Product analytics for events, funnels and cohorts, useful when you need to see how users move and where they drop in product journeys.
Amplitude shows how users navigate, convert, and return across your product.
You need insight into how users interact with your product or platform.
Data teams and product marketers who need event-based insights on behaviour
Annual pricing
€
588
Monthly starting at
€
61
Analyse user journeys to spot drop-offs.
Run retention analysis by cohort or feature.
Create dashboards to track feature adoption.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Visual automation platform that connects tools and moves data with control and scheduling.
If you’ve decided to integrate Amplitude into your B2B marketing strategy, here’s a step-by-step guide on how to get started and make the most of its features.
Amplitude is an incredibly powerful tool for B2B marketers who need to track detailed user behaviour, analyse complex funnels, and monitor retention. While it can be more expensive and has a steeper learning curve than Google Analytics, it offers unparalleled depth in product and user engagement tracking. If your B2B marketing strategy relies on optimising user experiences and understanding the impact of your product features, Amplitude is worth the investment. As I continue testing it for my own funnel, I’ll update this article with more results, but for now, Amplitude is proving to be an invaluable tool for deep analytics.
My personal notes on how to use this tool.
If you’ve decided to integrate Amplitude into your B2B marketing strategy, here’s a step-by-step guide on how to get started and make the most of its features.
Amplitude is an incredibly powerful tool for B2B marketers who need to track detailed user behaviour, analyse complex funnels, and monitor retention. While it can be more expensive and has a steeper learning curve than Google Analytics, it offers unparalleled depth in product and user engagement tracking. If your B2B marketing strategy relies on optimising user experiences and understanding the impact of your product features, Amplitude is worth the investment. As I continue testing it for my own funnel, I’ll update this article with more results, but for now, Amplitude is proving to be an invaluable tool for deep analytics.
If you’ve decided to integrate Amplitude into your B2B marketing strategy, here’s a step-by-step guide on how to get started and make the most of its features.
Amplitude is an incredibly powerful tool for B2B marketers who need to track detailed user behaviour, analyse complex funnels, and monitor retention. While it can be more expensive and has a steeper learning curve than Google Analytics, it offers unparalleled depth in product and user engagement tracking. If your B2B marketing strategy relies on optimising user experiences and understanding the impact of your product features, Amplitude is worth the investment. As I continue testing it for my own funnel, I’ll update this article with more results, but for now, Amplitude is proving to be an invaluable tool for deep analytics.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Build dashboards that show what matters. Give your team clarity without noise or vanity metrics. Agree definitions and review insights on a simple schedule.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.
Topic
Playbook
Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.
Topic
Playbook
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Topic
Playbook
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Topic
Playbook
Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.
Topic
Playbook
Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Cloud phone system built for sales teams, with call routing, recordings and CRM logging that makes follow up and coaching easier.
Course platform with hosting, payments and quizzes, good for training offers that need speed to launch.
Team chat that speeds collaboration when channels, notifications and etiquette are set with care.
Video recording for updates and walkthroughs that beats meetings when you need clarity without a call.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Flexible tables meet databases, great for content calendars, asset libraries and light workflows that need structure and simple automation.
