Tool review

Looker Studio

Visualise performance with drag-and-drop dashboards that sync with Sheets, GA, HubSpot and more.

Looker Studio

Tool overview

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Customisable

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Saves time

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Limited free plan

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Pricing start at

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Annual price

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This tool has a free (trial) plan.

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Integrates with these tools

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Consider this when you buy

Looker Studio is best suited for businesses and marketers who need custom, data-driven insights without coding expertise.

Best for real-time data visualisation

With live data connections, Looker Studio provides dynamic dashboards that help teams make informed decisions quickly.

No built-in data storage

Unlike traditional BI tools, Looker Studio doesn’t store data—it only visualises it, requiring integration with external data sources.

Limited advanced analytics compared to enterprise BI tools

While Looker Studio is powerful for reporting, it lacks complex data modeling found in tools like Tableau or Power BI.

Best for:

  • Marketers and analysts needing custom dashboards.
  • Teams integrating Google Analytics and BigQuery data.

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Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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Free course

45 min

English, Dutch

Get my best B2B tactics

Every Friday, I email you a 3-minute summary of the best lessons I’ve learnt over 15 years. Straightforward tactics you can apply before your first coffee.

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Ultimate guide for

Looker Studio

Playbook

Playbook

See playbook

Wiki articles

Go to wiki
Wiki

OMTM (One Metric That Matters)

Focus on the key metric that defines success for your business.

Wiki

Objective Key Results (OKRs)

Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).

Looker Studio

Looker StudioLooker Studio

Visualise performance with drag-and-drop dashboards that sync with Sheets, GA, HubSpot and more.