Well known meeting scheduler with simple routing and reminders that reduce no shows and make booking easy for buyers.

Calendly lets people pick a time from your availability and automatically books the meeting.
You want to eliminate scheduling emails and sync with your calendar.
Commercial teams who want a fast way to schedule sales and customer calls
Annual pricing
€
120
Monthly starting at
€
12
Send a booking link to prospects or leads.
Sync events with Google or Outlook Calendar.
Set buffers, reminders, and follow-ups easily.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
Calendly is a scheduling tool designed to streamline meeting booking, making it easier for prospects, clients, and colleagues to arrange times without the usual back-and-forth. In B2B marketing and sales, where timing and organisation are critical, Calendly helps save time, automate tedious tasks, and integrate with your existing workflows.
For founders and marketers, Calendly isn’t just a convenience; it’s a tool that allows for a more efficient and effective sales process. Whether you’re looking to increase the efficiency of your internal processes or simplify your client-facing communications, Calendly can help.
Calendly provides an intuitive interface for scheduling meetings. Here are some of the key features that make it ideal for B2B marketers:
Calendly removes the need for manual scheduling. Once you set up your availability, prospects and clients can automatically pick a time that suits them. This is invaluable when managing multiple meetings and campaigns simultaneously.
Calendly integrates seamlessly with popular platforms like HubSpot, Google Calendar, Zoom, and Microsoft Teams. For B2B marketers, these integrations ensure that all meetings are synced, and client data flows smoothly between your CRM, scheduling tool, and communication platform.
The ability to add buffer times between meetings ensures that you are not rushed and have a moment to prepare for the next call. Calendly also allows you to set different meeting types and adjust your availability for each, making it highly flexible for various use cases.
Calendly is a vital tool in the arsenal of any B2B marketing team. Here’s how I leverage it for success in my campaigns:
Calendly doesn’t just help with scheduling. By linking it to your CRM, you can qualify leads before allowing them to book a meeting with you. With integration, you can ensure that only qualified leads are able to secure time on your calendar, reducing no-shows and wasted efforts.
For marketing teams, time is often the most precious resource. Calendly helps optimise workflows by reducing time spent on administrative tasks, allowing teams to focus on higher-value activities, like strategy and client interactions.
While Calendly offers a range of features, there are other tools that might be a better fit depending on your specific needs.
Calendly is excellent for its simplicity and integration but may not be as flexible as some of these alternatives when it comes to complex sales or marketing processes.
In summary, Calendly is an efficient scheduling tool that saves time, reduces administrative work, and integrates seamlessly with your other systems. However, for teams needing deeper functionality, alternatives like HubSpot, Cal.com, or Lemcal might offer additional benefits depending on your business needs.
My personal notes on how to use this tool.
Calendly is a scheduling tool designed to streamline meeting booking, making it easier for prospects, clients, and colleagues to arrange times without the usual back-and-forth. In B2B marketing and sales, where timing and organisation are critical, Calendly helps save time, automate tedious tasks, and integrate with your existing workflows.
For founders and marketers, Calendly isn’t just a convenience; it’s a tool that allows for a more efficient and effective sales process. Whether you’re looking to increase the efficiency of your internal processes or simplify your client-facing communications, Calendly can help.
Calendly provides an intuitive interface for scheduling meetings. Here are some of the key features that make it ideal for B2B marketers:
Calendly removes the need for manual scheduling. Once you set up your availability, prospects and clients can automatically pick a time that suits them. This is invaluable when managing multiple meetings and campaigns simultaneously.
Calendly integrates seamlessly with popular platforms like HubSpot, Google Calendar, Zoom, and Microsoft Teams. For B2B marketers, these integrations ensure that all meetings are synced, and client data flows smoothly between your CRM, scheduling tool, and communication platform.
The ability to add buffer times between meetings ensures that you are not rushed and have a moment to prepare for the next call. Calendly also allows you to set different meeting types and adjust your availability for each, making it highly flexible for various use cases.
