Looker Studio

Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.

Checkbox

Customisable data visualisation with drag-and-drop reporting.

Checkbox

Seamless integration with Google Analytics, BigQuery, and other platforms.

Checkbox

Collaboration-friendly dashboards for team-based data insights.

Looker Studio
Looker Studio

Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.

I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.

Considerations

Looker Studio is best suited for businesses and marketers who need custom, data-driven insights without coding expertise.

Best for real-time data visualisation

With live data connections, Looker Studio provides dynamic dashboards that help teams make informed decisions quickly.

No built-in data storage

Unlike traditional BI tools, Looker Studio doesn’t store data—it only visualises it, requiring integration with external data sources.

Limited advanced analytics compared to enterprise BI tools

While Looker Studio is powerful for reporting, it lacks complex data modeling found in tools like Tableau or Power BI.

Best for:

  • Marketers and analysts needing custom dashboards.
  • Teams integrating Google Analytics and BigQuery data.
Go to all tools

Alternatives for

Looker Studio

DataboxDatabox

Databox

Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.

Google AnalyticsGoogle Analytics

Google Analytics

Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.

Article continues below.

Free B2B growth course

Watch the free course and follow the 3 marketers while they each execute 6 experiments. See the tactics they use and the results they get.

Icon for video lessons

Free course

45 min

English, Dutch

Start free course

B2B growth newsletter

One tested tactic and a quick win in your inbox every Wednesday.

Checkbox

3-min read

Checkbox

Implement the same day

Newsletter Solid Growth image

Tips for new users

Advanced tips for

Looker Studio

Tool categories

All tool categories
Tool guide

Website & landing pages

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

Read tool guide
Tool guide

Analytics & attribution

Reporting and dashboard tools centralise marketing and sales data, offering real-time insights and visual analytics to improve decision-making, track performance, and align teams around key metrics.

Read tool guide
Tool guide

Conversion & user insights

Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.

Read tool guide
No items found.
ActiveCampaign
Adobe Marketo
Airtable
Amplitude
Apollo
Asana
Brevo
CXL
Cal.com
Calendly
ChatGPT
ClickUp
Coda
Cookiebot
Customer.io
Databox
Drip
Eloqua
Figma
Fireflies.ai
Folk
Freedom
Gmail
Google Analytics
Google Calendar
Google Sheets
Google Tag Manager
Google Workspace
Hotjar
HubSpot
Inbox When Ready
Instapage
Justuno
Kanbox
Keap
Klaviyo
LastPass
Leadinfo
Leadpages
Lemcal
Lemlist
Looker Studio
Loom
LoyaltyLion
MacWhisper
Mailchimp
Mailshake
Make
ManyChat
Metorik
Microsoft Clarity
Miro
Monday
Notebook LM
Notion
OmniConvert
Omnisend
PandaDoc
Perplexity
Pipedream
Pipedrive
Process Street
SEMrush
SaneBox
Slack
Spectacle
Squarespace
SurferSEO
Thinkific
Todoist
Toggl
Trello
Typeform
Unbounce
VWO
Webflow
WordPress
Zapier