Repurpose content

Long-form guides are brilliant, but on their own they reach only the people who stumble across them in search or follow your blog by habit. Repurposing fixes that. Think of it as creating content about your content: you slice one in-depth article into smaller, channel-ready pieces that travel further and pull new readers back to the source.

This step sits between writing and promotion. You have already spent hours drafting and polishing the guide. Another 60 minutes is all it takes to spin it into a newsletter teaser, a LinkedIn post or carousel, a podcast or long YouTube outline and a short-form video clip. Each format fits the habits of a different audience, boosts impressions and drops a fresh backlink to the original page. The result is higher return on the same research and zero extra subject-matter strain.

In this chapter you will learn four quick workflows, complete with copy-and-paste AI prompts:

• Turn the guide into a newsletter snippet that earns the click.
• Rework it as a LinkedIn post or carousel designed for scrolling feeds.
• Build a podcast or long YouTube outline so followers can listen or watch.
• Cut a one-minute vertical video from scratch or from the longer recording.
  

Finish these steps and your guide will have four new voices all pointing home.

You have two ways to announce a new guide. Option one: email “Hey, I published something.” Your superfans will click. Everyone else, busy and buried in unread mail, will skip it. Option two: give readers a quick win right inside the email, prove the guide delivers more and make the click the obvious next step. Here is the fast way to do that.

Identify the hook

Open with the transformation your reader wants. State the annoying before (“cold outreach gets a 1% reply rate”) and hint at the after (“triple that in two weeks”) in one sentence. Add a single stat, quote or question from the guide to back it up. Promise plus proof sells the click.

Draft the email

Write a plain-text note that feels personal. Keep paragraphs to one or two short lines. Finish with one clear call-to-action button that says Read the full guide.

Copy-paste prompt

# Newsletter-teaser prompt  

## Inputs  
- **Article**: {{PASTE_LONG-FORM_CONTENT}}  
- **Persona**: {{TARGET_PERSONA}}  
- **My unstructured thoughts**: {{NOTES / IDEAS / HOOKS}}  

## Quick questions (answer before I write)  
1. Share one short anecdote from your own work that shows the persona’s pain.  
2. Are you documenting the journey or sharing a finished result?  
   - If documenting: What motivated you to try this method?  
   - If finished: What concrete result did you achieve (metric or %)?  

## Output instructions  
Write a plain-text email teaser (90-110 words):  
- Start with the **BEFORE** state using my anecdote.  
- Include the motivation *or* the result from question 2.  
- End with the **AFTER** state and a CTA: “Read the full guide.”  
- Suggest a subject line under 45 characters that highlights the outcome.

Drop the prompt and article into ChatGPT or another LLM and tweak the tone, add your UTM-tagged link and paste the teaser into your newsletter platform.

LinkedIn post and carousel

LinkedIn plays by its own rules. Native posts get far more reach than updates that push readers off the platform. Drop an external link inside the post or first comment and the algorithm throttles you. The fix is simple: share value natively, tease the guide, then point people to the link in your Featured section or profile headline. The prompt below turns one long-form article into five post ideas and three carousel outlines you can use straight away.

# LinkedIn-repurpose prompt

## Inputs
- Article: {{PASTE_LONG-FORM_CONTENT}}
- Persona: {{TARGET_PERSONA}}
- My notes: {{HOOKS_OR_STATS}}

## Output
1. Give me 5 short post ideas, each in a different style:
   • List of tips
   • Before versus after
   • Personal anecdote
   • Myth versus fact
   • Quick poll
2. Give me 3 carousel ideas, each with:
   • Title slide
   • 5–7 slide headlines
   • Closing CTA slide that says where to find the full guide

Return the ideas as a numbered list. Do not include URLs inside the post copy.

How to create single LinkedIn posts

Take the ideas the prompt gives you, pick the two or three that fit your voice and turn them into native LinkedIn posts.

• Start with a clear hook in the first two lines.
• Keep the body under 1,300 characters, one or two lines per paragraph.
• Wrap up with a question that invites comments, then tell readers the full guide is linked in your Featured section. If that's how you want to promote your content.
• Want cleaner line breaks and bold headings? Paste your draft into Taplio’s free LinkedIn post formatter.

For a full breakdown of how to create engaging LinkedIn posts (including hooks, stories and CTAs) read my chapter Create engaging LinkedIn content.

How to create a carousel

Take the three carousel outlines from the prompt, choose one and build it slide-by-slide.

