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Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Deep user behavior analytics for data-driven decision-making.
Funnel and cohort analysis to identify conversion bottlenecks.
Integrates with major data platforms for a unified analytics approach.
Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
Amplitude is designed for product teams, marketers, and analysts who need detailed behavioral insights to improve user engagement and retention.
Amplitude excels at providing detailed product analytics that help businesses understand how users interact with their digital platforms.
Its cohorting and funnel analytics make it easy to track trends and measure retention, which is critical for product and marketing teams.
While Amplitude provides powerful insights, teams without data analysis experience may struggle with interpreting reports and setting up custom dashboards.
Best for:
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
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