Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
Customisable data visualisation with drag-and-drop reporting.
Seamless integration with Google Analytics, BigQuery, and other platforms.
Collaboration-friendly dashboards for team-based data insights.
Looker Studio is best suited for businesses and marketers who need custom, data-driven insights without coding expertise.
With live data connections, Looker Studio provides dynamic dashboards that help teams make informed decisions quickly.
Unlike traditional BI tools, Looker Studio doesn’t store data—it only visualises it, requiring integration with external data sources.
While Looker Studio is powerful for reporting, it lacks complex data modeling found in tools like Tableau or Power BI.
Best for:
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Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
Explore free course
45 min
English
English, Dutch
Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
Explore Growth Track
Built for in-house B2B marketers who own pipeline targets
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