Company of One

Why I love

Company of One

Highlights the advantages of staying small and agile.

Encourages a focus on sustainability and profitability rather than just growth.

Offers strategies for building a personal brand and marketing more effectively as a solopreneur.


"Company of One" by Paul Jarvis is a thought-provoking book that challenges the conventional wisdom of growth for growth's sake. It advocates for deliberate and intentional growth, focusing on what's enough rather than endless expansion. It's a must-read for entrepreneurs, growth marketers, and anyone interested in building a sustainable and fulfilling business.

Key Themes & Concepts

  • Deliberate Growth: The book emphasizes setting clear goals and avoiding unnecessary expansion that may lead to waste.
  • Lifestyle Business: It introduces the concept of building a business that aligns with your lifestyle and values.
  • Return on Investment (ROI): A focus on measuring the real value of growth, considering both minimum and maximum goals.

Practical Applications

  • The principles can be applied to redefine business growth, focusing on sustainability, alignment with personal values, and avoiding overshooting.
  • It offers insights into balancing the demands of rapid growth with the need for quality control and problem prevention.

Tools, Techniques & Strategies

  • Goal Setting: Understanding what is enough and setting a bandwidth between minimum and maximum goals.
  • Intentional Entrepreneurship: Building a business based on principles that value lifestyle, sustainability, and deliberate growth.

Personal Reflection

"Company of One" was a paradigm shift for me. It changed my perspective on business growth, moving away from growth for growth's sake to a more deliberate and intentional approach. This book influenced my decision to quit the agencies I co-founded and build a lifestyle business. It taught me to focus on what's enough and to be mindful of overshooting. Even in the context of growth marketing, where scaling is often the primary goal, the principles of "Company of One" have proven valuable. They've helped me understand the importance of setting clear goals, measuring ROI, and preventing problems rather than merely chasing expansion.

Key Takeaways

  • Growth should be deliberate and aligned with clear goals and values.
  • Building a lifestyle business can lead to fulfillment and sustainability.
  • Balancing growth with quality control and problem prevention is essential for long-term success.

Further Reading

For those interested in exploring more about intentional growth, lifestyle entrepreneurship, and sustainable business practices, I recommend exploring other resources and books available on my website.