Hypothesis forming

Understand the importance of a well-constructed hypothesis for A/B testing.

Learn the components of a good hypothesis and how it drives the testing process.

Develop skills to identify areas of improvement and formulate actionable hypotheses.

Read more

Call-to-Action (CTA)

Create impactful prompts that incite your audience to move further down the funnel.

Get your free growth score

Receive your free personal PDF report in 2 minutes

Most important about

Call-to-Action (CTA)

A prompt on a website that encourages users to take some specified action.

Crucial for converting website visitors into leads or customers.

Needs to be clear, compelling, and relevant to the audience.

What is a Call-to-Action?

Imagine you're at a crossroads, and there's a big, bright sign pointing you in a specific direction. That sign is a lot like a Call-to-Action in the digital realm. A CTA is a prompt or instruction that encourages users to take a specific action, whether it's clicking a button, signing up for a newsletter, or making a purchase.

Why is a Call-to-Action Important?

A well-crafted CTA can be the difference between a user simply browsing and taking meaningful action. It guides users, nudging them towards a desired outcome, be it a sale, a subscription, or any other engagement. A compelling CTA can significantly boost conversions and drive desired user behaviours.

How Do I Create an Effective CTA?

  1. Be Clear: Your CTA should be straightforward and tell users exactly what you want them to do.
  2. Use Action Words: Phrases like "Sign Up", "Learn More", or "Get Started" are direct and enticing.
  3. Make It Stand Out: Use contrasting colours or designs to ensure your CTA grabs attention.
  4. Place Strategically: Position your CTA where users are most likely to engage, like at the end of a compelling article or near product details.

In a Nutshell...

A Call-to-Action is like a guiding hand, directing users towards a specific action or outcome. It's a pivotal element in digital design, playing a crucial role in user engagement and conversion. By crafting clear, compelling CTAs, you can guide users on a journey, turning casual browsers into active participants.

This content is part of

Customer Acquisition



Lifetime Value

Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.

Read more



Turn happy customers into advocates

Loyalty program

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

Read more


Frequently asked questions

Frequently asked questions about this concept.

The Growth Hacking sessions by Ewoud where very valuable for me. Ewoud gave me a lot of inspiration and tools how to approach growth hacking. This kickstarted my career and the tips he gave me in the sessions where very applicable and valuable in my job as Growth Hacker. Even now, a few years later I consult Ewoud about this topic. I really like working with Ewoud.

Joël Monté
Joël Monté
Growth Markteer