Growth playbook

Content marketing

Combine SEO and LinkedIn into one content plan that builds visibility, trust and qualified traffic for B2B marketers.

Content marketing

Chapters

1
Chapter

Define content strategy

Create content that’s relevant to your ICP and builds credibility, not vanity metrics.

2
Chapter

Optimise your LinkedIn profile

Your profile is not a CV—it’s a landing page. Optimise it to attract and convert the right people.

3
Chapter

Write content that converts

Write clear, helpful content that builds trust and drives action — without resorting to fluff, filler or fake urgency.

4
Chapter

Distribute and repurpose

Make every piece of content work harder by repackaging it for email, LinkedIn and SEO without doubling your effort.

Kanbox

KanboxKanbox

Kanbox helps B2B marketers scale campaigns with efficiency.

Lemlist

LemlistLemlist

Lemlist helps B2B marketers automate tasks with speed.

Introduction

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Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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Free course

45 min

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Content Marketing

Create high-quality content that drives traffic, builds authority, and converts.

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Further reading

Replace random tactics & traffic spikes with solid B2B growth

Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.