Track the average number of invoices or contract value per closed customer, measuring initial transaction size and complexity.
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Acquiring customers is expensive. Keeping them is where margins improve. What would happen if none of your customers left? Build feedback loops, long-term relationships, retention programmes that reduce churn, and upsell frameworks that grow account value without being pushy.
Onboard new customers with structured flows that set clear expectations, deliver early wins, and establish the patterns that drive long-term retention.
Retain customers longer by identifying at-risk accounts, addressing concerns proactively, and continuously demonstrating value that prevents churn.
Expand account value through systematic identification of upsell opportunities, properly timed offers, and presentations of additional value customers want.
Increase prices without losing customers by communicating value justification, segmenting appropriately, and minimising churn whilst improving margins.Retry
Track how customers interact with your product to identify power users, detect at-risk accounts, and guide feature development toward actually valuable capabilities.
Calculate the total revenue a customer relationship generates over its entire duration to guide acquisition spending and retention priorities.
Track the average number of invoices or contract value per closed customer, measuring initial transaction size and complexity.
Follow structured selling frameworks that provide consistent processes for qualifying, demonstrating value, and advancing opportunities through each pipeline stage.
Determine how to charge for products and communicate value to maximise willingness to pay whilst remaining competitive and supporting desired positioning.
Provide formal pricing for requested solutions to move qualified prospects toward purchase decisions with clear costs and terms they can review and approve.
Measure customer loyalty by asking how likely they'd recommend you to gauge satisfaction and identify promoters who drive referrals versus detractors risking churn.
Track the average price per unit sold, reflecting your pricing power and ability to sell premium offerings to customers.
Calculate what percentage of customers renew subscriptions to measure product-market fit and customer success effectiveness at delivering ongoing value.
Arm sales reps with competitive intelligence on one-page sheets covering competitor strengths, weaknesses, and effective counter-positioning for common objections.
Measure the average number of products, licences, or seats sold per customer, indicating cross-sell success at point of sale.
Design presentation slides that guide discovery and demo conversations whilst reinforcing key messages visually so prospects retain information after meetings end.
Proactively help customers achieve desired outcomes to drive retention and expansion by ensuring they extract maximum value from your solution.
Combine usage, engagement, and satisfaction signals into one metric that predicts churn risk so customer success teams prioritise accounts needing intervention.
Survey customers about satisfaction with specific interactions or products to catch problems early and identify what drives positive experiences worth replicating.
Create single-page summaries of solutions or case studies that busy decision-makers can quickly scan to understand value without reading long documents.
Collect specific customer quotes about results achieved to provide social proof that overcomes scepticism more effectively than marketing claims buyers discount.