Become a
better B2B marketer

Start with my free 3-day mini course for B2B marketers. You’ll get 20 quick wins for your services funnel, how to prevent the 3 most-made mistakes, and my 12 best tools.

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Portrait Ewoud Uphof by Maikel Thijssen

Hi, I’m Ewoud. I help B2B marketers drive growth across the entire funnel.

A full-funnel marketer is not just a campaign runner. You are the person who drives growth.

You see the full picture. Marketing, sales, customers, all working together. You are trusted to make decisions that move the business forward.

You manage the whole funnel so nothing works in isolation. Growth no longer means more hours. Growth comes from better systems.

You know which small tweaks unlock big results. You know the metrics that matter. And you have the clarity to focus on what moves the needle.

This is how you level up from campaign runner to strategist. From busy marketer to growth leader.

That is what it means to be a full-funnel marketer.

Structured approach to growth

What is full funnel?

Attract the right leads and build awareness before they’re ready to buy.

Growth engine

Demand generation

Attract the right leads and build awareness before they’re ready to buy.

Turn attention into sales-ready leads through effective funnel design.

Growth engine

Marketing funnel

Turn attention into sales-ready leads through effective funnel design.

Move deals faster and improve conversion rates between sales stages.

Growth engine

Sales pipeline

Move deals faster and improve conversion rates between sales stages.

Build better client relationships at scale. Increasing customer value increases profit by a lot.

Growth engine

Customer value

Build better client relationships at scale. Increasing customer value increases profit by a lot.

Random Rick

Chases shiny tactics and is always busy

Specialist Steve

Masters 1 channel, has a leaky funnel

Solid Sarah

Makes smart tweaks to compound growth

The complete video course to

Upskill to a full-funnel marketer in 90 days

1,500+
marketers trained
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Get the exact steps I use for every client, so you know what to do.

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Use my templates and apply it to any B2B company size.

Focus on 1 metric weekly, so you never feel overwhelmed.

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The fastest way to level up your B2B marketing game.