Learn to convert an interested party into an active user through effective engagement strategies.
Focuses on converting new users into active ones.
Critical for improving user engagement and retention.
Involves personalised communication and onboarding.
Imagine you've just downloaded a new app. You open it, set up your profile, and start exploring its features. That initial engagement and the steps you take to start using the app are what we call 'activation'. In the digital world, activation refers to the moment a user first derives value from a product or service, indicating they're on the path to becoming a regular user.
Activation is a critical early step in a user's journey. It's the bridge between initial interest and long-term usage. Ensuring users have a smooth and valuable activation experience can significantly increase the chances of them sticking around and becoming loyal customers.
Activation plays a pivotal role for several reasons:
Start by identifying the core value your product offers and ensure that new users experience that value as quickly as possible. This might involve streamlining the onboarding process, offering tutorials, or highlighting key features. Monitoring activation rates and gathering feedback can help refine the process, ensuring users transition from curious newcomers to engaged users.
Activation is all about that pivotal moment when users truly start their journey with your product. It's the first taste of the value you offer, setting the tone for their entire experience. By optimising the activation process, you lay the foundation for long-term user engagement and loyalty.
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Build loyal customers and increase repeat purchases for steady revenue.
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Learn to convert an interested party into an active user through effective engagement strategies.
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Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.
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Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!
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A collection of growth strategies and tools that I use to accelerate and sustain business growth.
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