Microsoft Clarity

Scalability for growing teams

One key factor is how well the tool handles growing traffic and usage. Microsoft Clarity is built to scale with your business: it imposes no traffic caps and can capture up to 100,000 user sessions per day without requiring upgrades. This means in-house teams can continue gathering user insights as their web traffic multiplies, without worrying about hitting data limits.

Hotjar’s free tier, by contrast, limits daily captured sessions (around 35 per day on the free plan), which can be a bottleneck for scaling sites. In practice, Clarity’s unlimited data collection and Microsoft’s backend ensure it remains performant even on high-traffic B2B sites. For a growing marketing team expecting traffic spikes or multiple websites, Clarity’s capacity offers peace of mind.

Team adoption and ease of use

Clarity’s simple interface lowers the barrier to team adoption. The tool presents key insights (like heatmaps and top user issues) in a dashboard that anyone on the team can grasp quickly. Marketers often note there is no steep learning curve to get value from Clarity’s visual reports. Basic segmentation and filtering are available to help team members drill down, but the feature set isn’t overwhelming.

Hotjar, on the other hand, provides more collaboration-oriented features such as the ability to tag recordings, create highlights, and share insights via Slack or Jira, which can benefit larger teams. If your team values built-in collaboration, Hotjar has the edge with features designed for team workflows. But for many in-house marketing teams, Clarity’s straightforward UI and sharing via simple links or screenshots is sufficient to get everyone on the same page.

Data visualisation clarity

Both Clarity and Hotjar excel at visualising user behaviour through heatmaps and recordings. Clarity offers multiple heatmap views: click maps, scroll maps, and even specialised views like dead clicks and rage clicks heatmaps that highlight where users click with no result or out of frustration. It even provides a browser extension to overlay click data on your live site for instant visual feedback.

This rich visualisation helps marketers quickly spot which parts of a page draw attention and which are ignored. Hotjar’s heatmaps are similarly powerful, with an added move map to show mouse movement (a proxy for eye attention) which Clarity lacks. Hotjar also combines different heatmap types into an engagement zone view for an overall attention landscape.

In practice, Clarity’s visualisations give clear, concrete evidence of user behaviour on the page, but Hotjar’s extra heatmap types and segmentation can provide deeper context. Consider whether your team needs those advanced visuals or if Clarity’s suite covers your needs.

Actionable insights

When choosing between Clarity and Hotjar, think about how each tool helps you move from data to action. Clarity automatically surfaces indicators of frustration: for example, it shows counts of rage clicks, excessive scrolling, and quick backtracks in its dashboard. These built-in insights highlight potential UX problems without heavy analysis.

However, acting on them still requires your team’s interpretation and follow-up testing. Hotjar goes a step further in making insights actionable by linking qualitative and quantitative data. You might observe an issue in a recording and then quantify its impact via Hotjar’s funnel or trend tools.

Hotjar also tags each recording with an automatic engagement or frustration score, so you can prioritise which sessions to review first. Clarity lacks these scoring and funnel features. It gives you the what and where of user issues, but not the how often or why. In short, Clarity is excellent for identifying what to fix on a page (for example, an unclicked CTA or a broken element), while Hotjar provides more tools to understand why users behave that way and how frequently it affects your goals.

Integration with your B2B stack

Finally, consider how each tool fits into your broader marketing technology stack. Clarity offers limited integrations out of the box: notably a Google Analytics integration that allows you to see GA metrics (like traffic sources or session IDs) within Clarity’s interface. This is useful for connecting user session replays with your regular web analytics data.

Clarity also provides easy installation via Google Tag Manager and plugins for popular CMS platforms like WordPress, making initial setup straightforward. However, beyond analytics integration, Clarity’s ecosystem is fairly basic.

Hotjar has a much richer integration ecosystem, supporting direct connections to tools such as Slack, Microsoft Teams, Asana, Jira, HubSpot, Mixpanel, and more. For a modern B2B marketing team using a suite of tools, Hotjar can slot into workflows by sending feedback and highlights to where your team already works. Hotjar also offers an API and Zapier integrations for custom pipelines.

In contrast, if your team primarily lives in Google Analytics and your website, Clarity’s lighter integration options might be enough. Think about whether you need your behaviour analytics tool to talk to your CRM, project management, or data warehouse. If yes, Hotjar’s extensive integration capabilities could be a deciding factor. If not, Clarity’s focused integration with analytics and its standalone use may suit you fine.

Implementing Microsoft Clarity alongside Hotjar across multiple B2B websites has given me a balanced perspective on both. In my experience as a growth lead, Clarity shines as a straightforward, no-cost way to understand user behaviour on our sites. The setup was remarkably quick: a few minutes to add the script via Google Tag Manager and immediately Clarity started surfacing interesting findings. For example, on one SaaS landing page we monitored, Clarity’s heatmaps and click analytics revealed that almost no one clicked a secondary “Read More” toggle, indicating that crucial info was hidden and being ignored. We likely wouldn’t have caught that with Google Analytics alone.

