Growth playbook

Sales conversations

Learn how to qualify, structure and guide sales conversations that uncover needs and drive decisions without pushiness.

Sales conversations

Chapters

1
Chapter

Qualify and prepare for the call

Strengthen your pipeline by ensuring every deal is qualified the same way, every time.

1
Chapter

Structure your sales call

Run a consultative sales call that uncovers real needs, handles objections and builds trust from the first question.

Loom

LoomLoom

Loom helps B2B marketers stay organised with efficiency.

Google Workspace

Google WorkspaceGoogle Workspace

Google Workspace helps B2B marketers scale campaigns with speed.

Introduction

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Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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Free course

45 min

English, Dutch

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Spin selling
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The Science of Selling
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David Hoffeld

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Managing The Professional Service Firm
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Managing The Professional Service Firm

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Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.

Wiki articles

Go to wiki
Wiki

SQL

Streamline SQL processes to increase conversion rates and close deals faster.

Wiki

BANT

Qualify leads fast with budget-authority-need-timing.

Cal.com

Cal.comCal.com

Cal.com helps B2B marketers track results with efficiency.

Calendly

CalendlyCalendly

Calendly helps B2B marketers track results with clarity.

Further reading

Replace random tactics & traffic spikes with solid B2B growth

Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.