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Get the same course plus live support. A personal kick-off call and weekly Q&A sessions in small groups help you answer questions, get feedback, and keep you on track.
Get the same course plus live support. A personal kick-off call and weekly Q&A sessions in small groups help you answer questions, get feedback, and keep you on track.
Full access for one learner. Watch the lessons when it suits you and receive every future update at no extra cost.
45 lessons
English with Dutch subtitles
I'll find out what's holding back your growth, and tell you in which order to follow the course material to unlock growth faster.
1-on-1 intake
Personal plan
Live, small-group coaching every Wednesday: ask questions, get my direct feedback, and learn from fellow B2B marketers tackling the same challenges.
Get your questions answered
Learn from other students in small groups
Wed 1-2PM CEST
A one-page scorecard that distils the key marketing and sales numbers across the entire customer journey. It sits alongside your existing dashboards and gives both teams a shared, high-level view that drives fast, focused action.
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Google sheet template
Drop in your own data, tweak any metric, and see straight away how each change affects revenue—no more guesswork in discussions.
Google sheet template
A ready-made Notion board of tested ideas for all twelve growth metrics so you can pick an experiment and start improving today.
Notion template
Each slide shows the impact of adding 10% improvements. Build a solid foundation, metric by metric. The results build up over time, until they are unstoppable in week 14. Fits busy teams.
With accurate numbers in one place you can track every move we make over the next 13 weeks. Learn the simple Solid Growth scorecard.
Follow my checklists for the most commons mistakes in CRM, tracking and funnel gaps.
Talk to the people who pay the bills. You might ask me:
‘What do customers have to do with the products we eventually want them to buy?’
Doing customer research has so many ways it directly drives revenue.
Reach the right people by balancing paid and organic channels. When I first work with B2B teams, they usually have too many channels running for the team size.
You can't get the best results if you are sprinting and putting out fires.
Learn what makes engaging advertising, so people actually click.
The principles are the same for cold emails, video ads or Google Ads. Lots of examples to show you how to do it for your ads.
Keep visitors on the page. Strong first impressions (copywriting too) matter on your website too.
Learn my best tips for landing pages that work for any B2B company. Also learn how to spot technical issues from your Analytics.
Convert traffic into leads. Learn how to spot what's wrong with forms, meeting schedulers and non-landing pages.
Fix the leaks in your website, so you get more leads.
Warm up new leads. Timely emails and helpful content guide contacts to engage, moving them to marketing-qualified status.
The best practices for email nurture flows that sales teams LOVE.
Fill the sales calendar. Smart routing and user-friendly schedulers turn activated leads into confirmed meetings.
We only need to improve 10% to get to massive compound results for the funnel as a whole.
Run sharper discovery calls. Learn my structure to turn confusion into future assets.
Save the sales team time by better qualification process before the meeting. Give marketing team new insights with a process to turn sales calls into copywriting for ads and emails.
Learn how to counter objections, both in the sales meeting and which marketing assets to create to prevent them in the first place.
This is where marketing and sales need to work together. Copy my process how to work together to achieve both your targets.
Close more deals. Persuasive proposals, timely follow-ups, and improved objection handling after the call lift the percentage of offers that end in a signed agreement.
Secure longer relationships from the start. Small changes help you to get longer contracts (on average).
Small changes in the onboarding, retention and upsell drive a lot of revenue and profit.
Increase what each customer buys. Bundles and cross-sells add extra units to every invoice.
Capture full value. Small positioning and packaging tweaks raise the average price per unit without changing the core product.
Get the course plus live support. A personal kick-off call and small weekly Q&A sessions answer questions, give feedback, and keep you on track.
Course access
Onboarding
Weekly calls
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Finish a full growth cycle in 14 weeks and see momentum from week 1.
Quick wins from week 1
14-week step-by-step schedule
Focus on 1 growth metric each week
My exact process that has worked for 50+ companies and 1500+ marketers.
1500+ marketers trained on the system
Built for real world: includes room for error
My exact process to grow 50+ companies
Fits service, SaaS, and consultancy model: whatever your funnel or pricing.
B2B service companies
From €100K - €15M annual revenue
Funnels based on meetings & proposals
Complete toolkit with example data, templates, and step-by-step guidance.
Covers all 12 growth metrics
Demo dataset for hands-on practice
60+ examples & quick wins
Implement compound growth next to current workload. Designed with busy teams in mind.
1h/week video course
3h/week direct implementation
Fits alongside daily work
Use the tools you already have; learn exactly how to wire them in.
Works with Hubspot, Pipedrive & others
Simple scorecard that works for anyone
Track the essential data (bonus)
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For Random Ricks and Specialist Steves who want to work like Solid Sarah
B2B service companies
Funnel based on meetings & proposals
You own funnel metrics
Relevant for any career stage
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Springlab
Nestmanager
Transpack Packaging
Cortazu
Strategiefabriek
The Talent Institute
Founders
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Booomtag
Easy Ergonomics
SOPHIA MAE
Snappcar
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Mooie Boules
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Kees de Boekhouder
Klup
Amberscript
Bridgefund
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Yaya
Ligo
NU
Decathlon
Friesland Campina
By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away to identify and correct weak points in any system to unleash higher growth potential. Would highly recommend to any start-up or B2B business looking for a methodical plan to get to that next level.
Really enjoyed the training. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!
The knowledge Ewoud shares is presented in a clear and logical way, and his way of teaching makes it very exciting. The lessons I’ve learned have been invaluable and there is always something new to learn!
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out. And I gained insights on how to approach scaling, starting my projects.
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This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.