Run quarterly business reviews that assess current state, set ambitious but realistic goals, build actionable roadmaps, and define key results that keep everyone aligned.
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one coherent system. It defines who you're for, where they are, what problem you solve, and how each touchpoint moves them closer to buying.
Most companies guess at their ICP, spray tactics across channels, and wonder why nothing compounds.
Get this right and growth becomes predictable. Get it wrong and you're constantly firefighting.
Most B2B companies pick a growth motion by accident and wonder why scaling feels so hard. Learn how to deliberately choose between founder-led
Vague targeting wastes budget and confuses your team. Get specific about which companies to pursue and who within them actually makes buying decisions so every growth activity has a clear target.
Your prospects compare you to alternatives whether you like it or not. Control that comparison by deliberately choosing your category and articulating why you win against the options they are already considering.
Growth without guardrails burns cash. Set the CAC to LTV ratio and payback period that determines how aggressively you can scale and what constraints your growth engines need to operate within.
Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.
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12
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Google Sheets is a cloud-based spreadsheet tool for data analysis, collaboration, and automation. It's free, works in your browser, and integrates with the entire Google Workspace ecosystem.
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Richard Rumelt
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A sharp test for strategy quality. Diagnose, choose guiding policies and design actions that compound over quarters.
Bill Aulet
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Step by step approach to define customers, test value and design a go to market path that leads to repeatable revenue.
Alistair Croll
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Pick the One Metric that Matters for your stage. Build lean dashboards and use data to decide the next best move.
John Doerr
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A clear guide to OKRs for growth teams. Write good objectives, choose key results and run cadences that stick.
Gary Keller
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A method for ruthless focus. Ask the focusing question, block time and protect momentum on the work that matters most.
Richard Koch
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Use Pareto thinking to pick channels, ideas and customers. Cut the long tail and double down on what works.
Document your ideal customer's role, goals, and challenges to tailor messaging and prioritise features that solve real problems they actually pay for.
Identify what you do better or differently that competitors can't easily copy to defend margins and win customers consistently over time.
Plan how you'll reach customers and generate revenue by choosing channels, pricing, and sales models that match your product and market reality.
Define how you're different from alternatives in a way that matters to customers to guide all messaging and ensure consistent market perception.
Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.
Estimate the maximum revenue opportunity if you captured 100% market share to size your opportunity and prioritise which markets to enter first.
Apply disciplined experimentation across the entire customer lifecycle, optimising every stage through rapid testing and data-driven iteration.
Achieve the state where your product solves a genuine, urgent problem for a defined market that's willing to pay and actively pulling your solution in.
Attract prospects through valuable content that solves real problems, building trust and generating qualified leads who approach you.
Turn satisfied customers into active promoters who systematically bring qualified prospects into your pipeline at near-zero acquisition cost.
Get a grip on what's actually working and what needs course correction. Use data and experiments to make decisions instead of opinions. See how changes in one part of the system affect everything else. Random tactics don't compound, coordinated ones do.
This playbook is for sales and marketing managers who need to monitor team performance, set goals, track progress, and forecast revenue. Learn how to use HubSpot's reporting and dashboard capabilities to understand what your team is doing.
This playbook is for HubSpot administrators and account owners who are setting up a new HubSpot account or migrating from another platform.
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Identify repetitive tasks draining time and build workflows that run without you. Use HubSpot and Zapier to automate lead routing, follow-ups, notifications, and data entry.
Stop guessing what messages will resonate. Map the beliefs people need to hold at each stage of their journey from unaware to ready-to-buy.
