HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

All-in-one platform: Combines CRM, sales, and marketing.

Beginner-friendly: Simple automation builder and campaign tools.

Deep CRM integration: Seamless syncing with HubSpot’s ecosystem.

HubSpot Marketing Hub

Considerations

HubSpot Marketing Hub is an all-in-one marketing automation platform designed for businesses looking to scale their inbound marketing efforts.

Best for inbound marketing

HubSpot is built around content marketing, SEO, and lead nurturing, making it ideal for businesses that rely on organic growth strategies.

Seamless CRM and automation integration

As part of the HubSpot ecosystem, it provides native CRM integration, ensuring a smooth handoff between marketing and sales teams.

Higher pricing for advanced features

While HubSpot’s entry-level tools are free, advanced automation features require premium plans, making it pricier than some alternatives.

Best for:

  • Businesses looking for a complete inbound marketing solution.
  • Teams wanting seamless CRM and automation integration.
  • Companies focusing on content-driven lead generation.
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No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

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Alternatives for

HubSpot Marketing Hub

BrevoBrevo

Brevo

Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.

ActiveCampaignActiveCampaign

ActiveCampaign

ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.

Customer.ioCustomer.io

Customer.io

Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.

Tips for new users

  1. Automate lead nurturing early – Set up workflows to engage new contacts with personalised email sequences.
  2. Use lead scoring – Identify high-value prospects with automated lead scoring to prioritise follow-ups.
  3. Optimise landing pages – HubSpot’s landing page builder is powerful; A/B test different versions to maximise conversions.
  4. Monitor analytics closely – Use HubSpot’s reports to track campaign performance and refine marketing strategies.
  5. Leverage integrations – Connect with tools like Salesforce, Google Ads, and LinkedIn for a more unified marketing approach.

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Advanced tips for

HubSpot Marketing Hub

For experienced marketers, HubSpot offers advanced tools that can greatly enhance campaign precision and customer insights. The Sales Hub and Service Hub provide valuable features for tracking customer interactions, managing a document library, and automating responses, which can help streamline the sales process and improve customer service. Experienced users can also benefit from customisable workflows and personalised reporting within the Marketing Hub, which enables deeper data analysis and campaign optimisation.

Additionally, HubSpot’s CMS Hub is a robust option for managing content and websites, with a fully integrated CRM and options for dynamic content, 24/7 security monitoring, and serverless functions. The CMS Hub is especially useful for marketing teams that need both content management and analytics in one place. For those ready to leverage HubSpot’s full potential, upgrading to higher-tier plans unlocks access to more sophisticated analytics, custom reports, and in-depth automation.

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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Traffic & website

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

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B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

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Lead generation tools

Lead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.

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What we do

Better growth infrastructure

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Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

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Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

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Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time
Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

HubSpot Marketing HubHubSpot Marketing Hub

HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

Better growth infrastructure

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

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