see. We start with a structured assessment of your marketing, sales, and operations to uncover where your team is losing time and where growth is stalling. You’ll get a clear breakdown of what’s broken and what we’ll fix.

Identify the biggest operational bottlenecks slowing your team down.

Spot inefficiencies in your marketing and sales processes.

Uncover hidden opportunities for automation and optimisation.

Get a report with concrete next steps before we start.

Start free scan
Growth Machine scan

Discovery call

We only work with teams we’re confident we can help. This call is about getting clarity on whether this programme is the right fit. We’ll assess your Growth Machine Scan results and decide if we can free up at least one full day per week for your team. If we can, we’ll outline the next steps.

Book discovery
Discovery call

Kickstart day

A full day on-site to reset how your team operates and unlock immediate wins. In four focused workshops, we bring clarity to your sales and marketing processes, remove bottlenecks, and help your team work smarter. Each session is designed to highlight key opportunities for improvement and create buy-in for the full implementation.

Reduce meeting overload, improve collaboration, and introduce deep work strategies.

Fix one critical customer journey gap and identify the biggest growth opportunities.

Optimise the sales pipeline, refine deal stages, and eliminate time-wasting manual work.

Identify key metrics, improve reporting visibility, and ensure better decision-making.

Kickstart day

Working Smarter Deliverables

Your team should be focused on growth, not admin work. We eliminate unnecessary manual tasks, improve collaboration, and make work easier and faster.

Create a better meeting structure to cut wasted time.

Implement three high-impact automations to reduce admin.

Introduce structured deep work blocks to increase productivity.

Working Smarter Deliverables

Marketing operations deliverables

Marketing should drive consistent, predictable growth—not be stuck in constant firefighting. We rebuild your marketing infrastructure so it actually works.

Set up a structured marketing calendar for seamless execution.

Implement automated lead capture to convert more visitors.

Map out the full customer journey to increase conversions.

Marketing operations deliverables

Sales Operations Deliverables

Your CRM should work for your sales team—not the other way around. We structure your pipeline, clean up data, and automate key processes so management gets the visibility they need, and sales can focus on closing deals.

Fix messy CRM data so every contact and deal is structured.

Define clear lead stages and pipeline flows for faster deals.

Automate key follow-ups with three sales sequences.

Sales Operations Deliverables

Data-Driven Growth Deliverables

Growth needs reliable data, not guesswork. We set up the right tracking and reporting so you can measure what matters.

Configure Google Tag Manager, Google Analytics, and cookie consent.

Build a clear, actionable dashboard to track key metrics.

Set up behaviour tracking to improve website and funnel performance.

Data-Driven Growth Deliverables

Deep Dive Day

Two weeks after Kickstart Day, we return for another full day on-site to fine-tune workflows, solve roadblocks, and ensure everything runs smoothly. This is where we optimise what’s been implemented and make adjustments based on real-world team feedback.

Deep Dive Day

Final tweaks and optimisation

In the second sprint (weeks three and four), we make final refinements so everything works seamlessly within your team’s workflow. We don’t change the system—we adapt it to fit your exact way of working, ensuring it runs smoothly without disruption.

Final tweaks and optimisation

Handover & Training

On the final day, we ensure your team has everything they need to maintain and scale their new way of working. Every system is documented, every process is clear, and your team is fully trained to take ownership. No ongoing dependency—just a structured setup that keeps working long after we leave.

Handover & Training

Your team is now ready for compound growth

With your marketing, sales, and operations optimised, you’re now positioned for scalable growth. No more firefighting—just a solid system that enables your team to execute faster, smarter, and with more focus.

See programme
Your team is now ready for compound growth

See if this programme is the right fit for your team

Book a quick call to explore whether this programme fits your team’s needs. We’ll review your challenges, discuss your goals, and determine if this is the right approach to help you scale efficiently. No pressure—just a chance to see if we’re a good match.

Compare course and programme

You can implement the Solid Growth System in two ways — either self-paced with the video course or through a guided, done-with-you programme for your whole team.

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice
Do it yourself

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time

Best for individuals

Time icon

Watch at your own pace

Individual access icon

Individual course access

Done with you

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Automate processes and eliminate bottlenecks to save time.
Streamline marketing & sales operations into a scalable system.
Track key metrics and make data-driven decisions with confidence.
Group icon

Best for teams

Accountability icon

A structured 14-week execution plan

Team access

10

course licenses

Why Solid Growth works

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out.   And I gained insights on how to approach scaling, starting my projects.

Aleksei Zikin
Aleksei Zikin

Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity!

The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.

Jack Jenkins
Jack Jenkins

As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)

Stefan in 't Veld
Stefan in 't Veld

This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.

Thomas van der Kleij
Thomas van der Kleij

Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!

Stan van den Heuvel
Stan van den Heuvel

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski
Timon Tlomaczewski
The Talent Institute
Digital Designer
How much time do I need to commit?
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What is the difference between a programme and a course?

What we do

Better growth infrastructure

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Better growth execution

Video course

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time
Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

Better growth infrastructure

Video course

Best for individuals

Time icon

Watch at your own pace

Individual access icon

Individual course access

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Group icon

Best for teams

Accountability icon

A structured 14-week execution plan

Team access

10

course licenses

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