Qualified traffic

Master intent-tiered traffic that feeds the funnel at forecastable cost—no shady hacks, no spray-and-pray CPM spikes.

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Fill pipeline every week

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Lower CPL with intent tiers

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Scale without random bets

Qualified traffic

Replace random tactics & traffic spikes with solid B2B growth

Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.

Double your revenue, not your workload

Get the course plus live support. A personal kick-off call and weekly Q&A sessions in small groups help you answer questions, get feedback, and keep you on track.

Introduction

Traffic is the lifeblood of any online business, but not all traffic is created equal. In this module, we'll explore how to generate qualified traffic that converts into leads and customers. You'll learn how to identify the right traffic channels, optimise your website and content for engagement, and track your progress to ensure you're on the right track.

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Tool categories

All tools
Tool guide

Lead generation tools

Lead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.

Read tool guide
Guide

LinkedIn lead generation

Build a 90-day LinkedIn engine that turns profile lurkers into booked calls—no ads, no spam, no posting ten times a day.

See guide
LinkedIn lead generation
Guide

Cold outreach

Build an outbound machine that books sales-ready meetings on autopilot—without spamming, blacklisting, or burning brand goodwill.

See guide
Cold outreach
Founder brand
Book summary & review

Founder brand

Dave Gerhardt

Traction (channels)
Book summary & review

Traction (channels)

Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Hacking growth
Book summary & review

Hacking growth

Sean Ellis

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Traffic secrets
Book summary & review

Traffic secrets

Russel Brunson

Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.

$100M Leads
Book summary & review

$100M Leads

Alex Hormozi

Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.

Influence
Book summary & review

Influence

Robert Cialdini

Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.

Expert secrets
Book summary & review

Expert secrets

Russel Brunson

Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.

Breakthrough Advertising
Book summary & review

Breakthrough Advertising

Eugene M. Schwartz

Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.

Kanbox

KanboxKanbox

Kanbox turns LinkedIn into a streamlined, end-to-end revenue engine for B2B marketers—combining advanced scraping, message automation and a live Kanban pipeline in one workspace.

Blog posts

Go to blog
Blog post

Build a high-quality target list

Build a laser-focused prospect list that lands in primary inboxes—without blowing your budget.

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Calculate what you can afford to spend

Estimate your cost per lead or cost per acquisition to know what traffic channels are financially viable.

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Campaign hook and angle

Your campaign is only as strong as its hook. Nail the angle before you touch the ad platform.

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Channels per growth phase

Decide what phase of growth you’re in to determine how aggressive or foundational your traffic mix should be.

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Cold outreach configuration

Lock in domain, DNS, inbox warm-up and sending volumes before you write a single email.

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Commit and launch your primary channel

Get a structured overview of common B2B traffic channels, grouped by type and how they behave.

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Copywriting cold emails

Short, specific, and relevant messages get replies—templates don’t.

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Design your multi-touch sequence

Structure your campaign across multiple touchpoints using email, LinkedIn or both.

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LinkedIn content strategy

Create content that’s relevant to your ICP and builds credibility, not vanity metrics.

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Optimise B2B ads

Don’t just run ads—learn from them. Use metrics to improve, not just report.

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Optimise cold campaigns

Optimise your outreach by measuring what matters—opens, replies, and conversions.

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Optimise your personal profile

Your profile is not a CV—it’s a landing page. Optimise it to attract and convert the right people.

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Scroll-stopping ad creatives

Ad creative determines whether your audience stops to look or keeps scrolling past.

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Set up your campaign structure

Structure your ad campaigns to test systematically, spend wisely, and scale what works.

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Stages of awareness

Map every ad group to the right awareness stage so your ads meet minds, not eyeballs.

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Turn profile views into conversations

Use profile views as a trigger to start warm conversations without cold outreach.

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Warm up your LinkedIn account

Before you post, build visibility by engaging with relevant content and people.

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When to add a new channel

Know when it’s time to expand your traffic mix versus going deeper on what’s already working.

Wiki articles

Go to wiki
Wiki

Call-to-Action (CTA)

Craft CTAs that drive engagement and action across platforms.

Wiki

Content Marketing

Create high-quality content that drives traffic, builds authority, and converts.

Wiki

Cost-per-X

Master CPM, CPC, CPA for smarter ad spend.

Wiki

Engagement rate

Engagement rate shows the share of sessions that stick, not just click. Google Analytics 4 counts a visit as engaged when it lasts longer than 10 seconds, fires a conversion event or views at least two pages, so the metric filters out idle bounces.

Wiki

Inbound Marketing

Attract and convert leads with educational, value-driven inbound marketing.

Wiki

Outreach

Spark conversations via tailored email, call or LinkedIn with prospects who match your ICP.

Wiki

Paid search

Harness the power of Search Engine Advertising for fast, measurable growth.

Wiki

Paid social advertising

Show simple ads to your ideal buyers so they discover you early.

Wiki

Referral marketing

Drive traffic and sales with partnerships through affiliate marketing.

Wiki

Remarketing

Re-target past visitors with capped, tailored ads to lift conversions.

Wiki

SEO

Improve rankings and organic visibility with actionable SEO techniques.

Wiki

UTMs

Track campaign performance with clear and precise UTM tagging.

Further reading