All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
HubSpot combines CRM with powerful automation for lead capture, nurture, and reporting.
You want everything in one place: emails, forms, workflows, and CRM.
€
5000
/ year
€
45
/ month
Sync leads from forms directly into your sales pipeline.
Automate lead scoring and email sequences.
Track every contact touchpoint with clear reporting dashboards.
B2B teams combining CRM, email, forms and automation in one platform
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
ActiveCampaign combines email marketing, CRM, and marketing automation with sophisticated workflows and lead scoring for B2B companies.
Brevo provides email marketing, SMS campaigns, and marketing automation with transactional email capabilities for growing businesses.
Customer.io sends targeted messages across email, SMS, and push notifications triggered by user behaviour and product data for SaaS companies.
Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.
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Simple CRM for relationships and outreach lists, useful for partnerships and light sales without heavy setup.
Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
Small business CRM with email automation and invoicing, good when you want sales and marketing in one light tool.
Klaviyo provides email and SMS marketing built specifically for e-commerce with deep Shopify integration and revenue attribution.
Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.
Mailchimp provides email marketing with automation, landing pages, and basic CRM features designed for small businesses and beginners.
Work OS with boards, automations and dashboards, flexible for marketing and ops when configured with restraint.
Sales focused CRM with clean pipelines and activity tracking, ideal for small teams that value speed.
Enterprise CRM with deep customisation and ecosystem, powerful but requires clear design and governance.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
HubSpot combines CRM, marketing automation, website management and service tools in one database. Using a single platform removes data silos and saves the hours spent gluing smaller apps together with Zapier. If you plan to run content, automation and sales hand-in-hand, the integrated approach is hard to beat.
The free CRM is generous, yet the true power lives in Professional and Enterprise tiers. Moving up the ladder unlocks advanced automation, reporting and custom objects, but monthly fees can climb into the hundreds or even thousands of euros, plus one-off onboarding costs. Be clear on which features sit in which tier before you budget.
HubSpot competes with Salesforce rather than lightweight CRMs such as Pipedrive. Its Sales Hub adds sequences, meeting links, call logging and detailed forecasting, while Marketing Hub offers sophisticated workflows, A/B testing and native ad tracking. Teams that only need a basic pipeline may find the extra depth overkill; teams seeking tight sales-marketing alignment will appreciate the breadth.
Compared with enterprise suites, HubSpot’s interface is friendly. Non-technical marketers can build landing pages, design emails and automate nurture flows without writing code. Sales reps can drag deals through a visual board and send tracked emails from day one. Training time is measured in hours, not months.
A single contact record stores every website visit, email open, ad click and sales call. This unified history supports accurate reporting, lead scoring and personalisation. As your business grows and hand-offs become complex, having one clean system simplifies operations far more than juggling separate tools.
My personal notes on how to use this tool.
HubSpot’s Marketing Hub helps you attract visitors and capture leads in one place. You can create forms, pop-ups and fully designed landing pages with a drag-and-drop editor. If you prefer, host your blog on the built-in CMS so every post is automatically tied to the CRM for tracking.
Even if your main website lives elsewhere, HubSpot forms can be embedded to start recording visitor activity. The platform includes SEO tools that suggest improvements and track rankings. You can build a content strategy with pillar topics and see related keyword ideas, keeping your blog aligned with search demand.
A visual email editor lets you design responsive newsletters and drip campaigns. On paid tiers you remove HubSpot branding and send higher volumes, while free plans give a generous allowance for testing the waters.
Workflows add sophistication by using if-then branches, time delays and lead scoring. For instance, you might email an e-book to new contacts, wait a week, send a case study, then notify a sales rep when the prospect clicks. Such multi-step nurturing ensures no lead slips through the cracks and saves hours of manual follow-up.
Connect LinkedIn, X, Facebook and Instagram, then schedule posts from a single calendar. Engagement metrics feed straight into the dashboard so you see which networks drive traffic and contacts.
For paid campaigns, link Google, Facebook and LinkedIn Ads. HubSpot matches ad clicks to CRM records, letting you build retargeting audiences or report on cost per lead without extra spreadsheets. A list of contacts who viewed a key web page, for example, can sync directly to an ad platform for precise targeting.
Dashboards reveal email performance, landing-page conversion rates, traffic sources and campaign ROI. Because marketing and sales share data, you can follow a visitor’s journey from first click to closed revenue.
Custom reports allow deep dives such as leads by source each month or multi-touch attribution models. Beginners benefit from ready-made funnel views, while advanced users can create board-level revenue reports without exporting data to external tools.
Sales Hub builds on HubSpot’s free CRM by adding robust deal pipelines. Use a Kanban board to drag opportunities through prospecting, qualification and proposal stages. Add custom fields so every deal record captures the information your organisation needs.
Multiple pipelines can track new business, renewals or channel sales. Dashboards show value at each stage, win rates and forecasted revenue, helping managers spot bottlenecks early.
Integrate Gmail or Outlook to send and log emails directly from HubSpot, with real-time open and click notifications. Reps save time with reusable templates and snippets that insert common phrases in seconds.
