Growth playbook

Reporting setup

Build growth dashboards that surface insight and drive action.

Reporting setup

Chapters

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Google Analytics

Google AnalyticsGoogle Analytics

Google Analytics helps B2B marketers automate tasks with clarity.

Databox

DataboxDatabox

Databox helps B2B marketers engage leads with clarity.

Looker Studio

Looker StudioLooker Studio

Looker Studio helps B2B marketers engage leads with speed.

Introduction

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Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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Free course

45 min

English, Dutch

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Lean Analytics
Book summary & review

Lean Analytics

Alistair Croll

Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.

Measure What Matters
Book summary & review

Measure What Matters

John Doerr

Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.

Wiki articles

Go to wiki
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Spectacle

SpectacleSpectacle

Spectacle helps B2B marketers scale campaigns with efficiency.

Amplitude

AmplitudeAmplitude

Amplitude helps B2B marketers automate tasks with clarity.

Looker Studio

Looker StudioLooker Studio

Looker Studio helps B2B marketers engage leads with speed.

Metorik

MetorikMetorik

Metorik helps B2B marketers automate tasks with efficiency.

Google Analytics

Google AnalyticsGoogle Analytics

Google Analytics helps B2B marketers automate tasks with clarity.

Databox

DataboxDatabox

Databox helps B2B marketers engage leads with clarity.

Further reading

Replace random tactics & traffic spikes with solid B2B growth

Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.