Customer value tools

Acquiring customers is expensive. These tools help you keep them longer and grow their accounts so your acquisition costs actually pay off over time.

Customer value tools

Introduction

Acquiring a customer is expensive. Keeping them is where the real value compounds.

Customer value tools help you do two things: prevent churn and grow accounts. Both require visibility into what's actually happening after the deal closes. Are customers adopting the product? Are they getting value? Are they at risk of leaving?

These are the tools I recommend for maximising the value of every customer relationship. From success platforms that surface at-risk accounts to billing tools that capture the revenue you've earned.

The best customer value stack is proactive, not reactive. You spot problems before customers complain and identify expansion opportunities before they ask.

Chapters

1

Customer success platforms

Churn happens when you're not paying attention. Success platforms surface at-risk accounts before it's too late to save them.

2

Support and helpdesk

Customers expect fast answers. Helpdesk tools organise requests so nothing gets buried and response times stay low.

3

Feedback and NPS

Happy customers don't always tell you and unhappy ones often don't either. Feedback tools capture sentiment so you know where you stand.

4

Subscription and billing

Revenue leaks through failed payments and messy upgrades. Billing tools handle the complexity so you collect what you've earned.

5

Onboarding and adoption

Customers who don't adopt don't renew. Onboarding tools guide new users to value before they lose interest.

6

Community platforms

Your best customers want to connect with each other. Community tools create spaces where users help users and loyalty grows.

Customer value tools

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Related topic

Customer value

Acquiring customers is expensive. Keeping them is where margins improve. What would happen if none of your customers left? Build feedback loops, long-term relationships, retention programmes that reduce churn, and upsell frameworks that grow account value without being pushy.

Customer value tools

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