Microsoft Clarity

Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.

Heatmaps and session replays to visualise user interactions.

AI-powered insights to detect friction points and drop-offs.

Privacy-focused tracking with GDPR compliance.

Microsoft Clarity

Considerations

Microsoft Clarity is best for marketers, UX designers, and analysts who need visual insights into how users interact with their website.

Best for heatmaps and session recordings

Clarity offers detailed heatmaps and user session replays, making it easy to identify engagement patterns and usability issues.

Completely free but lacks advanced integrations

Unlike premium tools like Hotjar, Microsoft Clarity is free to use, but it doesn’t offer in-depth integrations with marketing and CRM platforms.

Ideal for high-traffic websites

Since Clarity processes large amounts of user data without sampling, it’s best suited for high-traffic websites needing scalable analytics.

Best for:

  • Businesses wanting free user behavior analytics.
  • UX designers optimising website usability.
  • Teams looking to reduce bounce rates and improve engagement.
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Alternatives for

Microsoft Clarity

VWOVWO

VWO

VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.

HotjarHotjar

Hotjar

Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.

Tips for new users

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Advanced tips for

Microsoft Clarity

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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Traffic & website

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Tracking & attribution

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Reporting & Dashboard

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User behaviour tools

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Microsoft ClarityMicrosoft Clarity

Microsoft Clarity

Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.

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