Master intent-tiered traffic that feeds the funnel at forecastable cost—no shady hacks, no spray-and-pray CPM spikes.
Fill pipeline every week
Lower CPL with intent tiers
Scale without random bets
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
Get the course plus live support. A personal kick-off call and weekly Q&A sessions in small groups help you answer questions, get feedback, and keep you on track.
Traffic is the lifeblood of any online business, but not all traffic is created equal. In this module, we'll explore how to generate qualified traffic that converts into leads and customers. You'll learn how to identify the right traffic channels, optimise your website and content for engagement, and track your progress to ensure you're on the right track.
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Watch the free course and follow the 3 marketers while they each execute 6 experiments. See the tactics they use and the results they get.
Free course
45 min
English, Dutch
Lead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.
Read tool guideBuild a 90-day LinkedIn engine that turns profile lurkers into booked calls—no ads, no spam, no posting ten times a day.
See guideBuild an outbound machine that books sales-ready meetings on autopilot—without spamming, blacklisting, or burning brand goodwill.
See guideKanbox turns LinkedIn into a streamlined, end-to-end revenue engine for B2B marketers—combining advanced scraping, message automation and a live Kanban pipeline in one workspace.
Build a laser-focused prospect list that lands in primary inboxes—without blowing your budget.
Estimate your cost per lead or cost per acquisition to know what traffic channels are financially viable.
Your campaign is only as strong as its hook. Nail the angle before you touch the ad platform.
Decide what phase of growth you’re in to determine how aggressive or foundational your traffic mix should be.
Lock in domain, DNS, inbox warm-up and sending volumes before you write a single email.
Get a structured overview of common B2B traffic channels, grouped by type and how they behave.
Short, specific, and relevant messages get replies—templates don’t.
Structure your campaign across multiple touchpoints using email, LinkedIn or both.
Create content that’s relevant to your ICP and builds credibility, not vanity metrics.
Don’t just run ads—learn from them. Use metrics to improve, not just report.
Optimise your outreach by measuring what matters—opens, replies, and conversions.
Your profile is not a CV—it’s a landing page. Optimise it to attract and convert the right people.
Ad creative determines whether your audience stops to look or keeps scrolling past.
Structure your ad campaigns to test systematically, spend wisely, and scale what works.
Map every ad group to the right awareness stage so your ads meet minds, not eyeballs.
Use profile views as a trigger to start warm conversations without cold outreach.
Before you post, build visibility by engaging with relevant content and people.
Know when it’s time to expand your traffic mix versus going deeper on what’s already working.
Craft CTAs that drive engagement and action across platforms.
Create high-quality content that drives traffic, builds authority, and converts.
Master CPM, CPC, CPA for smarter ad spend.
Engagement rate shows the share of sessions that stick, not just click. Google Analytics 4 counts a visit as engaged when it lasts longer than 10 seconds, fires a conversion event or views at least two pages, so the metric filters out idle bounces.
Attract and convert leads with educational, value-driven inbound marketing.
Spark conversations via tailored email, call or LinkedIn with prospects who match your ICP.
Harness the power of Search Engine Advertising for fast, measurable growth.
Show simple ads to your ideal buyers so they discover you early.
Drive traffic and sales with partnerships through affiliate marketing.
Re-target past visitors with capped, tailored ads to lift conversions.
Improve rankings and organic visibility with actionable SEO techniques.
Track campaign performance with clear and precise UTM tagging.