Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.
Looker Studio connects to dozens of sources to build real-time dashboards and reports.
You want to create clean, automated marketing reports.
Marketers and analysts building clean dashboards from multiple sources
Annual pricing
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Monthly starting at
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Build a client-facing SEO or traffic dashboard.
Pull in ad spend and conversion data across platforms.
Automate weekly reports from Google Sheets data.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.
Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Visual automation platform that connects tools and moves data with control and scheduling.
If you’ve decided to use Looker Studio for your marketing data reporting, here’s a step-by-step guide to help you get started and make the most of its features.
Looker Studio is a powerful and cost-effective solution for B2B marketers looking to create custom reports and dashboards within the Google ecosystem. It’s ideal for marketers who rely heavily on Google Analytics, Google Ads, and Google Sheets. The free pricing and customisation options make it a great tool for smaller teams or businesses that need simple yet powerful data visualisation capabilities.
However, for marketers who require more advanced features, such as real-time data syncing and integration with a wider range of tools, Looker Studio may not be enough. In those cases, Databox might be the better solution, especially if you need to pull in data from multiple platforms in real-time and track performance across a range of channels.
Looker Studio offers great flexibility for Google-centric teams, but your choice will ultimately depend on your specific reporting needs and the complexity of your data analysis.
My personal notes on how to use this tool.
If you’ve decided to use Looker Studio for your marketing data reporting, here’s a step-by-step guide to help you get started and make the most of its features.
Looker Studio is a powerful and cost-effective solution for B2B marketers looking to create custom reports and dashboards within the Google ecosystem. It’s ideal for marketers who rely heavily on Google Analytics, Google Ads, and Google Sheets. The free pricing and customisation options make it a great tool for smaller teams or businesses that need simple yet powerful data visualisation capabilities.
However, for marketers who require more advanced features, such as real-time data syncing and integration with a wider range of tools, Looker Studio may not be enough. In those cases, Databox might be the better solution, especially if you need to pull in data from multiple platforms in real-time and track performance across a range of channels.
Looker Studio offers great flexibility for Google-centric teams, but your choice will ultimately depend on your specific reporting needs and the complexity of your data analysis.
If you’ve decided to use Looker Studio for your marketing data reporting, here’s a step-by-step guide to help you get started and make the most of its features.
Looker Studio is a powerful and cost-effective solution for B2B marketers looking to create custom reports and dashboards within the Google ecosystem. It’s ideal for marketers who rely heavily on Google Analytics, Google Ads, and Google Sheets. The free pricing and customisation options make it a great tool for smaller teams or businesses that need simple yet powerful data visualisation capabilities.
However, for marketers who require more advanced features, such as real-time data syncing and integration with a wider range of tools, Looker Studio may not be enough. In those cases, Databox might be the better solution, especially if you need to pull in data from multiple platforms in real-time and track performance across a range of channels.
Looker Studio offers great flexibility for Google-centric teams, but your choice will ultimately depend on your specific reporting needs and the complexity of your data analysis.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Build dashboards that show what matters. Give your team clarity without noise or vanity metrics. Agree definitions and review insights on a simple schedule.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.
Topic
Playbook
Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.
Topic
Playbook
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Topic
Playbook
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Topic
Playbook
Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.
Topic
Playbook
Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Email assistant that filters noise and adds reminders so important mail surfaces when needed.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Team chat that speeds collaboration when channels, notifications and etiquette are set with care.
AI assistant strong at long form writing and thoughtful analysis, good for working with long documents and sensitive data.
Flexible tables meet databases, great for content calendars, asset libraries and light workflows that need structure and simple automation.
AI research tool that indexes your sources and answers from them, useful for briefs and prep.