Each user gains a personal meeting-booking link tied to their calendar, while built-in calling records conversations for coaching. Live chat and chatbots route website enquiries straight into the CRM, ensuring nothing is missed.
Sequences automate one-to-one outreach by sending personalised emails over several days and prompting tasks when prospects remain silent. Workflow automations handle internal processes: reassign dormant deals, create onboarding tickets when a deal closes or notify finance when paperwork is signed.
Artificial intelligence transcribes calls, predicts lead quality and drafts email replies, trimming admin load and guiding reps towards the next best action.
Because Sales Hub shares the same database as Marketing Hub, reps view every web page visited, email opened and form submitted. Lead scores highlight the hottest prospects, and filters allow quick lists such as contacts who read the pricing page this week.
Shared dashboards track conversion from visitor to customer, keeping marketing and sales focused on a single revenue number instead of separate metrics.
HubSpot’s Marketing and Sales Hubs combine creative tools, automation and robust CRM features in one platform. Marketers launch content, emails and ads while measuring true ROI, and sales teams work faster with contextual data, automated tasks and real-time insights.
For organisations committed to growth and willing to invest, HubSpot provides a unified foundation that replaces piecemeal solutions with a streamlined, scalable system.
HubSpot’s Marketing Hub helps you attract visitors and capture leads in one place. You can create forms, pop-ups and fully designed landing pages with a drag-and-drop editor. If you prefer, host your blog on the built-in CMS so every post is automatically tied to the CRM for tracking.
Even if your main website lives elsewhere, HubSpot forms can be embedded to start recording visitor activity. The platform includes SEO tools that suggest improvements and track rankings. You can build a content strategy with pillar topics and see related keyword ideas, keeping your blog aligned with search demand.
A visual email editor lets you design responsive newsletters and drip campaigns. On paid tiers you remove HubSpot branding and send higher volumes, while free plans give a generous allowance for testing the waters.
Workflows add sophistication by using if-then branches, time delays and lead scoring. For instance, you might email an e-book to new contacts, wait a week, send a case study, then notify a sales rep when the prospect clicks. Such multi-step nurturing ensures no lead slips through the cracks and saves hours of manual follow-up.
Connect LinkedIn, X, Facebook and Instagram, then schedule posts from a single calendar. Engagement metrics feed straight into the dashboard so you see which networks drive traffic and contacts.
For paid campaigns, link Google, Facebook and LinkedIn Ads. HubSpot matches ad clicks to CRM records, letting you build retargeting audiences or report on cost per lead without extra spreadsheets. A list of contacts who viewed a key web page, for example, can sync directly to an ad platform for precise targeting.
Dashboards reveal email performance, landing-page conversion rates, traffic sources and campaign ROI. Because marketing and sales share data, you can follow a visitor’s journey from first click to closed revenue.
Custom reports allow deep dives such as leads by source each month or multi-touch attribution models. Beginners benefit from ready-made funnel views, while advanced users can create board-level revenue reports without exporting data to external tools.
Sales Hub builds on HubSpot’s free CRM by adding robust deal pipelines. Use a Kanban board to drag opportunities through prospecting, qualification and proposal stages. Add custom fields so every deal record captures the information your organisation needs.
Multiple pipelines can track new business, renewals or channel sales. Dashboards show value at each stage, win rates and forecasted revenue, helping managers spot bottlenecks early.
Integrate Gmail or Outlook to send and log emails directly from HubSpot, with real-time open and click notifications. Reps save time with reusable templates and snippets that insert common phrases in seconds.
Each user gains a personal meeting-booking link tied to their calendar, while built-in calling records conversations for coaching. Live chat and chatbots route website enquiries straight into the CRM, ensuring nothing is missed.
Sequences automate one-to-one outreach by sending personalised emails over several days and prompting tasks when prospects remain silent. Workflow automations handle internal processes: reassign dormant deals, create onboarding tickets when a deal closes or notify finance when paperwork is signed.
Artificial intelligence transcribes calls, predicts lead quality and drafts email replies, trimming admin load and guiding reps towards the next best action.
Because Sales Hub shares the same database as Marketing Hub, reps view every web page visited, email opened and form submitted. Lead scores highlight the hottest prospects, and filters allow quick lists such as contacts who read the pricing page this week.
Shared dashboards track conversion from visitor to customer, keeping marketing and sales focused on a single revenue number instead of separate metrics.
HubSpot’s Marketing and Sales Hubs combine creative tools, automation and robust CRM features in one platform. Marketers launch content, emails and ads while measuring true ROI, and sales teams work faster with contextual data, automated tasks and real-time insights.
For organisations committed to growth and willing to invest, HubSpot provides a unified foundation that replaces piecemeal solutions with a streamlined, scalable system.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
A poorly configured CRM becomes a graveyard of stale data and missed follow-ups. A properly set up CRM runs your sales process automatically, surfaces hot leads, and forecasts revenue accurately.
See playbook
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
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