Turn your organic-growth strategy into a production system. Build one board to track ideas, score by impact, move tasks through a simple workflow and publish on time. Promote and reuse each piece.
A content strategy is only useful when you can turn ideas into published pages. This chapter explains how to build a simple overview that lists every pillar, topic and article, so you always know what to produce next. I use Notion for this, but you can achieve the same result in Airtable or even Google Sheets.
By the end you will have a single, easy-to-scan board that tracks status, deadlines and owners. The board removes the need to ask “where were we again” and lets you focus on writing and optimisation instead of project chasing.
A clear production roadmap saves hours of back-and-forth, especially when multiple people handle copy, approvals and SEO. It shortens the time from draft to live page, gets more content ranking sooner and frees mental space for creative work.
Key pillars of an effective system
A single, connected workspace in Notion keeps every layer of the hierarchy visible and stops ideas from slipping through the cracks. You will create three linked databases—Pillars, Topics and Articles—so you can drill from the strategic view down to today’s writing task.
Stores the highest-level solution areas and shows how much content each one already owns.
Holds the mid-depth clusters that roll up to a pillar and down to individual articles.
Tracks every content piece from idea to published and links it to its parent topic and pillar.
A full content map can feel overwhelming, so you need a way to decide what to tackle first. Work top-down: start with pillars, narrow to topics, then schedule the articles.
List your pillars in the Pillars database and assign each one a score for revenue relevance, search demand and strategic urgency. The pillar with the highest combined score becomes your first focus.
Open the Topics database, filter by the pillar you just selected and score each cluster the same way. Choose the topic whose articles will add the most authority with the least effort. This topic forms your next sprint.
Commit to finishing the current playbook before touching the next. This keeps internal linking tight and delivers a topic page that looks complete as soon as it goes live.
By moving from pillar to topic to article in this order you avoid context-switching, maintain momentum and see measurable gains sooner.
Count the articles required to complete the chosen topic. Estimate writing and editing time for each, then block those slots on your calendar. A simple rule is one substantial article every two or three working days; adjust up or down based on your bandwidth.
Creating quality content on schedule is less about inspiration and more about discipline. The checklist below breaks my process into clear stages, so nothing slips through the cracks. Most beginners miss at least one of these steps. Usually research depth or promotion and the piece either stalls or never reaches its audience. Follow each stage in order and you will publish faster without sacrificing substance.
Save every idea here, no matter how rough. When a customer asks a question or a new angle strikes you, dump it in the Backlog with a quick note on pillar and topic. The board becomes a running list of inspiration that never runs dry.
Explore the full scope of the subject. Watch YouTube talks, read competitor posts and scan academic papers. The goal is to collect every angle so your article covers more ground than a single viewpoint.
Ask ChatGPT to sketch a four-section structure: introduction, two core sections and a wrap-up. Add bullet points for the before state, the desired after state and the action steps.
Block ninety minutes and turn the outline into a first draft. Write without editing so you finish the full pass in one sitting.
Tighten sentences, add examples, drop in screenshots and refine structure. Then handle on-page SEO and index the page.
Share the edited draft with two peers or a subject-matter expert to verify accuracy and depth.
After publishing, feed the article to ChatGPT and ask it to create a LinkedIn post, carousel or short video. Schedule social shares and newsletter blurbs.
This workflow ends when your repurposed post goes live and every link is tracked. At that point the article is earning views, social engagement and fresh keyword data you can use to refine the next batch. Move the card to Done, celebrate the small win and pull the next idea from the Backlog.
A solid content production workflow turns strategic ideas into published assets that drive traffic and leads. By storing every idea in one board, scoring topics for impact, and moving each article through research, drafting, editing, optimisation, repurposing and promotion, you remove bottlenecks and keep quality high. Use the checklists to stay on track, update scores as new data arrives and pull the next idea when the current card hits Done. With your system in place you are ready for Chapter 3, where we dive into writing high-quality content that deserves to rank.
Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
Topic
Playbook
Step-by-step guide to writing content that educates, engages and converts. Define a clear transformation, write for one reader, add proof, optimise for search and drive qualified, lasting traffic.
Rank in Google and LLMs by publishing content that answers real buyer questions and attracts high intent traffic. Build content pillars that compound results with steady effort.
See playbookUse what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
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Google Sheets is a cloud-based spreadsheet tool for data analysis, collaboration, and automation. It's free, works in your browser, and integrates with the entire Google Workspace ecosystem.
Turns LinkedIn into your CRM interface, find and enrich contacts, then push leads and messages to HubSpot, Salesforce or Pipedrive without copy pasting.
Tactical playbooks for every stage of this engine. The playbooks are practical guides for tactical stuff. They complement the (paid) growth framework and help you with the tactics.
Pick a prospecting method and tidy data. Warm domains, protect deliverability, build short email and LinkedIn sequences, and route positive replies to the right owner with tasks in the CRM.
See playbook
Post consistently on LinkedIn with a routine that grows authority, attracts buyers and turns visibility into pipeline. Turn posts into warm leads without spam or gimmicks.
See playbook
The books that shaped how I think about growth. Read summaries here, then buy what resonates. Learn from the best thinkers in B2B.
Dave Gerhardt
A guide to purposeful visibility. Choose topics, set a cadence and turn posts, talks and interviews into warm conversations.
Keith J. Cunningham
A practical summary of how businesses really grow. Clear levers, simple maths and actions you can take this quarter.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Map the buyer journey from attention to action, crafting messages that guide prospects through each stage to conversion.
Topic
Playbook
Qualify leads systematically by assessing budget, authority, need, and timing to focus sales effort on high-potential opportunities.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Turn your organic-growth strategy into a production system. Build one board to track ideas, score by impact, move tasks through a simple workflow and publish on time. Promote and reuse each piece.
