Team chat that speeds collaboration when channels, notifications and etiquette are set with care.
Slack connects your team in channels and threads so conversations stay organised.
You want to reduce emails and get faster decisions from your team.
Teams needing fast, channel-based comms across departments
Annual pricing
€
99
Monthly starting at
€
4.13
Send updates, questions, or wins in real time.
Create topic-specific channels for clear ownership.
Search past convos and files when you need them.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Productivity suite for mail, docs and storage, easy admin and sharing that suits most B2B teams.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Visual automation platform that connects tools and moves data with control and scheduling.
If you’ve decided to integrate Slack into your marketing operations, here’s how to make the most of it.
To start using Slack effectively, the first step is to set up your workspace. Create channels that cater to specific marketing activities, such as #campaigns, #content, #analytics, and #creative. This way, each team member can easily find information and contribute to the right discussions. Setting up channels based on topics or projects will keep your conversations organised and focused.
Naming your channels clearly is also important. For example, channels like #marketing-ads, #marketing-social-media, or #marketing-email will make it easier for team members to navigate through Slack. Consistency in naming conventions will ensure that everyone knows where to post and what to expect from each channel.
The key to managing distractions in Slack is to customise your notification settings. To reduce interruptions, limit your notifications to mentions and direct messages only. This way, you won’t be notified every time someone posts in a channel you’re not directly involved in.
Slack also offers a “Do Not Disturb” mode, which you can use during focus time or meetings. This helps you stay focused without being constantly interrupted. You can also set notification schedules to align with your working hours, ensuring that you receive alerts when they are most relevant.
Slack’s Workflow Builder allows you to automate various processes. For instance, you can set up an automation to post new content alerts in a designated channel whenever a new blog or resource is published on your website. You can also set up automated reminders for team members to update campaign statuses or deliverables. Automating these tasks saves time and ensures important updates are not missed.
Using Zapier to connect Slack with other apps in your stack can also boost your productivity. For example, you can automate the process of creating a new task in Asana or Trello whenever someone posts a message in Slack. Similarly, you can send a daily summary of new leads from your CRM to Slack, ensuring your team stays updated without manually checking the system.
Slack Connect allows you to collaborate with external teams, clients, and partners. You can set up shared channels to communicate with people outside your company while keeping your internal communication separate. This is ideal for agencies or marketing teams that work with external partners on campaigns.
Make sure to control access to sensitive channels. Slack offers various permission levels, so you can control who can view and contribute to certain channels. Reviewing access regularly ensures that you maintain security and control over your projects.
Slack can be a productivity booster if used properly. Pin important messages or documents to channels to make sure that team members can access them easily. Setting up reminders for tasks or meetings is another way to stay on track without relying on memory alone. Slackbot can be programmed to send helpful tips or reminders, which can guide your team throughout the day.
You can also make use of Slack’s search feature, which allows you to quickly find past messages and files. This can save time compared to sifting through emails or other platforms to find relevant information.
To track how effectively Slack is being used in your team, you can use Slack’s analytics features to monitor channel activity and engagement. You can see how often team members are posting, which channels are the most active, and which members are most engaged. This helps identify areas where communication could be improved and which team members might need more support.
Regular feedback from your team is essential for improving Slack’s usage. It’s important to gather feedback on whether the tool is helping streamline communication or causing distractions. Based on this feedback, you can adjust the way you use Slack to ensure that it continues to serve your team’s needs.
Slack is a powerful communication tool that can be highly beneficial for marketing teams, but it requires careful management to avoid distractions. By setting up your workspace strategically, customising notifications, and using automations effectively, you can streamline communication, improve productivity, and ensure your team remains focused on their core tasks. With the right balance, Slack can become an invaluable asset in your marketing toolkit.
My personal notes on how to use this tool.
If you’ve decided to integrate Slack into your marketing operations, here’s how to make the most of it.
To start using Slack effectively, the first step is to set up your workspace. Create channels that cater to specific marketing activities, such as #campaigns, #content, #analytics, and #creative. This way, each team member can easily find information and contribute to the right discussions. Setting up channels based on topics or projects will keep your conversations organised and focused.
Naming your channels clearly is also important. For example, channels like #marketing-ads, #marketing-social-media, or #marketing-email will make it easier for team members to navigate through Slack. Consistency in naming conventions will ensure that everyone knows where to post and what to expect from each channel.
The key to managing distractions in Slack is to customise your notification settings. To reduce interruptions, limit your notifications to mentions and direct messages only. This way, you won’t be notified every time someone posts in a channel you’re not directly involved in.
Slack also offers a “Do Not Disturb” mode, which you can use during focus time or meetings. This helps you stay focused without being constantly interrupted. You can also set notification schedules to align with your working hours, ensuring that you receive alerts when they are most relevant.
Slack’s Workflow Builder allows you to automate various processes. For instance, you can set up an automation to post new content alerts in a designated channel whenever a new blog or resource is published on your website. You can also set up automated reminders for team members to update campaign statuses or deliverables. Automating these tasks saves time and ensures important updates are not missed.
Using Zapier to connect Slack with other apps in your stack can also boost your productivity. For example, you can automate the process of creating a new task in Asana or Trello whenever someone posts a message in Slack. Similarly, you can send a daily summary of new leads from your CRM to Slack, ensuring your team stays updated without manually checking the system.
