Create an outreach strategy that defines who to target. Configure domains and infrastructure properly. Build targeted lead lists. Write emails that sound human. Design multi-touch sequences.
Map the right prospects, message, and channels before sending a single email. Make every touch land in the inbox of someone ready to talk.
Lock in domain, DNS, inbox warm-up, and sending volumes before writing a single email. Protect deliverability from day one with proper setup.
Find and qualify leads with precision so you can spend less time prospecting. Focus more time on closing actual conversations that matter.
Write cold emails that get replies with clear value and no fluff. Learn frameworks for subject lines, openers, relevance, proof, and CTAs.
Structure your campaign across multiple touchpoints using email, LinkedIn, or both channels for maximum reach and response rates.
Optimise your outreach by measuring what matters. Track opens, replies, and conversions, then diagnose and fix drop-offs systematically.
Lemlist is a cold email platform with advanced personalisation, warm-up features, and deliverability tools for B2B outbound campaigns.
Apollo combines a B2B contact database with email sequencing and tracking in one platform for outbound sales teams.
Surfe syncs LinkedIn profiles directly into your CRM with one click, capturing contact details, notes, and activities without manual data entry.
Lusha provides instant B2B contact enrichment with email and mobile numbers via browser extension and bulk lookup for sales prospecting.
Alex Hormozi
Clear take on list building, offers and outreach. See how to adapt the playbook for B2B, protect your domain, and turn attention into qualified pipeline.
Eugene M. Schwartz
A field guide to message market fit. Use stages of awareness to pick angles, craft offers and brief ads that speak to real pains and jobs.
Russel Brunson
Position your expertise, tell stories that teach, and build simple offers that move buyers from interest to action.
Russel Brunson
Translate funnel templates into clean journeys. Focus on offers, sequences and pages that convert instead of tactics that age badly.
Robert Cialdini
Classic psychology translated for B2B. Use social proof, scarcity and reciprocity in a way that respects buyers.
Track emails that fail delivery to maintain sender reputation and avoid being marked as spam by continuing to email invalid addresses that hurt deliverability.
Reach prospects who don't know you by sending personalised outreach that offers value and starts conversations rather than pitching products immediately.
Maintain a positive sending history to ensure emails reach inboxes rather than spam folders by following best practices and monitoring feedback signals.
Ensure emails reach inboxes rather than spam folders by maintaining sender reputation, authenticating properly, and following anti-spam best practices consistently.
Measure what percentage of cold emails get responses to evaluate message quality and list targeting rather than sending more emails to poor prospects.
Evaluate email content and sending practices to identify elements that trigger spam filters before sending campaigns that might damage deliverability.
Gradually increase sending volume from new domains to build reputation with inbox providers and avoid being marked as spam when scaling outreach quickly.
Broken tracking means flying blind. Proper implementation shows exactly which traffic converts, which campaigns deliver ROI, and where to double down. Measurement makes optimisation possible.
See playbook
Most churn happens in the first 90 days when customers don't see value fast enough. Strong onboarding proves value early. Feedback loops surface problems before they become cancellations. Health monitoring spots at-risk accounts. Make retention systematic, not reactive.
See playbook
Define your organic growth strategy with traffic goals. Build a content production workflow. Create content that educates and converts. Optimise for search engines and AI. Repurpose across channels.
See playbook
Random experiments waste time and budget. A structured framework ensures every test teaches you something, even when it fails. Decide what to test, design experiments properly, analyse results accurately, and share learnings so the whole team gets smarter.
See playbook
Strategy without tracking becomes wishful thinking. Build a rhythm that spots problems early, doubles down on what works, and keeps the team aligned on priorities. Turn data into decisions and decisions into momentum.
See playbook
Plan course structure that moves students from problem to solution. Script lessons clearly. Record with simple equipment. Edit efficiently. Package for platforms like Thinkific or Teachable.
See playbook
A lead-gen tool finds, captures, or enriches contact details so your sales or marketing team can start a useful conversation. Some tools hunt for e-mail addresses, others send personalised messages, and a few reveal which companies are already browsing your site. Each one removes manual research and lets you contact the right person sooner.
Lead generation is the bigger strategy: content, ads, events, or referrals that bring fresh names into your funnel. The tools covered on this page handle the tactical work inside that strategy collecting data, sending outreach, and logging activity in your CRM.
Choose outbound when you know the type of company you want and you cannot afford to wait for them to discover you. Data platforms supply accurate contacts; sequence tools send well-timed e-mails; enrichment services add context that stops messages sounding generic. Outbound works best with tight targeting and short, relevant copy, not spray-and-pray blasts.
Inbound tools catch visitors who already show interest downloading a guide, reading pricing, or attending a webinar. Form enhancers reduce the fields a contact must fill in; reverse-IP lookup tools identify anonymous companies; chat widgets route hot leads straight to a rep. The aim is to respond quickly while intent is high instead of letting the visitor drift off to a competitor.
Bad data burns time, harms domain reputation, and annoys would-be buyers. Make sure your chosen tool verifies e-mail addresses, refreshes job titles, and flags out-of-office messages. A smaller, cleaner list always beats a bloated one full of bounces.
No. The CRM is still the single place that tracks conversations and deals. Lead-generation tools feed data into the CRM and read status updates so they do not chase closed opportunities. Check that any tool you pick offers a real two-way sync or a reliable connector via Zapier or Make.
Look at reply rate for outbound, form-completion rate for inbound, and speed-to-first-contact for both. Improved numbers here lead to more qualified meetings and, ultimately, more revenue. If the tool does not move one of these metrics within a month, revisit your audience or look for a better fit.
Choose an approach that matches your growth stage outbound for targeted reach, inbound for capturing demand you already create and let the tools do the repetitive work while you focus on the message and the offer.
