Traffic in the Goal Tree

Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.

Learn how different types of traffic contribute to various stages of the funnel.

Master the use of Google Analytics to gather and analyse traffic data effectively.

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Search Engine Optimisation (SEO)

Optimise your online content so that search engines show it as a top result.

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Search Engine Optimisation (SEO)

The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Involves optimising content, technical setup, and reach of your website so your pages appear at the top of a search engine result for a specific set of keyword terms.

Crucial for improving visibility and driving more traffic to your site from search engines.

What is SEO?

Imagine you've written a fantastic book, but it's buried deep in the back shelves of a massive library. SEO is like hiring a top-notch librarian who ensures your book is displayed front and centre for everyone to see. In the digital realm, SEO is the practice of tweaking and optimising your website to rank higher on search engine results pages, making it more visible to those searching for what you offer.

Why is SEO Important?

In the vast ocean of the internet, being found is half the battle. SEO ensures that when someone types a query related to your business or content, your website pops up as one of the top results. Higher rankings not only mean more visibility but also more credibility in the eyes of searchers.

How Do I Use SEO?

SEO is a blend of art and science. Start with keyword research to understand what terms your audience uses. Then, optimise your website content, meta tags, and URLs for these keywords. But it doesn't stop there. Quality backlinks, a mobile-friendly website, fast loading times, and regularly updated content all play a part. Remember, search engines aim to provide the best user experience, so focus on delivering top-notch content and a seamless user journey.

In a Nutshell...

SEO is your ticket to organic online visibility. It's about understanding what your audience is looking for and ensuring search engines recognise your website as the answer to those queries. With consistent effort and updates, SEO can drive a steady stream of organic traffic, making it a cornerstone of any digital marketing strategy.

This content is part of

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Frequently asked questions

Frequently asked questions about this concept.

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders
Jesper Elders
Ecommerce Manager