Sales deck

Design presentation slides that guide discovery and demo conversations whilst reinforcing key messages visually so prospects retain information after meetings end.

Sales deck

Sales deck

definition

Introduction

Why it matters

How to apply it

Keep learning

Customer value

Acquiring customers is expensive. Keeping them is where margins improve. What would happen if none of your customers left? Build feedback loops, long-term relationships, retention programmes that reduce churn, and upsell frameworks that grow account value without being pushy.

Explore playbooks

Calculate lifetime value

Calculate lifetime value

Retention strategy

Retention strategy

Retain customers longer by identifying at-risk accounts early, addressing concerns proactively, and continuously demonstrating value that prevents churn before it happens.

Expansion

Expansion

Expand account value through systematic identification of upsell opportunities, properly timed offers, and clear presentations of additional value customers actually want.

Increase pricing

Increase pricing

Increase prices without losing customers by communicating value clearly, segmenting appropriately, and timing increases to minimise churn whilst improving margins.

Related books

No items found.

Related chapters

1

How to choose proposal software

Compare PandaDoc, Proposify, and other tools based on your sales complexity, CRM integration needs, and pricing workflow requirements.

Wiki

Battle card

Arm sales reps with competitive intelligence on one-page sheets covering competitor strengths, weaknesses, and effective counter-positioning for common objections.

Quote

Provide formal pricing for requested solutions to move qualified prospects toward purchase decisions with clear costs and terms they can review and approve.

One-pager

Create single-page summaries of solutions or case studies that busy decision-makers can quickly scan to understand value without reading long documents.

Customer success

Proactively help customers achieve desired outcomes to drive retention and expansion by ensuring they extract maximum value from your solution.

Invoices / contract

The average number of invoices issued per customer contract, reflecting contract length and billing frequency.

Pricing strategy

Determine how to charge for products and communicate value to maximise willingness to pay whilst remaining competitive and supporting desired positioning.

Customer satisfaction (CSAT)

Survey customers about satisfaction with specific interactions or products to catch problems early and identify what drives positive experiences worth replicating.

Net Promoter Score (NPS)

Measure customer loyalty by asking how likely they'd recommend you to gauge satisfaction and identify promoters who drive referrals versus detractors risking churn.

Avg. Unit price

The average price charged per unit, seat, or item sold.

Health score

Combine usage, engagement, and satisfaction signals into one metric that predicts churn risk so customer success teams prioritise accounts needing intervention.

Renewal rate

Calculate what percentage of customers renew subscriptions to measure product-market fit and customer success effectiveness at delivering ongoing value.

Usage metrics

Track how customers interact with your product to identify power users, detect at-risk accounts, and guide feature development toward actually valuable capabilities.

Lifetime Value (LTV)

Calculate the total revenue a customer relationship generates over its entire duration to guide acquisition spending and retention priorities.

Testimonial

Collect specific customer quotes about results achieved to provide social proof that overcomes scepticism more effectively than marketing claims buyers discount.

Sales deck

Design presentation slides that guide discovery and demo conversations whilst reinforcing key messages visually so prospects retain information after meetings end.

Units per invoice

The average number of units, seats, or items included on each invoice.

Sales methodology

Follow structured selling frameworks that provide consistent processes for qualifying, demonstrating value, and advancing opportunities through each pipeline stage.