Overview
You want to run serious CRO tests and tailor content by audience.
OmniConvert helps you personalise and test messaging across your site.
Annual price
€
3444
Starting from
€
410
CRO teams running experiments, surveys and AB tests across funnels
Run A/B tests on homepage messaging or CTAs.
Segment users by behaviour or UTM source.
Show different content to returning vs. new visitors.
OmniConvert
alternatives
Consider this before you purchase
Fit for your business model
Omniconvert’s feature set shines for e-commerce and retail-driven models. Its website even pitches "turn one-time buyers into lifetime customers," reflecting a focus on Customer Value Optimization for retailers. B2B marketers with lead-gen sites should consider if they’ll leverage features like RFM segmentation or if a leaner A/B testing tool suffices. If your growth strategy involves personalising customer journeys and extracting insights from purchase data, Omniconvert aligns well. Otherwise, ensure its e-commerce-oriented tools won’t go underused.
Scope of experimentation needs
Evaluate the depth and breadth of testing you plan to run. Omniconvert covers client-side A/B, split, multivariate and sequential "stacked" tests, all accessible from its base plan. It also supports personalisations with 40+ targeting criteria and dynamic overlays. If you require full-stack experimentation, testing on mobile apps or backend, note that VWO offers dedicated mobile and server-side testing modules. Convert is primarily web-focused, though it advertises some server-side support via its API and feature flags. Match the tool to your experimentation scope so you aren’t paying for capabilities you won’t use.
Team resources and expertise
Consider who will build and analyse your experiments. Omniconvert provides a visual editor for non-technical users and a code editor for developers, making it adaptable to different skill sets. Its interface is generally intuitive, but its knowledge base is less robust, so new users may face a steeper learning curve without extensive onboarding. VWO is similarly user-friendly for basic tests with a point-and-click editor, but complex tests on VWO or Convert might still require coding skills. Ensure your team’s expertise aligns with the platform: a lean team might value Convert’s simplicity and fast support, whereas a larger team might manage Omniconvert’s or VWO’s advanced features.
Integration with your stack
Assess how the platform will fit into your existing analytics and marketing stack. Omniconvert has extensive integrations, and users praise its ability to connect with tools like Google Analytics 4, Marketo, Zapier and more. It can pipe experiment data into GA4 and even sync customer segments, like high-LTV audiences, to ad platforms. VWO also offers integrations, pushing results into analytics, and it has built-in heatmaps and recordings for one-stop analysis. Convert provides an API and supports data export/import for flexibility, though it may rely on external tools for deep analysis. Choose a tool that meshes with your data flow and doesn’t silo your experiment insights.
Budget and support expectations
Finally, weigh the cost against the support and value you’ll get. Omniconvert’s pricing is usage-based ("pay what you test") and generally lower at entry-level than VWO’s tiered plans. Its starter Explore plan (~$273/month for 50k tested views) includes advanced features that VWO gates behind pricier plans. Convert is the budget-friendly option, starting around $99/month for 50k users with a full feature set for small teams. In terms of support, Omniconvert has a reputation for hands-on, consultative support and free CRO training (CVO Academy) for customers. VWO offers solid support too but is a larger outfit with standard phone and chat assistance. Convert’s support is highly praised for responsiveness at the SMB level. Decide how much help you’ll need, and are willing to pay for, during your optimisation journey.
My honest review about
OmniConvert
Omniconvert is a robust all-in-one CRO suite, especially for marketers with e-commerce DNA, but it’s not a universal winner for every B2B scenario. The platform’s strengths are clear. It combines A/B testing, personalisation, and on-site surveys in one package, which few tools do well. Setting up classic client-side experiments was straightforward with its visual editor, and I appreciated the flexibility to use custom code for more complex tests. This dual approach caters both to non-technical marketers and developers on the team, a practical touch that many pure-play testing tools lack.
Strengths
Omniconvert particularly shines in its personalisation and customer research features. In practice, I could segment visitors using dozens of criteria, from device and behavior to campaign source, and roll out tailored experiences without juggling extra software. The built-in survey and overlay capabilities proved valuable for voice-of-customer insights and quick wins, such as exit-intent popups for demos. It felt like a mini toolkit for CRO, not just an A/B tester. The data depth is another plus: integration options allowed us to sync results with analytics and even export segments to ad networks. Also worth noting is the support ethos: as a customer, you get a 1:1 onboarding and very responsive support. Queries were met with detailed responses, and Omniconvert’s team was proactive in ensuring we saw value, including offering free training resources to upskill your team.
Limitations
Omniconvert isn’t without quirks. The user interface, while functional, can feel a bit dated and cluttered when managing lots of experiments. Coming from sleeker tools, I found digging up past test results or navigating the reporting sections less intuitive, a sentiment echoed by others who cite the UI and knowledge base as areas for improvement. If you’re an enterprise user or a B2B SaaS with complex product testing needs, note that Omniconvert’s strength is client-side web experimentation. It promotes server-side testing, but that requires more custom setup and isn’t as plug-and-play as a dedicated full-stack platform. In contrast, VWO and even Convert have invested in features like server-side flags and anti-flicker tech out of the box. Another consideration is focus: Omniconvert’s marketing and roadmap skew towards e-commerce use cases. As a B2B marketer, I had to adapt some ecom-centric concepts, like RFM segmentation for lead scoring, to make them relevant. It works, but the value pops more if you have online sales or a product catalogue.
