Lifetime value

AOV optimisation

Discover practical strategies to boost average order value (AOV) with upselling, cross-selling, and bundling techniques tailored for e-commerce and B2B businesses.

Dive deeper in AOV optimisation

No items found.
AOV optimisationAOV optimisation
No items found.
Buy courseSee guide

Introduction

AOV optimisation

Tools

Go to all tools
OmniConvert
OmniConvert

Boost conversion rates with OmniConvert, offering personalisation and testing tools for better results.

Klaviyo
Klaviyo

Boost eCommerce conversions with Klaviyo’s advanced email marketing and automation features.

Gorgias
Gorgias

Streamline customer support with Gorgias, a helpdesk tailored for eCommerce brands to manage all communications.

Adobe Commerce
Adobe Commerce

Manage enterprise-level eCommerce operations with Adobe Commerce, designed for scalability and customisation.

Zapier
Zapier

Connect and automate workflows with Zapier, saving time by integrating your favourite apps and tools.

Video courses for growth pros, built on 13 years of experience.

Course
Master your workweek

Learn how to manage your work week and achieve peak productivity. Practical tips to work smarter, not harder.

Take control of your inbox, calendar, and tasks.
Feel in control instead of overwhelmed.
The best tools & tips for growth professionals.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Course
Solid B2B Growth

Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.

Generate 3x more high-quality leads with proven strategies.
Optimise your funnel to increase conversion rates by 30% or more.
Scale revenue sustainably with higher deal sizes and efficient operations.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Course
Solid Ecommerce Growth

Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.

Truly understand profitable ecommerce growth.
A simple 90-day growth plan for focused action.
Consistent ecommerce growth with a clear strategy.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.

Step-by-step guides packed with actionable insights and tips.

No items found.

Foundational books that shape my proven growth frameworks.

The Pumpkin Plan
The Pumpkin Plan

Discover how to focus on your best customers, eliminate distractions, and scale your business with clarity and purpose.

Articles

Go to blog

Blog posts with insights on topics that matter for growth pros.

No items found.

Wiki articles

Go to wiki

Simple, jargon-free explanations of key growth concepts.

Wiki illustration placeholder
Average Order Value (AOV)

Increase AOV through upselling, bundling, and personalisation strategies.

See concept

Other topics

All topics
No items found.

Frequently asked questions (FAQ)

Go to all FAQ

Answers to the most frequently asked questions I get on this topic.

Coming soon.

Further reading

Course
Solid Ecommerce Growth

Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.

Lifetime value

Boost retention, repeat purchases, and profitability with practical strategies for increasing customer lifetime value.

See topic
Get 1st moduleSee Course