Optimise CTR to improve engagement and drive actionable user responses.
Test CTAs to maximise engagement.
Increase clicks with compelling visuals.
Turn impressions into meaningful traffic.
CTR is the percentage of people who see your ad or link and actually click on it. If 1,000 people see your ad and 20 click, that’s a 2% CTR. For me, CTR is one of the best early signals of whether your message is working. If your CTR is low, it usually means your hook is weak, your offer isn’t clear, or you're targeting the wrong people. I use CTR to kill bad ads early — it saves time and budget. If no one clicks, no one converts. Simple as that.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Increase how much each customer is worth. Improve retention, pricing, or upsell to grow revenue without needing more leads.
See topic
Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool category.png)
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
.jpeg)
.jpeg)
.jpeg)
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.
Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.
Drive user activation with strategies that encourage first-time success.
Identify the key moment where users see value and boost engagement.
A visual representation of user clicks on a webpage to analyse behaviour.
Use heatmaps to track user behaviour and optimise your site experience.
Refine your funnel to improve conversion rates and grow revenue effectively.
Optimise decisions with scientific A/B testing strategies and tools.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
Explore free course
45 min
English
English, Dutch
Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
Explore Growth Track
Built for in-house B2B marketers who own pipeline targets
.png)
.png)
