Create single-page summaries of solutions or case studies that busy decision-makers can quickly scan to understand value without reading long documents.

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Definition

One-pager

Create single-page summaries of solutions or case studies that busy decision-makers can quickly scan to understand value without reading long documents.

Why this matters

Example 1

Example 2

Example 3

How to apply

One-pager

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

How to create sales collateral

Sales reps need more than a pitch deck. They need email templates that don't sound robotic, case studies that prospects recognise themselves in, calculators that quantify ROI, and videos that explain complex value quickly. Build the collateral that makes selling easier.

See playbook
How to create sales collateral