.avif)
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Heatmaps and session replays to visualise user interactions.
AI-powered insights to detect friction points and drop-offs.
Privacy-focused tracking with GDPR compliance.
I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
Microsoft Clarity is best for marketers, UX designers, and analysts who need visual insights into how users interact with their website.
Clarity offers detailed heatmaps and user session replays, making it easy to identify engagement patterns and usability issues.
Unlike premium tools like Hotjar, Microsoft Clarity is free to use, but it doesn’t offer in-depth integrations with marketing and CRM platforms.
Since Clarity processes large amounts of user data without sampling, it’s best suited for high-traffic websites needing scalable analytics.
Best for:
VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.
Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
.png)
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
.jpeg)
Transpack Packaging
The Talent Institute
Founders
Strategiefabriek
Cortazu
Nestmanager
Springlab
Easy Ergonomics
.jpeg)
Booomtag
Mooie Boules
Klup
SOPHIA MAE
Snappcar
Amberscript
Bridgefund
.jpeg)
Kees de Boekhouder
.jpeg)
Yaya
Ligo
NU
Decathlon
Friesland Campina
Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.
See tool categoryReporting and dashboard tools centralise marketing and sales data, offering real-time insights and visual analytics to improve decision-making, track performance, and align teams around key metrics.
See tool categoryInsights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool category
.png)
.svg.png){kind=icon}
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