• Slide 1: strong title that promises a result.
• Slides 2 - 7: one short headline and a supporting sentence or stat.
• Final slide: prompt readers to find the full guide, with a shortened link (solidgrowth.com/1) or say “Google site:solidgrowth.com [title]”.
• Drop your headlines into Taplio’s free LinkedIn Carousel Generator and export the PDF ready for native upload: https://taplio.com/free-tools/linkedin-carousel-generator
  

For a detailed walkthrough of creating caroussels, read Create engaging LinkedIn content.

Meet people where they hang out. Some skim newsletters, others queue podcasts for a commute, many binge YouTube late at night. When you have already written a guide, repackaging that research into audio or video brings fresh eyes and ears with very little extra work.

Step 1: Generate hook ideas

First, find angles that will grab attention in the feed. Drop the article and target persona into the prompt below. It returns three podcast hooks and three video hooks, each tied to a different section of your guide.

# Audio-video hook prompt

## Inputs
Article: {{PASTE_LONG_FORM_CONTENT}}
Persona: {{TARGET_PERSONA}}

## Task
1. Give me 3 podcast hook ideas:
   • Each hook must centre on a different problem or result from the article.
   • Keep each hook under 15 words.

2. Give me 3 YouTube hook ideas:
   • Each hook must focus on a different visual or step in the guide.
   • Keep each hook under 15 words.

Return the hooks as two numbered lists: Podcast hooks, YouTube hooks.

‍

Read the lists and pick one hook for each format. A hook that names a pain point or surprising result usually wins.

Step 2: Turn a hook into a podcast outline

Now feed the chosen podcast hook back into the assistant to build a five-minute show plan.

# Podcast outline prompt

Hook: {{SELECTED_PODCAST_HOOK}}
Article: {{PASTE_LONG_FORM_CONTENT}}

Create a 5-minute outline:
1. 15-second intro that states the hook.
2. Three talking points with examples.
3. Closing call-to-action pointing to the full guide.

Paste the outline into your content calendar. When recording day arrives you can step straight to the mic without rewriting.

Step 3: Turn a hook into a YouTube outline

Repeat the process for video. The prompt below delivers a ten-minute script with clear scene cues.

# YouTube outline prompt

Hook: {{SELECTED_VIDEO_HOOK}}
Article: {{PASTE_LONG_FORM_CONTENT}}

Create a 10-minute outline:
1. Cold open under 30 seconds with the hook.
2. Chapter 1: set the scene.
3. Chapter 2: step-by-step method with visual cues.
4. Chapter 3: real example with metric or percentage result.
5. End screen script that asks viewers to read the full guide.

List any on-screen text or diagrams to show.

Add the outline to your calendar next to the podcast brief. When you are ready to record, you can read straight from the script, drop diagrams over the edit and publish without any extra research.

With audio and video briefs filed, you have opened two new channels for the same core idea. In the next section we will slice these recordings into short clips that spark even more engagement.

A ten-minute YouTube explainer is a gold mine for bite-sized clips. Each sixty-second segment can live on TikTok, Reels, Shorts and even LinkedIn, putting your message in front of new viewers who never click long videos.

Step 1: Spot the high-impact moments

Copy the full video transcript, then run the prompt below. It flags scenes that hook attention in the first three seconds and wrap in under seventy-five words—perfect raw material for short-form.

# Clip-finder prompt

Transcript: {{PASTE_FULL_VIDEO_TRANSCRIPT}}

Task:
1. Identify up to five moments with a strong hook or statistic.
2. Each moment must be under 75 words and stand alone.
3. Return start and end timestamps plus a one-line title for each clip.

Step 2: Polish the clips

Trim each segment to fifty-five to sixty seconds. Add burned-in captions so viewers can watch on mute. Overlay one on-screen line that says “Full guide link in profile”.

Step 3: Export for every feed

• Format 1080 × 1920 (9 : 16).
• Save one file per platform to preserve analytics.
• Post natively on TikTok, Reels, Shorts and LinkedIn for maximum reach.
  

Short clips extend the life of your research yet take minutes to create once the long video exists.

You have taken one in-depth guide and exploded it into a set of native assets: a newsletter teaser that earns clicks, a LinkedIn post or carousel that sparks comments, a podcast or YouTube outline that wins listeners, and short clips that travel across every feed. Each piece points back to the original article, multiplying its reach without extra research time. In the next chapter, we'll close the playbook with practical steps to promote the long-form content so it ranks well.