Ideal use cases
I recommend Omniconvert for growth teams in mid-sized companies, especially those with an online sales component or a need for rapid CRO insights. If you’re juggling multiple tools for surveys, A/B tests, and personalization, Omniconvert will simplify your stack and likely save budget by consolidating capabilities. It’s ideal for a marketing team that wants to be data-driven without heavy reliance on developers, think agile B2B marketing units or e-commerce teams within a larger B2B2C operation. However, if you only run a few tests a year or lack the resources to utilize its richer features, you might be better off with a more streamlined or cheaper solution. In summary, Omniconvert earned my respect as a versatile CRO partner. It’s not the shiniest or the trendiest, but it’s the workhorse that delivers consistent, actionable results. Just make sure your needs align with its strengths so you can ride that workhorse to real growth gains.
Ultimate guide for
OmniConvert
Introduction
Choosing a conversion-optimisation platform can feel like a high-stakes gamble for B2B marketers. You need clear answers on testing power, survey depth and true cost. This guide compares Omniconvert with two credible rivals, VWO and Convert. I examine where each tool excels across experiments, personalisation, voice-of-customer research and pricing. By the end, you will know which option fits your growth goals and resources.
Testing and experimentation capabilities
Omniconvert covers client-side A/B, split-URL and multivariate tests, plus a stacked-testing mode that lets winners roll into the next iteration. A visual editor speeds up simple changes, while a code editor accommodates single-page applications. Frequentist and Bayesian statistics are both supported, letting data teams choose their preferred method.
VWO matches Omniconvert on front-end tests and adds FullStack for server-side and mobile-app experimentation. Convert focuses on front-end speed and anti-flicker delivery but now offers API-driven feature flags.
Pick Omniconvert or Convert for rapid website tests when developer bandwidth is tight. Choose VWO if you must run back-end or app experiments within one platform.
Personalisation capabilities
Omniconvert includes forty-plus targeting criteria and overlay templates that trigger in real time. Segments can pull customer value metrics from its Reveal module, enabling, for example, campaigns aimed at high-LTV accounts.
VWO’s Personalize module offers similar rules and shares visitor data with heatmaps and recordings. Advanced options often sit behind higher-tier plans, raising total cost. Convert delivers straightforward rule-based personalisation without machine-learning extras.
Omniconvert gives the richest personalisation toolkit at every price band, especially valuable when you need to act on purchase or lifetime-value data.
Surveys and voice-of-customer tools
Omniconvert Pulse launches on-page surveys with conditional logic, then groups open-ended answers using natural-language processing. Growth teams can turn themes into test hypotheses within minutes.
VWO Insights provides polls, heatmaps and session recordings, creating a broader research suite than Omniconvert, though user ratings mark its survey builder slightly lower for ease. Convert relies on third-party survey apps and does not record sessions natively.
Select Omniconvert or VWO when you want survey data and test results in one dashboard. Choose Convert only if you already own separate qualitative tools.
Onboarding and ease of use
Omniconvert pairs every new client with a one-to-one onboarding call and ongoing “professional support”. Its interface is functional yet can feel cluttered once many experiments run.
VWO leans on self-serve guides, a logical UI and an optional certification path, suiting larger teams that prefer training at their own pace. Convert supplies the simplest layout and quick chat support, making it friendly for newcomers or small agencies.
Omniconvert appeals to teams that value hands-on guidance. VWO shines for self-starters who need enterprise-grade project management. Convert is ideal when speed and clarity trump breadth of features.
Integration and data structure
Omniconvert syncs experiments to Google Analytics 4, pipes segments to Facebook Ads and offers out-of-the-box Shopify support. Reveal augments visitor profiles with RFM scores and customer lifetime value.
VWO integrates with a wide range of analytics and CMS platforms and unifies data across its modules. A Data360 add-on exports raw tables to BigQuery for further analysis. Convert maintains lean GA connections and an open API, trusting users to store data in external warehouses.
Omniconvert stands out for marketing-activation links, such as pushing high-value audiences into ad accounts. VWO is stronger for big-data export and cross-team co-ordination. Convert keeps integration simple and flexible.
Pricing and support
Omniconvert charges by tested views and unlocks all features from its entry package, roughly €255 per month for 50 k views. This includes onboarding calls and CRO training assets.
VWO uses a modular model that starts with a restricted free tier. Full capability bundles often reach five-figure annual contracts.
Convert begins at about €90 per month for 50 k users, offering every testing feature and responsive human support.
Omniconvert delivers enterprise-style breadth at mid-market prices. VWO suits organisations that need the widest stack and have budget to match. Convert is the cost-efficient choice for small experimental programmes.
Where Omniconvert wins over VWO and Convert
Omniconvert excels when you want an all-in-one package: testing, personalisation, overlays and surveys. Its pricing keeps the door open to advanced functionality without surprise upgrades. The platform’s segmentation links experimentation data to paid-media audiences, closing the loop between CRO and acquisition quicker than its rivals.
Where VWO or Convert are better
VWO outperforms on breadth of modules, back-end testing and enterprise workflow controls. Convert beats both on simplicity, speed of setup and lowest entry cost, making it suitable for lean teams or agencies focused on website A/B tests only.
Who should buy what, and why
- Omniconvert: ideal for B2B marketers who need deep personalisation, built-in surveys and guided onboarding at a reasonable spend.
- VWO: the pick for large or product-led organisations requiring server-side experiments and integrated session replay within one mature ecosystem.
- Convert: best for small businesses or consultancies seeking reliable, no-frills web testing on a tight budget.
Final takeaway
Match each platform to your experimentation scope, data ambitions and internal skill set. Omniconvert offers the greatest feature-to-price balance, VWO delivers scale and depth for enterprises, while Convert keeps optimisation accessible and affordable.
Playbook
Experimentation
Test and learn faster. Set up an experimentation system that helps you prioritise, track and repeat what works. Keep a backlog and a clear way to decide what to try next.
See playbook