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Learn how to use AI as a marketer, going from beginner to expert with tools that speed up your work and sharpen your thinking.
AI can feel overwhelming at first. New tools pop up every day, and it’s hard to know where to start, or what’s actually useful. I’ve spent the past few years testing, applying and refining how to use AI as a working marketer, and I’ve seen how big the impact can be when you get it right.
This playbook is your path from beginner to expert. I’ll walk you through practical examples at different levels of complexity, so you can build real skill over time. You’ll learn how to use AI to improve your thinking, speed up your work and boost the quality of what you produce.
This isn’t about trends or theory. It’s about using AI to make better decisions, write better copy, run faster tests and get through the messy parts of marketing with more clarity and less grind.
Whether you’re just opening ChatGPT for the first time or looking to push the limits of what these tools can do, this playbook will help you level up in a way that sticks.
Sharpens your thinking and speeds up your writing. ChatGPT turns vague ideas into structured drafts, summaries or campaign copy.
Helps you write faster and think clearer when building growth assets. Claude edits your notes, drafts replies and turns messy thinking into usable output.
Transcribes audio files with high accuracy and no internet required. MacWhisper turns recordings into searchable, editable text.
Organises your research and turns highlights into summaries. Notebook LM is like a smart assistant for long-form reading.
Answers complex questions with clear sources and fast responses. Perplexity is a research tool that learns as you ask.
You’re working hard, but the systems fight back. Data doesn’t match, tools keep breaking, and you’re constantly fixing things instead of growing.