In another case, Clarity flagged a burst of rage clicks on our signup form’s submit button. Watching the session replay, we discovered a subtle 2-second lag after clicking that frustrated users. This kind of insight was gold. It pointed us to a UX issue that we fixed the same day, and we saw conversions improve afterward.

That said, Clarity isn’t a one-stop solution for all behaviour analysis needs. After a few months, we noticed its limitations, especially when we ran Clarity and Hotjar side by side. Clarity gave us the “what” for example, users rage-clicking or ignoring a part of the page, but Hotjar often helped with the “why.” Hotjar’s ability to gather on-page feedback was a big plus when we wanted to understand user motivations or frustrations in their own words. On one of our agency client’s sites, we used Hotjar’s survey widget to ask users why they weren’t completing a contact form, something Clarity alone couldn’t do.

Additionally, for complex funnels like multi-step sign-up flows, Hotjar’s funnel analysis and event integration gave us a picture of where drop-offs happen quantitatively, whereas Clarity lacked funnel reports. Team collaboration was another area where Hotjar pulled ahead for us: our UX designer could tag noteworthy recordings and share a clip to our Slack, making it easy to discuss in meetings. With Clarity, we resorted to emailing around recording links and screenshots. Still workable, but less elegant. Clarity also retains recordings for a shorter window (30 days by default), so we had to favourite important ones to keep them longer.

In terms of performance and scalability, I’ve been impressed with Clarity. It truly had negligible impact on our site load times, and it handled a traffic surge during a campaign without missing a beat. Hotjar in the past sometimes felt a bit heavier. While we never had a breaking issue, I have heard and seen minor slowdowns on very analytics-intensive pages when Hotjar was recording. For our growing needs, Clarity’s unlimited session recording was reassuring: we never had to worry about hitting a cap and missing data. Hotjar’s limits meant we often sampled visitors or had to be selective on which pages to track.

Who is Clarity best for? In my view, Clarity is ideal for small to mid-sized B2B teams and founders who need to quickly validate UX assumptions and catch glaring issues without procurement hurdles. If you’re an in-house marketer at a SaaS or agency and just want to see how users scroll and where they click, Clarity gets the job done and then some. It’s free and effective for a broad overview, and the Microsoft backing gives confidence in its reliability.

However, if your organisation demands deeper behavioural analytics, say your product team wants to segment recordings by user type, or your marketing team wants to integrate behaviour data into a broader customer journey analysis Hotjar will serve you better. We’ve reached a point where we use Clarity as a baseline tool on every site for its ease and unlimited data, but we bring in Hotjar selectively when we need to dive deeper or run feedback campaigns.

In summary, Clarity is a fantastic starting point and ongoing safety net for UX insights. Just be aware that as your optimisation programme matures, you might complement it with more advanced tools to cover the gaps.

What is Microsoft Clarity?

Microsoft Clarity is a user behaviour analytics tool that helps you understand how visitors interact with your website. Launched by Microsoft, it provides session recordings and heatmaps to visualise where users click, scroll and spend time on your site. In essence, Clarity goes beyond traditional web analytics by showing the actual user experience. For example, you can replay a real user’s journey clicking through your page or see a heatmap of which parts of a landing page got the most attention.

This is incredibly useful for answering the "why" behind your quantitative metrics. If your dashboard shows a high bounce rate or drop-off on a page, Clarity can help reveal what users saw and did just before leaving. Did they scroll but miss the CTA? Were they clicking something that didn’t work? Clarity is designed to surface these insights in a visual, intuitive way.

From a feature standpoint, Microsoft Clarity’s core offerings include:

• Session replay: You can watch recordings of user sessions, seeing mouse movements, clicks, scrolling and page navigations exactly as they happened. This is like peering over the shoulder of each visitor to understand their journey.
• Heatmaps: Clarity automatically generates heatmaps for your pages, aggregating user interactions. These show "hot" areas (where users click or scroll the most) and help identify content that gets ignored or missed. Clarity’s heatmaps come in several flavours: click maps, scroll depth maps and area maps that highlight clusters of interaction.
• Insight labels: Clarity uses machine learning to tag certain patterns in user behaviour, calling out "rage clicks", "dead clicks", "excessive scrolling" and "quick backs" automatically. These labels show up in your dashboard and recordings list, so you can quickly find sessions with potential UX issues.
• Basic analytics: While not a full analytics suite, Clarity does show some aggregate metrics – for example, total sessions, pages per session, device types and popular pages. It also tracks JavaScript errors on pages.

Clarity is completely cloud-based and free to use for anyone. There are no premium tiers. Every feature is available to all users. This makes it especially attractive to startups and small teams who want behaviour insights without budget approvals.

In summary, Microsoft Clarity is an accessible and powerful tool to watch how real people use your website. It bridges the gap between knowing what pages are performing and knowing why they perform that way.

How does Microsoft Clarity compare to Hotjar?

