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Rank in Google and LLMs by publishing content that answers real buyer questions and attracts high-intent traffic.
When I started with SEO in 2010, it looked completely different. One of the first tactics we used was hiding keywords in the footer using a blue font on a blue background. Users couldn’t see it, but Google could. It worked back then. Not anymore.
A lot has changed since. Since 2025, ranking in large language models is becoming just as important as ranking in Google. At the same time, traffic from Google is starting to decline for many sites. But that doesn’t mean organic search is dead. If you optimise for both search engines and AI responses, it can still be one of the most reliable ways to attract qualified buyers.
This playbook shows the exact content strategy I’ve used to scale three websites already. It’s based on long-form content and smart structuring, not keyword stuffing or shallow blog posts. It’s built for people who want lasting results instead of short-term tricks.
I’m also documenting how I’m applying the same approach right now to grow Solid Growth. You can follow along and use the same steps to build your own traffic engine.
Learn how to set a traffic goal, group keywords by intent and build a strategic content pillar map that scales. Finish this chapter with a clear launch plan ready to guide your organic growth.
Turn your organic-growth strategy into a production system. Build one board to track ideas, score by impact, move tasks through a simple workflow and publish on time. Promote and reuse each piece.
Step-by-step guide to writing content that educates, engages and converts. Define a clear transformation, write for one reader, add proof, optimise for search and drive qualified, lasting traffic.
Use this marketer-friendly checklist to turn high-quality articles into discoverable assets. Craft title tags, schema, internal links, add llms.txt, fix speed and rank in Google, Bing and AI answers.
Convert every long-form guide into a LinkedIn post, carousel, video and podcast snippet in minutes. Follow ready-to-use AI prompts and templates that keep backlinks flowing to your original article.
Step-by-step plan to launch your repurposed assets: timing email blasts, social drops, community posts and forum replies. Engage for 60 minutes, log results, recycle winners and grow authority.
Tracks your SEO, keywords, and competitors in one dashboard. SEMrush is a full suite for ranking and visibility.
Shows how to rank higher by analysing what already works. SurferSEO gives you a content brief based on real top-ranking pages.
Hitting sales targets feels impossible, because more traffic doesn’t work (anymore). Everyone’s busy, but you don’t know what’s working.
