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Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
Customisable data visualisation with drag-and-drop reporting.
Seamless integration with Google Analytics, BigQuery, and other platforms.
Collaboration-friendly dashboards for team-based data insights.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
Looker Studio is best suited for businesses and marketers who need custom, data-driven insights without coding expertise.
With live data connections, Looker Studio provides dynamic dashboards that help teams make informed decisions quickly.
Unlike traditional BI tools, Looker Studio doesn’t store data—it only visualises it, requiring integration with external data sources.
While Looker Studio is powerful for reporting, it lacks complex data modeling found in tools like Tableau or Power BI.
Best for:
Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
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