Both Clarity and Hotjar aim to improve your website by understanding user behaviour, but they have notable differences in capabilities and approach. Here we break down the comparison in the context of what in-house B2B marketers and founders care about:

Features and functionality

Clarity and Hotjar cover similar ground in core features: session replays and heatmaps are central in both. However, Hotjar expands beyond that. In addition to recordings and heatmaps, Hotjar includes on-site feedback polls, surveys and user interview recruitment tools built in. Clarity’s feature set is narrower: it sticks to passive analytics without any interactive feedback collection.

Hotjar also offers conversion funnels and form analysis in its paid plans. These are not available in Clarity. Essentially, Clarity covers the behavioural basics very well, whereas Hotjar is a more comprehensive suite for user experience research.

Clarity’s dashboard highlights patterns in user behaviour like rage clicks or quick backs. Hotjar helps you proactively organise and evaluate findings, tagging recordings and assigning engagement or frustration scores.

Filtering is available in both. Clarity supports filters by device type, browser, OS, country and page. Hotjar offers more advanced segmentation if you integrate custom data (such as user type or UTM source).

Integrations and ecosystem

Hotjar integrates with tools such as Slack, Asana, Jira, HubSpot, Mixpanel and more. It also supports Zapier for custom workflows.

Clarity primarily integrates with Google Analytics and Google Ads. It also offers WordPress and Shopify plugins. While basic, Clarity's integrations are practical if your team mainly uses Google tools.

Privacy and compliance

Hotjar emphasises its privacy-first stance. It respects browser Do Not Track settings, masks keystrokes and allows manual deletion of user sessions. Clarity, being free, comes with trade-offs. Microsoft reserves the right to use aggregated data for its own services and doesn’t offer as much control over user data removal. Clarity also restricts use in healthcare, financial and government sectors.

Performance and impact

Both scripts load asynchronously. Clarity is notably lightweight. Hotjar can feel heavier during high-traffic events or on large pages. For performance-sensitive B2B sites, Clarity poses minimal risk.

Summary

Microsoft Clarity is a focused, free tool that covers the essentials of user session insights. Hotjar is a feature-rich platform suited to deeper analysis and user feedback. Many teams use both: Clarity for ongoing insights, Hotjar during focused research periods.

Best use cases for Microsoft Clarity

• Landing page and content optimisation: See how far users scroll, where they click and what they ignore. Clarity helps you reposition key elements and detect underperforming sections.
• UX issue discovery and debugging: Rage click and dead click signals surface errors or confusing UI. Session replays help diagnose bugs.
• A/B test hypothesis generation: Use Clarity insights to generate test ideas before committing to variants.
• Client demonstrations and consultancy: Run Clarity on a client site and use recordings or heatmaps to persuade and propose fixes.
• Monitoring changes and releases: Check behaviour on new pages or post-deployment to ensure no unexpected issues have been introduced.

Limitations of Microsoft Clarity

• No built-in feedback or survey tools.
• Lacks funnel analysis or A/B test tracking.
• 30-day recording retention unless favourited.
• Limited collaboration and sharing features.
• Privacy policies may not suit every industry.
• No support for regulated sectors like healthcare.

How to set up Microsoft Clarity

Sign up for Clarity

Create a free account using a Microsoft login or email. Add your site as a project.

Get the tracking code

Copy the JavaScript snippet provided after project creation.

Install the code on your site

Paste it into your site’s  tag. Alternatively, install it via Google Tag Manager or a CMS plugin.

Verify data is coming in

Check the Clarity dashboard after visiting your site. Data appears within minutes.

Integrate with Google Analytics (optional)

Link your GA4 property from the Clarity settings to see session recordings from GA segments.

Adjust settings as needed

Enable masking for private fields and configure consent if required.

Start exploring insights

Visit your dashboard, view recordings, and access heatmaps once traffic builds.

Using Microsoft Clarity with your team

• Add colleagues to the project for shared access.
• Review recordings together weekly or as part of sprint planning.
• Share heatmap screenshots or links in reports.
• Use findings to back up UX decisions or support bug fixes.
• Encourage the habit of checking user behaviour regularly.

Interpreting Clarity’s insights and taking action

Use heatmaps to assess what draws attention and what is missed. For example, if your CTA is cold, reconsider its placement or copy.

Watch session recordings for frustration patterns. Filter by rage clicks to find broken flows or confusing UX.

Use labels like "dead click" to improve visual cues. Users often try to click unlinked elements that look clickable.

Quantify impact by checking how often issues appear. Prioritise based on user friction in critical journeys.

Turn problems into hypotheses. For instance: "Moving our form higher could lift conversions."

Cross-reference with Google Analytics for validation.

After changes, use Clarity to monitor results and confirm improvement. Keep iterating based on what users show you.

Clarity is not just a monitoring tool. It becomes a continual feedback loop that helps you prioritise, test and improve based on evidence. With the right habits, it makes your website smarter over time.