Map and refine each touchpoint to create seamless, engaging customer experiences.
Optimise every stage of customer interaction.
Boost retention by delivering value.
Identify and resolve journey pain points.
The customer journey is the real path a prospect takes—from discovery to decision to delivery. It includes every touchpoint, every moment of friction or delight, and every internal conversation they’re having along the way.
Unlike the funnel, which is linear and operational, the customer journey is emotional and messy. It might start with a LinkedIn post, loop through a podcast, bounce off your pricing page, and return two months later via a referral.
Mapping the customer journey helps you see what they’re feeling, not just what they’re clicking. That matters when you’re trying to improve messaging, target the right segments, or fix bottlenecks in your conversion paths.
So what’s the difference between a funnel and a customer journey?
When both are mapped—and both are understood—you build a growth machine that feels frictionless, not forced.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Turn visitors into leads and booked meetings. Landing pages, nurture sequences, and conversion tests that plug leaks and accelerate hand-raisers.
See topic
.png)
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
.jpeg)
.jpeg)
Slack is a real-time messaging and collaboration tool designed for teams to communicate efficiently, share files, and integrate workflows.
Lemcal is a scheduling tool built for sales outreach, offering personalised booking pages and seamless lead qualification.
Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.
SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.
Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.
.svg.png){kind=icon}
Gmail is a widely used email platform that integrates seamlessly with business tools, providing reliable communication, security, and productivity features.
A visual tool showing how far users scroll on a webpage.
The value proposition provided to customers to drive sales.
Allocate ad budgets wisely to maximise returns and cut waste.
A Japanese term for continuous improvement through small, incremental changes.
Generate high-quality leads with Marketing Qualified Lead frameworks.
Methods or strategies used to persuade prospects to buy.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.
Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.
Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
Explore free course
45 min
English
English, Dutch
Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
Explore Growth Track
Built for in-house B2B marketers who own pipeline targets
.png)
.png)
