Google Sheets

Google Sheets is a cloud-based spreadsheet tool offering real-time collaboration, automation, and powerful data analysis features.

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Live collaboration and sharing with built-in version history.

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Powerful automation using Google Apps Script and integrations.

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Data analysis and visualisation with formulas and pivot tables.

Google Sheets

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Considerations

Google Sheets is a versatile tool that goes beyond simple spreadsheets, making it an essential tool for finance, project tracking, and data-driven teams.

Perfect for collaborative data management

With real-time collaboration and sharing, teams can work together seamlessly without the need to send files back and forth.

Customisable with automation and integrations

Google Sheets supports automation with Apps Script, APIs, and integrations with tools like Zapier, making it a powerful alternative to Excel for businesses that require automation.

Lacks advanced database features

While Google Sheets is great for handling structured data, large datasets may require more powerful data management tools like Airtable or BigQuery.

Best for:

  • Marketing, finance, and data teams tracking key metrics.
  • Project management and reporting with real-time updates.
  • Small businesses and startups looking for a free or low-cost spreadsheet tool.
Go to all tools

Alternatives for

Google Sheets

AirtableAirtable

Airtable

Airtable is a no-code relational database and collaboration tool that combines the flexibility of spreadsheets with powerful automation and integrations.

TypeformTypeform

Typeform

Create interactive forms and surveys with Typeform, boosting engagement and collecting actionable insights.

ZapierZapier

Zapier

Zapier is the leading no-code automation platform that connects apps and services to automate repetitive tasks without coding.

Tips for new users

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Advanced tips for

Google Sheets

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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Google Sheets

Google Sheets

Google Sheets is a cloud-based spreadsheet tool offering real-time collaboration, automation, and powerful data analysis features.