Growth playbook

Closing

Use consultative closing techniques to move deals forward without pressure — and hand over to delivery with confidence.

Closing

Chapters

1
Chapter

Follow up to close deals

Keep deals moving by ending every call or email with a clear next action—no exceptions.

2
Chapter

Handle objections with confidence

Support your sales team with structured content that removes blockers and builds trust.

3
Chapter

Closing deals and handing over

Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.

HubSpot

HubSpotHubSpot

HubSpot helps B2B marketers stay organised with clarity.

PandaDoc

PandaDocPandaDoc

PandaDoc helps B2B marketers automate tasks with clarity.

Pipedrive

PipedrivePipedrive

Pipedrive helps B2B marketers track results with clarity.

Introduction

Article continues below.

Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

Icon for video lessons

Free course

45 min

English, Dutch

Get my most practical B2B marketing tips

Every Friday, I email you a 3-minute summary of the best lessons I’ve learnt over 15 years. Straightforward tactics you can apply before your first coffee.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No items found.

Wiki articles

Go to wiki
No items found.
No items found.

Further reading

Replace random tactics & traffic spikes with solid B2B growth

Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.