Growth infrastructure

Set up your growth infrastructure

Build a solid foundation that won't collapse when you scale. Single source of truth. Tools that talk to each other. Systems that give you visibility into what's working and what's not. Without this, you're flying blind and everything breaks when you try to grow.

Growth infrastructure
Playbooks

Growth infrastructure

B2B playbooks

Playbook

Choose and set up your CRM

Define pipeline stages that match your sales process. Set up deal properties and custom fields that give visibility. Build automation that removes manual work. Connect to marketing and support tools.

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Choose and set up your CRM
Playbook

Choose and set up marketing automation

See playbook
Choose and set up marketing automation
Playbook

Growth toolkit

Choose project management tools that match your workflow. Select communication platforms for async work. Pick documentation tools for your knowledge base. Compare automation platforms. Use AI to amplify output.

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Growth toolkit
Playbook

Personal productivity

Plan your week like your marketing budget. Manage tasks with a system you trust. Stay out of inbox traps. Protect deep work time. Run better meetings. Close your week with a firebreak.

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Personal productivity
Tools

Growth infrastructure

tools

Google Analytics
Tool

Google Analytics

Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Looker Studio
Tool

Looker Studio

Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.

Google Tag Manager
Tool

Google Tag Manager

Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.

Zapier
Tool

Zapier

No code automation that connects apps and moves data, great for quick wins and alerts that save time.

Databox
Tool

Databox

Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.

Books

Growth infrastructure

book tips

Checklist Manifesto
Book summary & review

Checklist Manifesto

Atul Gawande

Why checklists work, where to use them, and examples for launches, experiments and migrations. Keep quality high and stress low.

Atomic Habits
Book summary & review

Atomic Habits

James Clear

Turn habit theory into daily practice for marketers. Simple cues, tiny wins and scorecards that help teams deliver consistently under pressure.

The 4-Hour work week
Book summary & review

The 4-Hour work week

Tim Ferriss

A pragmatic look at delegation, automation and lifestyle design. Keep the useful parts, skip the hype, ship more value.

Building a Second Brain
Book summary & review

Building a Second Brain

Tiago Forte

How to store research, briefs and ideas so you can reuse them later. A calm framework for notes that supports experiments and content.

The 80/20 Principle
Book summary & review

The 80/20 Principle

Richard Koch

Use Pareto thinking to pick channels, ideas and customers. Cut the long tail and double down on what works.

Digital Minimalism
Book summary & review

Digital Minimalism

Cal Newport

How to reduce low value tools and feeds. Practical steps to tidy notifications, choose channels and free up time for impact.

Pyramid Principle
Book summary & review

Pyramid Principle

Barbara Minto

A method for clear writing and slides. Lead with the answer, group logic well and make recommendations easy to approve.

Getting Things Done
Book summary & review

Getting Things Done

David Allen

Capture, clarify and review without friction. Keep projects moving with weekly reviews and clear next actions.

Essentialism
Book summary & review

Essentialism

Greg McKweon

Rules for choosing fewer, better projects. Protect time, set trade offs and align efforts with clear goals and measures.

Deep Work
Book summary & review

Deep Work

Cal Newport

A playbook for concentration in modern teams. Set focus blocks, reduce context switching and build a culture that values deep work.

Managing The Professional Service Firm
Book summary & review

Managing The Professional Service Firm

David H. Maister

A classic on leading expert teams. Balance sales, delivery and culture with numbers that keep the firm strong.

Rework
Book summary & review

Rework

Jason Fried

Short essays that challenge default habits. Focus on product, talk to customers and cut pretend work.

The One Thing
Book summary & review

The One Thing

Gary Keller

A method for ruthless focus. Ask the focusing question, block time and protect momentum on the work that matters most.

Slow productivity
Book summary & review

Slow productivity

Cal Newport

A humane approach to output. Plan seasons, protect focus and deliver work that matters at a sustainable pace.

Buy back your time
Book summary & review

Buy back your time

Dan Martell

A straight guide to reclaiming hours. Define your buyback rate, document tasks and build small systems that pay back every week.

Growth wiki

Growth concepts explained in simple language

Wiki

Braindump

Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.

Wiki

Deep Work

Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.

Wiki

Eisenhower Matrix

Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.

Wiki

Pareto Principle

Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.

Wiki

Prioritisation

Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.

Wiki

Stakeholder Management

Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.

Further reading

Further reading

Growth infrastructure