Trello

Trello is perfect for simple workflows but limited for complex projects no Gantt charts, timeline view, or advanced dependencies. The free plan works well for individuals and small teams, but you'll need Standard (around €5/user/month) for custom fields and unlimited power-ups. Compared to Asana or ClickUp, Trello feels lightweight and friendly but restrictive once projects grow. If you're running simple kanban workflows and value ease over power, Trello delivers. If you need timelines, automation, or custom workflows, choose Asana or Notion instead. Many teams start with Trello, outgrow it, then migrate to more powerful tools. Great for getting started quickly.

If you've decided to use Trello for your marketing team, here's how to maximise its potential.

Power-Ups in Trello

Trello's Power-Ups are integrations that add additional features to your boards. For marketing teams, essential Power-Ups include:

• Calendar: Visualise due dates and plan content releases.
• Google Drive: Attach files and documents directly to cards.
• Slack: Receive notifications and updates in your Slack channels.
• Butler: Automate repetitive tasks like moving cards or setting due dates.

Note that the number of Power-Ups you can use depends on your Trello plan. The free plan allows one Power-Up per board, while paid plans offer more flexibility.‍

Zapier connections

Zapier allows you to connect Trello with over 2,000 apps, automating workflows between them. For marketing teams, useful Zaps include:

• Trello to Google Sheets: Automatically log card details into a spreadsheet for reporting.
• Trello to Mailchimp: Add new cards as subscribers to your email campaigns.
• Trello to Slack: Send notifications to a Slack channel when a card is moved or updated.

Setting up Zaps requires a Zapier account and may involve some initial configuration to ensure they work seamlessly with your Trello boards.

Managing multiple boards

As your marketing team grows, managing multiple Trello boards can become challenging. To maintain organisation:

• Use board templates: Create standardised templates for recurring processes like campaign planning or content creation.
• Colour-code labels: Assign colours to labels to quickly identify task categories.
• Set board permissions: Control who can view or edit each board to maintain security and organisation.

While Trello can be effective for small teams or straightforward projects, for more complex marketing campaigns, tools like ClickUp or Notion offer more robust solutions. They provide advanced features and greater flexibility, enabling marketing teams to manage their workflows more efficiently.

If you've decided to use Trello for your marketing team, here's how to maximise its potential.

Power-Ups in Trello

Trello's Power-Ups are integrations that add additional features to your boards. For marketing teams, essential Power-Ups include:

• Calendar: Visualise due dates and plan content releases.
• Google Drive: Attach files and documents directly to cards.
• Slack: Receive notifications and updates in your Slack channels.
• Butler: Automate repetitive tasks like moving cards or setting due dates.

Note that the number of Power-Ups you can use depends on your Trello plan. The free plan allows one Power-Up per board, while paid plans offer more flexibility.‍

Zapier connections

Zapier allows you to connect Trello with over 2,000 apps, automating workflows between them. For marketing teams, useful Zaps include:

• Trello to Google Sheets: Automatically log card details into a spreadsheet for reporting.
• Trello to Mailchimp: Add new cards as subscribers to your email campaigns.
• Trello to Slack: Send notifications to a Slack channel when a card is moved or updated.

Setting up Zaps requires a Zapier account and may involve some initial configuration to ensure they work seamlessly with your Trello boards.

Managing multiple boards

As your marketing team grows, managing multiple Trello boards can become challenging. To maintain organisation:

• Use board templates: Create standardised templates for recurring processes like campaign planning or content creation.
• Colour-code labels: Assign colours to labels to quickly identify task categories.
• Set board permissions: Control who can view or edit each board to maintain security and organisation.

While Trello can be effective for small teams or straightforward projects, for more complex marketing campaigns, tools like ClickUp or Notion offer more robust solutions. They provide advanced features and greater flexibility, enabling marketing teams to manage their workflows more efficiently.