Calendly is a vital tool in the arsenal of any B2B marketing team. Here’s how I leverage it for success in my campaigns:
Calendly doesn’t just help with scheduling. By linking it to your CRM, you can qualify leads before allowing them to book a meeting with you. With integration, you can ensure that only qualified leads are able to secure time on your calendar, reducing no-shows and wasted efforts.
For marketing teams, time is often the most precious resource. Calendly helps optimise workflows by reducing time spent on administrative tasks, allowing teams to focus on higher-value activities, like strategy and client interactions.
While Calendly offers a range of features, there are other tools that might be a better fit depending on your specific needs.
Calendly is excellent for its simplicity and integration but may not be as flexible as some of these alternatives when it comes to complex sales or marketing processes.
In summary, Calendly is an efficient scheduling tool that saves time, reduces administrative work, and integrates seamlessly with your other systems. However, for teams needing deeper functionality, alternatives like HubSpot, Cal.com, or Lemcal might offer additional benefits depending on your business needs.
Calendly is a scheduling tool designed to streamline meeting booking, making it easier for prospects, clients, and colleagues to arrange times without the usual back-and-forth. In B2B marketing and sales, where timing and organisation are critical, Calendly helps save time, automate tedious tasks, and integrate with your existing workflows.
For founders and marketers, Calendly isn’t just a convenience; it’s a tool that allows for a more efficient and effective sales process. Whether you’re looking to increase the efficiency of your internal processes or simplify your client-facing communications, Calendly can help.
Calendly provides an intuitive interface for scheduling meetings. Here are some of the key features that make it ideal for B2B marketers:
Calendly removes the need for manual scheduling. Once you set up your availability, prospects and clients can automatically pick a time that suits them. This is invaluable when managing multiple meetings and campaigns simultaneously.
Calendly integrates seamlessly with popular platforms like HubSpot, Google Calendar, Zoom, and Microsoft Teams. For B2B marketers, these integrations ensure that all meetings are synced, and client data flows smoothly between your CRM, scheduling tool, and communication platform.
The ability to add buffer times between meetings ensures that you are not rushed and have a moment to prepare for the next call. Calendly also allows you to set different meeting types and adjust your availability for each, making it highly flexible for various use cases.
Calendly is a vital tool in the arsenal of any B2B marketing team. Here’s how I leverage it for success in my campaigns:
Calendly doesn’t just help with scheduling. By linking it to your CRM, you can qualify leads before allowing them to book a meeting with you. With integration, you can ensure that only qualified leads are able to secure time on your calendar, reducing no-shows and wasted efforts.
For marketing teams, time is often the most precious resource. Calendly helps optimise workflows by reducing time spent on administrative tasks, allowing teams to focus on higher-value activities, like strategy and client interactions.
While Calendly offers a range of features, there are other tools that might be a better fit depending on your specific needs.
Calendly is excellent for its simplicity and integration but may not be as flexible as some of these alternatives when it comes to complex sales or marketing processes.
In summary, Calendly is an efficient scheduling tool that saves time, reduces administrative work, and integrates seamlessly with your other systems. However, for teams needing deeper functionality, alternatives like HubSpot, Cal.com, or Lemcal might offer additional benefits depending on your business needs.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Choose the right scheduler. Set fair routing and buffers, send reminders that cut no shows, and ensure every booking creates the correct record, owner and follow up tasks in the CRM.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Identify prospects that sales has vetted as qualified opportunities, establishing the handoff from marketing to active deal pursuit.
Topic
Playbook
Qualify leads systematically by assessing budget, authority, need, and timing to focus sales effort on high-potential opportunities.
Topic
Playbook
Flag leads who meet defined engagement or fit criteria, creating a qualified handoff between marketing and sales for efficient follow-up.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.

Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.

Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.

Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.