Traffic in the Goal Tree

Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.

Learn how different types of traffic contribute to various stages of the funnel.

Master the use of Google Analytics to gather and analyse traffic data effectively.

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Inbound Marketing

Attract customers through relevant content and adding value at every stage in their journey.

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Inbound Marketing

A strategy that attracts customers by creating valuable content and experiences tailored to them.

Focuses on pulling interested prospects towards the business rather than pushing a message out.

Involves creating content that addresses the needs and interests of target audiences.

What is Inbound Marketing?

Imagine you're trying to make new friends. Instead of chasing people around and forcing them to hang out with you (a bit creepy, right?), you decide to host an amazing event that naturally attracts folks who share your interests. That's the spirit of inbound marketing. It's about creating valuable content and experiences tailored to potential customers, drawing them towards your company organically rather than pushing out broad advertisements.

Why is Inbound Marketing Important?

In today's digital age, people are bombarded with ads left, right, and centre. Inbound marketing offers a breath of fresh air. It's about building genuine, lasting relationships with your audience by offering real value. Instead of interrupting someone's day with an ad, you're providing content or experiences they actively seek out.

How Do I Use Inbound Marketing?

Start by understanding your target audience's needs and challenges. Then, create content—be it blog posts, videos, webinars, or e-books—that addresses those needs. The goal is to attract, engage, and delight potential customers, guiding them through their journey with helpful and relevant content.

In a Nutshell...

Inbound marketing is a pull strategy, drawing customers to you rather than pushing messages onto them. It's about being helpful, relevant, and building trust over time. By focusing on attracting the right audience with valuable content, you set the stage for more meaningful and lasting relationships.


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Frequently asked questions about this concept.

Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.

Rafaella Heuvelmans
Rafaella Heuvelmans
Freelance Online Marketeer