Amplitude

Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.

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Deep user behavior analytics for data-driven decision-making.

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Funnel and cohort analysis to identify conversion bottlenecks.

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Integrates with major data platforms for a unified analytics approach.

Amplitude
AmplitudeAmplitude

Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.

I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.

Considerations

Amplitude is designed for product teams, marketers, and analysts who need detailed behavioral insights to improve user engagement and retention.

Best for data-driven growth teams

Amplitude excels at providing detailed product analytics that help businesses understand how users interact with their digital platforms.

Advanced segmentation and behavioral analysis

Its cohorting and funnel analytics make it easy to track trends and measure retention, which is critical for product and marketing teams.

Requires data literacy to unlock full potential

While Amplitude provides powerful insights, teams without data analysis experience may struggle with interpreting reports and setting up custom dashboards.

Best for:

  • SaaS and product teams improving digital experiences.
  • Growth marketers optimising conversion funnels.
  • Businesses needing real-time product analytics.
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Alternatives for

Amplitude

Google AnalyticsGoogle Analytics

Google Analytics

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Looker Studio

Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.

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