Step-by-step plan to launch your repurposed assets: timing email blasts, social drops, community posts and forum replies. Engage for 60 minutes, log results, recycle winners and grow authority.
Your guide is written, repurposed and optimised. The only task left is promotion. Links and mentions from other places on the web tell Google and language models that your content is worth showing.
This chapter gives you a four-step plan. First, post the guide on channels you already control. Second, earn helpful links in open communities. Third, swap value with partners to borrow their authority. Fourth, place your guide on evergreen resource pages.
Follow these steps and the hours you invested in research and writing will turn into steady impressions, clicks and leads.
Start with ten friends or colleagues. Paste the teaser into an email, ask for blunt feedback, edit, then send the newsletter you wrote in the repurposing chapter to your full list at the usual time. When your list has grown, schedule the same newsletter (rewritten) in three months. People who missed or ignored the first send get a fresh chance to click.
I like this simple email to explain why you should watch his video.
Publish the post or carousel you drafted earlier. Stay online for the first half hour so you can like and reply to comments; early interaction lifts reach. As your follower count grows, paste the old post into ChatGPT, ask it to reshape the hook and examples, then share the refreshed version. Most of your audience will see it for the first time.
Add the article link to your LinkedIn Featured section or the website field in your headline. Readers can click straight to the article, and you avoid placing an external link inside the post itself.
Your guide will travel further when people discover it inside the forums, sub-reddits and chat groups they already trust. The goal is to add genuine value first and let the link act as an optional deep dive, not a sales pitch.
Find fresh threads
Search your main sub-reddit by “new” and filter for questions posted in the last 24 hours. Fresh posts have less competition and the moderators have not closed discussion.
Write a full answer before linking
Explain the solution in 150–200 words. If the guide expands on a step, add the link at the end in parenthesis: (Full walkthrough here). Links placed sooner often get removed.
Frequency
Aim for two high-quality answers a week. Up-votes matter more than volume.
Track high-traffic questions
Type your keyword, sort by “Answer requests.” Bookmark three questions with at least 1,000 followers.
Give the complete method
Offer a 300-word answer covering the what, why and first action. Then add “I wrote a detailed guide if you need screenshots” and place the link.
Collect three to five of these community backlinks. They send referral traffic, build authority and give Google another signal that real people find your guide useful. Next we will look at collaborations that place your link on high-authority sites.
Many niche tools run open forums that are indexed by Google. Helpful answers here earn qualified clicks and do-follow links.
Find unanswered questions
Use the forum search bar and filter for posts with zero replies in the past seven days. Fresh topics let your answer rise to the top without competing against a thread of experts.
Give a complete, tool-specific solution
Write a short step-by-step fix that uses the platform’s own features. Screenshots or code snippets stand out. Once the reader can solve the immediate problem, add a single line such as “Full guide to the entire process here” and place your link.
Link etiquette
Keep the anchor text simple, for example “full guide” or “detailed walkthrough”. Avoid keyword stuffing and let the quality of the answer do the selling.
Aim for consistency
Post one high-value answer a week in each forum. Over a quarter you will build a visible history of helpful posts and a handful of authority backlinks that reinforce your guide in search results.
Links from reputable sites in your niche carry more weight than any amount of self-posting. The fastest way to earn them is by sharing value with partners who already serve the same audience.
Guest articles
Look at blogs run by vendors, tools you use or peers in the same space and spot content gaps your guide fills. Pitch a post that covers one slice of the problem and link back to the full walkthrough as the next step. Editors get fresh material, you gain a do-follow backlink.
Podcast swaps
Hosts need guest experts with practical stories. Offer a concise fifteen-minute segment that explains one key takeaway from the guide and ends with an invite to read more. Show-notes almost always include a live link and listeners who enjoyed the episode tend to click.
Newsletter trades
Pair up with a peer mailing list. Provide a short blurb about your guide and promise to feature their content in your next send. Both audiences receive new insight and both writers earn a quality backlink.
Justin Welsh’s newsletter shows the simplest form of a trade: he plugs SEMrush and swaps audiences with Ray Green, they return the favour in their own lists, and each mention carries a live link. Both sides gain new subscribers who already trust the recommender’s voice, and the guide earns an authoritative backlink without any money changing hands.
Aim for one collaboration each month. Twelve solid authority links over a year will lift every guide you publish.
A well-placed link from an existing article or resource page does more than pass authority. It sends qualified visitors who are already reading about your topic. The key is to offer genuine value, not a copy-paste pitch.
Search Google for your keyword with operators such as intitle:resources, intitle:recommended, best [topic] guide or top [topic] tools. Open pages that rank on the first three result pages and are updated within the past year. Add any blog posts that cover your topic but miss a point your guide explains.
Scroll each page and ask:
First, look at what not to do.
The screenshot shows a spray-and-pray template that promises “10,000+ High-Quality Blogs” and “Quick Turnaround.” It is impersonal, doesn't tell me why I should care. It's spray and pray (and it doesn't work!)
Write a concise, helpful note instead. Keep it under 120 words.
A personal email shows you read the page and care about its quality; that alone sets you apart from mass outreach.
Wait seven days. Send one short reminder. After that, drop the request and look for another opportunity. Editors value relevance and respect for their time. A handful of considerate, well-researched emails can earn high-value backlinks that lift your guide higher than dozens of low-quality directory submissions.
You have walked a long-form piece from initial idea to backlinks that keep it climbing. Share it on channels you control. Offer real help in open communities. Team up with peers for guest posts and podcast swaps. Request a spot on resource pages or fix a broken link with your updated guide.
This is the exact process I run for every article. If you spot a smarter step or tool, let me know and I will add it to the loop. The organic search playbook ends here, but the cycle never stops. Create, optimise, repurpose, promote, learn and repeat. Organic growth is a long-term play, yet every pass through the loop pushes your content, and your business, a little further. Good luck.
Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
Topic
Playbook
Rank in Google and LLMs by publishing content that answers real buyer questions and attracts high intent traffic. Build content pillars that compound results with steady effort.
See playbookUse what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
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Google Sheets is a cloud-based spreadsheet tool for data analysis, collaboration, and automation. It's free, works in your browser, and integrates with the entire Google Workspace ecosystem.
Turns LinkedIn into your CRM interface, find and enrich contacts, then push leads and messages to HubSpot, Salesforce or Pipedrive without copy pasting.
Tactical playbooks for every stage of this engine. The playbooks are practical guides for tactical stuff. They complement the (paid) growth framework and help you with the tactics.
Pick a prospecting method and tidy data. Warm domains, protect deliverability, build short email and LinkedIn sequences, and route positive replies to the right owner with tasks in the CRM.
See playbook
Post consistently on LinkedIn with a routine that grows authority, attracts buyers and turns visibility into pipeline. Turn posts into warm leads without spam or gimmicks.
See playbook
The books that shaped how I think about growth. Read summaries here, then buy what resonates. Learn from the best thinkers in B2B.
Dave Gerhardt
A guide to purposeful visibility. Choose topics, set a cadence and turn posts, talks and interviews into warm conversations.
Keith J. Cunningham
A practical summary of how businesses really grow. Clear levers, simple maths and actions you can take this quarter.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Map the buyer journey from attention to action, crafting messages that guide prospects through each stage to conversion.
Topic
Playbook
Qualify leads systematically by assessing budget, authority, need, and timing to focus sales effort on high-potential opportunities.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Step-by-step plan to launch your repurposed assets: timing email blasts, social drops, community posts and forum replies. Engage for 60 minutes, log results, recycle winners and grow authority.
