Introduction to the Goal Tree

Understand the concept and structure of the Goal Tree and its application in business growth.

Learn how the Goal Tree integrates various unit economics to drive strategic decisions.

Master the use of Google Analytics to extract relevant data for each segment of the Goal Tree.

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Growth Hacking

Employ creative, cost-effective strategies to acquire and retain customers rapidly.

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Growth Hacking

Involves rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.

Focuses on low-cost and innovative alternatives to traditional marketing.

Relies heavily on analytics, user feedback, and iterative design changes.

What is Growth Hacking?

Imagine you're playing a video game, and you discover a shortcut that helps you level up faster than everyone else. That's the essence of growth hacking. It's not just about traditional marketing strategies; it's about finding innovative, often unconventional, methods and hacks to achieve rapid and significant growth for a business or product.

Why is Growth Hacking Important?

In the digital age, where startups and businesses are popping up left, right, and centre, standing out is crucial. Growth hacking allows businesses, especially new ones, to gain a significant advantage in a crowded marketplace. It's about being agile, thinking outside the box, and using resources efficiently to acquire and retain customers.

How Do I Use Growth Hacking?

Start by understanding your target audience deeply. Then, experiment with different strategies, measure results, and iterate. It could be a viral marketing campaign, a referral program, or even a unique user onboarding experience. The key is to test, learn, and adapt quickly.

In a Nutshell...

Growth hacking is the art and science of rapid business growth. It's about leveraging innovative strategies and tools to break through the noise and achieve exponential growth rates. So, if you're looking to skyrocket your business or product, this approach might just be your secret weapon.

This content is part of

Customer Acquisition



Lifetime Value

Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.

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Turn happy customers into advocates

Loyalty program

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

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Frequently asked questions

Frequently asked questions about this concept.

Ewoud helped us find impactful improvements in our retention funnel with a retention framework that fits our business model. With the right questions, Ewoud challenged our current approach when needed. All in all, Ewoud is able to combine high level strategic thinking and detailed campaign-expertise.

Christoph van der Klaauw
Christoph van der Klaauw