Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Deep user behavior analytics for data-driven decision-making.
Funnel and cohort analysis to identify conversion bottlenecks.
Integrates with major data platforms for a unified analytics approach.
Amplitude is designed for product teams, marketers, and analysts who need detailed behavioral insights to improve user engagement and retention.
Amplitude excels at providing detailed product analytics that help businesses understand how users interact with their digital platforms.
Its cohorting and funnel analytics make it easy to track trends and measure retention, which is critical for product and marketing teams.
While Amplitude provides powerful insights, teams without data analysis experience may struggle with interpreting reports and setting up custom dashboards.
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Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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See tool category
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Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
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45 min
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Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
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Built for in-house B2B marketers who own pipeline targets
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