A repeatable and scalable system to drive consistent growth.
A growth engine is a self-reinforcing part of your business that, once running, continues to generate revenue with less and less manual push. My framework has four engines—Demand Generation, Marketing Funnel, Sales Pipeline, and Contract Value. Each engine handles a stretch of the customer journey, and together they form one continuous loop: attract the right people, convert them, close deals, then expand and retain accounts. Improve any single engine and revenue rises; improve all four and the gains compound.
Relying on siloed tactics—random ads, one-off e-mails, heroic sales pushes—creates short spikes followed by lulls. A growth-engine view forces you to see how the moving parts combine mathematically:
These four engines are:
Most teams are strong in one or two. Great teams understand the handoffs and weak points between all four. That’s what turns a series of tactics into a system.
If one engine stalls, the whole system plateaus. By treating each stage as an engine, teams can assign owners, metrics, and experiments that keep momentum across the full journey rather than patching gaps piecemeal.
Track leads generated, funnel conversion, win rate, and average contract value. Multiplying these four numbers shows current revenue potential.
Whichever metric drags the total down is the first focus. For example, strong lead flow but low meeting bookings points to a funnel issue.
As one engine improves, re-calculate the full equation. Even modest lifts—10 % more leads, 5 % higher win rate—stack into meaningful revenue jumps.
Once an engine performs at benchmark, shift focus to the next weakest link. Maintaining this rotation keeps the whole growth machine humming and protects against future plateaus.
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Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Identify and activate growth levers to scale your business faster.
Drive rapid growth through innovative, cost-effective strategies.
Stay on top of tasks with an efficient and structured issues tracker.
Key factors or tactics that significantly impact a company's growth.
Break through stagnation with actionable strategies to reignite business growth.
Drive rapid growth through innovative, cost-effective strategies.
Transform constraints into opportunities to drive smarter decisions and growth.
A repeatable and scalable system to drive consistent growth.
Learn to make changes to the entire customer where it matters. Implement practical playbooks that get results in 90 days.