Growth hacking

Explained in plain English

Drive rapid growth through innovative, cost-effective strategies.

B2B growth wiki illustration

Master the Solid Growth system

Video icon

45min

video course

Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.

Scale B2B revenue, not workload

Group icon

Best for teams

Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.

Growth hacking

definition in plain English

Growth hacking is a fast, experiment-driven approach to finding reliable ways to grow a business. Instead of committing big budgets to a single plan, you run many small, low-risk tests—landing pages, referral nudges, onboarding tweaks—to see what moves leads, revenue or retention. Keep the winners, drop the losers, and repeat. It is less about tricks and more about systematic experimentation.

Article continues below.

Video course illustration

Course

Implement yourself

Watch nine hours of focused lessons, duplicate the templates, and run your first 12-week cycle on your own schedule.

Course + weekly group calls

Guided implementation

Get the course plus 12 live group calls. Get weekly feedback and accountability to implement compound growth.

B2B growth resources illustration of finding your path

Fractional head of growth

We'll implement it

Hire Ewoud as a fractional Head of Growth for one day a week. Your metrics lift while your team learns the system hands-on, then takes over a fully documented playbook at week twelve.

Why it matters

Service firms and SaaS providers rarely have the marketing fire-power of large enterprises. Growth hacking lets them punch above their weight by focusing on data and quick iteration rather than big campaigns. By testing ideas in days rather than quarters, teams uncover what resonates with their specific niche and avoid sinking time into initiatives that do not convert. The end result is faster learning, lower acquisition cost, and a culture that values evidence over opinion.

How to apply

Growth hacking

(with pitfalls & tips)

Growth hacking for B2B agencies and consultancies

Start with simple, resource-light tests that fit client-facing workloads.

  1. Turn your most popular blog post into a one-page PDF checklist and gate it for email addresses.
  2. Send a personal Loom video follow-up to every proposal within 24 hours.
  3. Add a referral line to client invoices offering a free strategy hour for introductions.
  4. Insert a dynamic case-study block in outreach emails that swaps based on industry tag.
  5. Host a quarterly live audit webinar and invite prospects to submit their site for review.
  6. Offer a one-week paid discovery sprint at a fixed price to lower commitment friction.
  7. Add a simple exit-intent pop-up on the blog asking visitors to book a fifteen-minute call.
  8. Re-share every LinkedIn post as a carousel with key metrics highlighted for higher engagement.
  9. Automate proposal follow-ups with a three-email sequence triggered when a deal is idle for five days.
  10. Publish a public roadmap of upcoming service add-ons to spark early interest and feedback.

Growth hacking for B2B SaaS companies

Focus on product touch-points and user referrals.

  1. Shorten the free-trial sign-up form to name and email only; capture extra data after activation.
  2. Trigger an in-app tooltip highlighting one hidden feature per day for new users.
  3. Offer an annual-billing discount during the first seven days of the trial.
  4. Add a one-click Slack invite inside the app so users can bring colleagues.
  5. Launch a referral banner that rewards account credits for every invited user who activates.
  6. Send a usage milestone email (e.g. ‘You saved 100 hours’) that includes a social share link.
  7. Create a public changelog with a subscribe option to keep leads warm before they buy.
  8. Auto-generate a personalised onboarding video using the user’s name and company logo.
  9. Detect inactive accounts at day ten and trigger an automated concierge call offer.
  10. Add a pricing-page FAQ accordion answering the top five objections gathered from support tickets.

Growth hacking for B2B e-commerce and wholesale platforms

Use on-site tweaks and post-purchase loops to drive repeat orders.

  1. Display real-time stock levels to create urgency on popular SKUs.
  2. Offer volume-based discounts that unlock automatically in the basket.
  3. Add a reorder button in account dashboards showing previously purchased bundles.
  4. Trigger a cross-sell email three days after dispatch, suggesting complementary products.
  5. Include a printed insert in every parcel with a QR code linking to a feedback survey for a discount.
  6. Run a monthly ‘buyers club’ webinar previewing new inventory for registered customers.
  7. Place a sticky banner for free shipping thresholds visible during the entire checkout.
  8. Offer Net 30 terms instantly via a credit partner to reduce friction for first-time buyers.
  9. Use exit-intent pop-ups on product pages to offer a PDF spec sheet in exchange for email.
  10. Create a points-based loyalty programme that rewards both order value and review submissions.

These straightforward hacks keep risk low while uncovering what truly accelerates growth for each business model. Test, measure, adopt what works, and move on to the next idea.

Keep reading

Topic

Growth setup

Put data, tools, and targets in line. One dashboard, a clean CRM, and automated weekly reporting mean no more manual guess-work.

See topic
Growth setup

B2B growth newsletter

One tested tactic and a quick win in your inbox every Wednesday.

Checkbox

3-min read

Checkbox

Implement the same day

Newsletter Solid Growth image

Other wiki articles

Go to wiki
Wiki

Growth marketing

Drive rapid growth through innovative, cost-effective strategies.

Wiki

Growth scorecard

A visual tool for tracking key growth metrics and progress.

Wiki

Growth operations

The systems and processes supporting scalable business growth.

Wiki

Growth engine

A repeatable and scalable system to drive consistent growth.

Wiki

Growth drivers

Key factors or tactics that significantly impact a company's growth.

Wiki

Constraint

Transform constraints into opportunities to drive smarter decisions and growth.

Wiki

Growth plateau

Break through stagnation with actionable strategies to reignite business growth.

Wiki

Growth lever

Identify and activate growth levers to scale your business faster.

Wiki

Product-market fit

Validate your product's value proposition to align with market demands.