Plan your week like your marketing budget. Manage tasks with a system you trust. Stay out of inbox traps. Protect deep work time. Run better meetings. Close your week with a firebreak.
Manage your time like your ad budget— get the highest ROI of your time with these tips
Create a trusted task system so you never forget anything and always know what to work on next.
Handle your email like a pro so it doesn’t constantly interrupt your day or hijack your focus.
Remove distractions and control your digital environment so you can do high-quality, focused work.
Change your approach to meetings so they stop wasting time and start driving progress.
Use a weekly firebreak to close open loops, reflect, and reset so you can start next week clear and focused.
Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
App and site blocker that helps protect focus time by pausing the noise across devices.
Email extension that hides your inbox by default so you can send and search without getting pulled into new mail.
All in one workspace for docs, wikis and lightweight databases, ideal for playbooks and knowledge.
Personal task app with quick capture, filters and calm design, great for managing work and habits.
Video recording for updates and walkthroughs that beats meetings when you need clarity without a call.
Email assistant that filters noise and adds reminders so important mail surfaces when needed.
The books that shaped how I think about growth. Read summaries here, then buy what resonates. Learn from the best thinkers in B2B.
Learn pricing strategy fundamentals beyond cost-plus. Implement value-based pricing tied to outcomes. Design Good-Better-Best tiers. Package features so buyers self-select. Present pricing that reduces sticker shock.
See playbook
Create battle cards that position you against competitors. Develop case studies that prove results. Build ROI calculators. Write objection handling scripts. Design sales decks that advance deals.
See playbook
Develop LinkedIn ads strategy that targets decision-makers. Set up campaigns with proper tracking. Learn Google Ads strategy for high-intent keywords. Master creative principles that drive conversions.
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Optimise your profile so it converts visitors to leads. Warm up your network before posting. Build a content calendar that keeps you ahead. Write posts that drive action. Time publishing to maximise reach.
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Choose project management tools that match your workflow. Select communication platforms for async work. Pick documentation tools for your knowledge base. Compare automation platforms. Use AI to amplify output.
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Get prospects to book calls with clear value propositions. Set up booking pages that reduce friction. Cut no-shows with reminders. Structure discovery calls that qualify. Follow up to keep momentum.
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Working smarter isn’t about squeezing more hours out of already stretched days; it’s the practice of structuring energy, focus, and tools so the right work happens at the right time—then stopping. For B2B marketers buried in ad launches, client calls and inbox noise, that structure is the difference between strategic growth and perpetual catch-up.
At its core, working smarter follows three principles. First, boundary clarity: deep-work blocks and inbox windows are non-negotiable, listed in the calendar like revenue meetings. Second, single-hub execution: tasks, priorities, and notes live in one system, cutting context-switch lag. Third, iterative improvement: habits are run like growth tests—measure, tweak, repeat—so productivity lifts compound exactly like conversion lifts.
Common mistakes that drain output:
1. Inbox autopilot. Starting the day in email lets other people decide your priorities; you spend prime creative energy clearing someone else’s list.
2. Meeting creep. Accepting every invite balloons the calendar and shreds focus. Without a decision-first agenda, 60-minute slots deliver 10-minute value.
3. Tool sprawl. Sticky notes, five apps, and a half-hearted spreadsheet guarantee tasks vanish and mental tabs stay permanently open—attention residue at scale.
A smarter workweek flips that script. Deep work happens before reactive work, meetings earn their slot with clear outcomes, and one personal operating system keeps everything visible. The payoff? Consistent delivery of high-impact projects, stress that drops instead of spikes, and weekends spent recharging rather than catching up.
Want the exact time blocks, task triage rules, and inbox-taming rhythms I teach new hires on day one? Dive into the full playbook above.