Slack Connect allows you to collaborate with external teams, clients, and partners. You can set up shared channels to communicate with people outside your company while keeping your internal communication separate. This is ideal for agencies or marketing teams that work with external partners on campaigns.
Make sure to control access to sensitive channels. Slack offers various permission levels, so you can control who can view and contribute to certain channels. Reviewing access regularly ensures that you maintain security and control over your projects.
Slack can be a productivity booster if used properly. Pin important messages or documents to channels to make sure that team members can access them easily. Setting up reminders for tasks or meetings is another way to stay on track without relying on memory alone. Slackbot can be programmed to send helpful tips or reminders, which can guide your team throughout the day.
You can also make use of Slack’s search feature, which allows you to quickly find past messages and files. This can save time compared to sifting through emails or other platforms to find relevant information.
To track how effectively Slack is being used in your team, you can use Slack’s analytics features to monitor channel activity and engagement. You can see how often team members are posting, which channels are the most active, and which members are most engaged. This helps identify areas where communication could be improved and which team members might need more support.
Regular feedback from your team is essential for improving Slack’s usage. It’s important to gather feedback on whether the tool is helping streamline communication or causing distractions. Based on this feedback, you can adjust the way you use Slack to ensure that it continues to serve your team’s needs.
Slack is a powerful communication tool that can be highly beneficial for marketing teams, but it requires careful management to avoid distractions. By setting up your workspace strategically, customising notifications, and using automations effectively, you can streamline communication, improve productivity, and ensure your team remains focused on their core tasks. With the right balance, Slack can become an invaluable asset in your marketing toolkit.
If you’ve decided to integrate Slack into your marketing operations, here’s how to make the most of it.
To start using Slack effectively, the first step is to set up your workspace. Create channels that cater to specific marketing activities, such as #campaigns, #content, #analytics, and #creative. This way, each team member can easily find information and contribute to the right discussions. Setting up channels based on topics or projects will keep your conversations organised and focused.
Naming your channels clearly is also important. For example, channels like #marketing-ads, #marketing-social-media, or #marketing-email will make it easier for team members to navigate through Slack. Consistency in naming conventions will ensure that everyone knows where to post and what to expect from each channel.
The key to managing distractions in Slack is to customise your notification settings. To reduce interruptions, limit your notifications to mentions and direct messages only. This way, you won’t be notified every time someone posts in a channel you’re not directly involved in.
Slack also offers a “Do Not Disturb” mode, which you can use during focus time or meetings. This helps you stay focused without being constantly interrupted. You can also set notification schedules to align with your working hours, ensuring that you receive alerts when they are most relevant.
Slack’s Workflow Builder allows you to automate various processes. For instance, you can set up an automation to post new content alerts in a designated channel whenever a new blog or resource is published on your website. You can also set up automated reminders for team members to update campaign statuses or deliverables. Automating these tasks saves time and ensures important updates are not missed.
Using Zapier to connect Slack with other apps in your stack can also boost your productivity. For example, you can automate the process of creating a new task in Asana or Trello whenever someone posts a message in Slack. Similarly, you can send a daily summary of new leads from your CRM to Slack, ensuring your team stays updated without manually checking the system.
Slack Connect allows you to collaborate with external teams, clients, and partners. You can set up shared channels to communicate with people outside your company while keeping your internal communication separate. This is ideal for agencies or marketing teams that work with external partners on campaigns.
Make sure to control access to sensitive channels. Slack offers various permission levels, so you can control who can view and contribute to certain channels. Reviewing access regularly ensures that you maintain security and control over your projects.
Slack can be a productivity booster if used properly. Pin important messages or documents to channels to make sure that team members can access them easily. Setting up reminders for tasks or meetings is another way to stay on track without relying on memory alone. Slackbot can be programmed to send helpful tips or reminders, which can guide your team throughout the day.
You can also make use of Slack’s search feature, which allows you to quickly find past messages and files. This can save time compared to sifting through emails or other platforms to find relevant information.
To track how effectively Slack is being used in your team, you can use Slack’s analytics features to monitor channel activity and engagement. You can see how often team members are posting, which channels are the most active, and which members are most engaged. This helps identify areas where communication could be improved and which team members might need more support.
Regular feedback from your team is essential for improving Slack’s usage. It’s important to gather feedback on whether the tool is helping streamline communication or causing distractions. Based on this feedback, you can adjust the way you use Slack to ensure that it continues to serve your team’s needs.
Slack is a powerful communication tool that can be highly beneficial for marketing teams, but it requires careful management to avoid distractions. By setting up your workspace strategically, customising notifications, and using automations effectively, you can streamline communication, improve productivity, and ensure your team remains focused on their core tasks. With the right balance, Slack can become an invaluable asset in your marketing toolkit.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Help your team work better together. Set up shared rituals and tools to remove friction and move faster. Make async the default and know who decides and where work lives.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.
Topic
Playbook
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Topic
Playbook
Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.
Topic
Playbook
Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.
Topic
Playbook
Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.
Topic
Playbook
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Collaborative design tool for layouts and assets, great for landing pages, ads and quick iteration with stakeholders.
All in one workspace for docs, wikis and lightweight databases, ideal for playbooks and knowledge.
Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.
Course platform focused on clean student experience with solid tools for lessons and certificates.
On device transcription for audio and video, quick and private, useful for notes and content.
Integration platform that runs code and workflows, great for custom automations beyond no code limits.
