.avif)
Contract value
Extend customer lifetime value through smart onboarding, retention flows and well-timed upsell offers.
Introduction
Contract Value is a crucial growth engine that often gets overlooked. In this module, we'll dive deep into the factors that influence contract value and explore strategies for increasing it. You'll learn how to price your products and services effectively, upsell and cross-sell strategically, and retain customers for longer to maximise their lifetime value.
Playbooks
Onboarding
Design a first 30-day experience that activates users and reduces churn.
See playbook
Retention
Keep accounts engaged and renewing with proactive, insight-driven systems.
See playbook
Pricing
Set value-based pricing tiers that align with buyer psychology and margin goals.
See playbook
Onboarding
Design a first 30-day experience that activates users and reduces churn.
See playbookRetention
Keep accounts engaged and renewing with proactive, insight-driven systems.
See playbookPricing
Set value-based pricing tiers that align with buyer psychology and margin goals.
See playbookBooks
Go to books
$100M Offers
Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Managing The Professional Service Firm
Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.
Guide continues below.
Free resources
Level up your B2B marketing game
Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Blog posts
Go to blogDesign your onboarding for retention
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
Long-term client relationships
Keep clients engaged mid-cycle by reinforcing value and previewing what’s ahead.
Manage the first 30 days proactively
Your first month sets the tone. Build habits and demonstrate value fast to build trust.
Wiki articles
Go to wikiClick-through-rate
Optimise CTR to improve engagement and drive actionable user responses.
Lifetime Value (LTV)
Increase the value of each customer relationship through targeted strategies.
Offer
Package clear results, fair pricing and confidence-boosting extras to win B2B deals faster.
Retention
Boost customer loyalty and reduce churn with effective retention strategies.
Tools
Go to all toolsFurther reading
Replace random tactics & traffic spikes with solid B2B growth
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
