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Understand the B2B paid ads landscape and learn how to choose, structure and optimise campaigns across every major platform.
Estimate your cost per lead or cost per acquisition to know what traffic channels are financially viable.
Create high-performing audiences based on firmographics, behaviour and funnel stage so your budget hits the right people.
Get a structured overview of common B2B traffic channels, grouped by type and how they behave.
Structure your ad campaigns to test systematically, spend wisely, and scale what works.
Ad creative determines whether your audience stops to look or keeps scrolling past.
Know when it’s time to expand your traffic mix versus going deeper on what’s already working.
Google Analytics helps B2B marketers automate tasks with clarity.
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Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.
Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Master CPM, CPC, CPA for smarter ad spend.
Optimise CTR to improve engagement and drive actionable user responses.
Craft CTAs that drive engagement and action across platforms.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Show simple ads to your ideal buyers so they discover you early.
Harness the power of Search Engine Advertising for fast, measurable growth.
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
