Introduction
One of the biggest challenges in growth marketing is knowing what to focus on. Ideas are easy to come by, but turning them into consistent execution is where most teams get stuck. Without a structure, it’s easy to lose momentum or drift toward reactive work.
This playbook walks you through the rhythm I use to keep growth on track. I plan in 90-day cycles, break those into monthly goals, and use a weekly scorecard to review progress and decide what happens next. It’s a simple system that makes sure important work gets done.
Each layer of the rhythm plays a role. The 90-day focus keeps long-term goals in view. The monthly plan gives direction. The weekly process keeps you moving. Together, they create a cadence that helps teams make progress with clarity and consistency.
If you’ve ever felt overwhelmed by all the options or unsure what to prioritise, this rhythm gives you a clear way to decide and act. It helps you move faster while staying aligned with your bigger goals.
Chapters
Tools
Go to tools
Calendly
Well known meeting scheduler with simple routing and reminders that reduce no shows and make booking easy for buyers.
Books
Go to books
Principles
Ray Dalio
A set of tools for clearer thinking and teamwork. Create principles, run post mortems and make better decisions together.
Scaling Up
Verne Harnish
Practical tools for scaling a company. Use rhythms, scorecards and priorities to keep a growing team aligned.
Traction
Gino Wickman
A practical operating system for small teams. Install a cadence, set priorities and create accountability that sticks.
The road less stupid
Keith J. Cunningham
A punchy book on decision quality. Use thinking time, write assumptions and avoid expensive mistakes.
Wiki articles
Go to wikiFurther reading
Upskill to a full-funnel marketer in 90 days
Learn the system that connects every part of growth and compounds results month after month.
